International Tourism is a thriving industry and is one of the world’s largest and most dynamic economic sectors. Tourism remains a leading provider of employment opportunities in a wide variety of settings within and beyond the industry
This module aims to introduce you to the characteristics of the global tourism industry as well as the international traveller. The module will include a range of relevant topics including the concept and context of tourism, the development of tourism, tourist/employee behaviour and motivation, the structure, dimensions and characteristics of tourism as a service industry, various dynamic tourism business ideas, the characteristics of different operational sectors and their interaction within the tourism system, the role of intermediaries in the business of tourism, events, role of IT and the current and future trends of tourism business. The module will introduce the various topics that will be further investigated in Year 2.
This module is designed to provide an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. You will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice.
This module aims to provide an introductory understanding of the economic geography and economics of tourism. It aims to equip you with the necessary skills and knowledge to understand tourism flows across time and space and to evaluate their economic impact. It will explore how economic considerations, both macro and micro, influence individual decisions around travel when to travel, where to travel, how to travel. You will then place these individual decisions within the wider context and explore how they in turn influence the national and international economy. You will gain an understanding of key economic concepts and theories, and with the skills necessary to evaluate the economic impact of tourism through interpretation of statistical data. A fieldwork component will not only introduce basic fieldwork skills but will also allow you to compare theory with practice, through an exploration of how people understand tourism and its relation to the wider economy.
The module introduces the disciplines, theories, issues and techniques in the social sciences that are relevant to the understanding of tourism in a broad social context. This includes the areas of sociology, psychology, political economy, economics, anthropology, politics and environmental studies. It also aims to show how these disciplines inform debates within tourism with particular emphasis upon the examination of the impact of tourism. A key aim is to demonstrate that an understanding of the social side of tourism is not a supplement to the business approach, but is essential to the successful operation of this sector.
This module aims to examine and analyse the theories and practices of tourism management. It explores the functions of management within the context of the tourism industry and examines management issues involved in different sectors of the tourism business. This module also aims to assist you in developing your professional skills and entrepreneurial skills in this dynamic industry such as creativity, communication, problem-solving, teamwork, project management, research and logical reasoning skills through planning and developing a day-tour itinerary.
This module aims to develop your critical awareness of the range of appropriate quantitative and qualitative research methodologies available, and the underlying philosophical and ethical principles of research in the context of tourism. You will also develop your ability to relate theoretical material to real world case study material making clear the links between theory, method and data and in addition the module will develop your key employability skills.
This module has two aims. Firstly, to provide you with the knowledge and understanding of key mainstream marketing and tourism specific consumer behaviour theories and models. Secondly, to develop your skills in researching and analysing tourist behaviour. Tourist behaviour and decision making before and during tourist trips will be explored including but not confined to: visitor attractions; events; weekend breaks; mass tourism; and specialist holidays. You will be encouraged to look at different types of tourists.
In this module you will begin to acquire the knowledge and skills typically required for more advanced study of businesses and in managerial decision-making. You will learn to analyse business environments and handle information using techniques, models and frameworks that will also start to build higher level employability skills.
The aim of this module is to enable you to learn factors that influence consumer behaviour - how we buy, what we buy, why we buy. Relevant theories of consumer behaviour will be explored and critiqued in order to explain these behaviours.
This module builds upon knowledge gained in previous modules on the business environment and the general management functions operating within organisation. You will develop an understanding of the international context of dealing with people issues in organisations.
This module will enable those currently in part-time employment to employ theories of learning and personal development in order to review and articulate their learning in the context of their workplace. It will also facilitate you in exploring, analysing and commenting on your organisation in the light of theoretical perspectives within your subject of study, the organisation's relationship to the external environment and recognise and articulate the interdependence of theory and practice. The module provides a bridge between academic study and full-time employment by focusing on the significance and relevance of your part-time work experience. It aims to enhance your prospects of employment following the completion of this degree.
This module aims to broaden and expand your knowledge of the concepts and techniques required for the design, operation and control of business processes. Cases and practical exercises are relevant to a variety of commercial, manufacturing and service organisations. The module builds on the IT and quantitative skills developed in Year 1.
This module aims to facilitate you in applying generic principles of marketing management to the tourism industry, with a particular focus on distinguishing characteristics of hospitality and tourism products. This module centres on three themes:
This module examines some of the contemporary issues facing tourism through a global to local framework. The module aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.
The module builds on learning from prior modules and provides you with a theoretical introduction to consulting and the idea of the learning organisation. The module then provides an opportunity to apply theoretical knowledge to organisation practice by working in small teams on a real time consultancy project which takes place in a variety of public, private and voluntary sector organisations. It gives you the responsibility of approaching and pitching to potential clients, managing yourself, your time, your team relationships and your relationships with external clients, to achieve outcomes that make a real difference to the organisation. The module provides a bridge between academic study and full-time employment by focusing on the significance and relevance of your consultancy experience. It aims to enhance your prospects of employment following the completion of this degree.
This module aims to develop a critical understanding of the debates surrounding the growth of cultural and heritage tourism in contemporary societies. This module analyses and evaluates both global and local perspectives and approaches in theorising and managing cultural and heritage tourism. In order to synthesise both social science based and management driven discourses on culture, heritage and tourism, the professional practices of cultural and heritage tourism in both developed and developing countries will be incorporated.
The module aims to develop a critical understanding of the events industry, the impacts and legacy of events and event strategy, planning and management. You will be introduced to a range of corporate, sporting and arts and cultural events and festivals, from community festivals to hallmark and mega events and different academic perspectives on their classification. You will also explore their origins, current and future trends so that you develop a depth of knowledge of the event industry and analyse the impacts, sustainability and legacy of events. Taking a case study approach, the motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed. The third theme in the module, the strategy, planning and management of events will be explored in Term 2 at the end of which you will develop an event strategy and implementation plan.
This module aims to present the international nature of business supply chains and how companies are working in a global marketplace. You will develop an understanding of how companies develop and manage their global supply chains through certain management techniques. You will use theories to evaluate the choices given by organisations and link them to management of these international networks.
The module aims to provide the opportunity for you to undertake an individual investigation in a chosen area of interest in the field of tourism. It aims to encourage you to take responsibility for your own learning through conducting an in-depth study and demonstrate your abilities to select and appropriately use a wide range of sources to analyse, challenge and critically evaluate the views received. It also intends to facilitate you to acquire and demonstrate the acquisition of a range of research skills being applied to the approved topic.
This module provides you with a thorough understanding of the nature of the international market place and the complex and challenging forces that shape the current international business environment and highlights future trends. You will learn how to critically assess the implications of such forces and trends for marketing strategy and decision making when organisations operate across borders. You will also develop international marketing decision-making skills and know-how that will assist you in pursuing a career in international marketing or business.
Through the study of a wide range of case studies from diverse geographical environments this module aims to provide a broad critical understanding of the opportunities and constraints involved in achieving the balance between the environmental, social and economic aspects of tourism that is needed to achieve sustainable tourism. In addition, you will explore the role of sustainable tourism in the context of sustainable development.
This module builds upon your knowledge of the business of the Hospitality Industry from both theoretical and practical experiences. The aim is to familiarise yourself with research and practice in the field of Strategic Management, Organisational behaviour, Human Resource Management, Work Psychology, Entrepreneurship, Business Strategy in light of current affairs, technology, culture and globalisation to develop an ability to apply decision-making theories to hospitality operations whilst appreciating the difficulties and consequences of making changes within an organisation.
This module builds upon knowledge and skills gained about general business functions and their impact on work. It explores, in more depth and on a critical basis, the interrelationship of the workplace and individuals in the organisation of services. It looks at contemporary issues unique to the organisation of work within services, including management approaches to control, the interaction between customer and service provider at the point of delivery and the role of aesthetics in service provision.
The primary aim of the internship module is to provide you with the opportunity to undertake a period of work experience for a minimum of 30 days . This will facilitate you to gain an insight into the world of work and appropriate conduct at work, and the process of becoming and staying employable through assertiveness, continuing development and reflection on both your development and the link between theory and practice. You will also develop an understanding of the organisation, sector and the environment in which it operates.
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.
As Programme Leader,Victoria is involved in supporting students with various aspects of their studies while undertaking this course to ensure the best possible outcome. She is also engaged with teaching and research in the areas of tourism management, sustainability, stakeholder engagement and entrepreneurship. Her publications can be found in the journals of Tourism Management, Journal of Business Research and Annals of Tourism.
Dr Stylidis holds a PhD and MSc in Tourism from the University of Surrey. He is passionate about teaching modules related to Tourism, Events and Research Methods. His research interests lie in the areas of tourism marketing, development and management. Dimitrios work has been published in several journals including Tourism Management, Annals of Tourism Research, Journal of Travel Research, and Journal of Travel and Tourism Marketing.
Hyung Yu’s main area of interest for both teaching and research is heritage tourism, particularly in relation to exploring and evaluating its discursive role in the production and reproduction of memory and identity and the changing perceptions of heritage in the old neighbourhoods in urban contexts. She has published on the subject in various academic journals including a text book Park, H. Y. 2014. Heritage Tourism. London: Routledge
Start: October 2018, EU/International induction: September 2018
Duration: 4 years full-time
Start: October 2018, EU / International induction: September 2018
Duration: 4 years full-time
Start: September 2018
Duration: 1 year full-time, 2 years part-time