*Middlesex acknowledges the formal support of the European Commission for the Erasmus programme.
This module aims to introduce the characteristics of the global tourism industry as well as the international traveller. The module will include a range of relevant topics including the concept and context of tourism, the development of tourism, tourist/employee behaviour and motivation, the structure, dimensions and characteristics of tourism as a service industry, various dynamic tourism business ideas, the characteristics of different operational sectors and their interaction within the tourism system, the role of intermediaries in the business of tourism, events, role of IT and the current and future trends of tourism business. The module will also introduce the various topics that will be further investigated in Year 2.
This module aims to enable those with little or no previous knowledge of the subject to acquire basic Spanish language skills in speaking, listening, reading and writing but with a strong emphasis on the latter two. The module will promote an understanding of the Spanish/Latin American daily context into which reading and writing are located.
This module aims to enable those with little or no previous knowledge of the subject to acquire basic Spanish language skills in writing, pronunciation, grammar, vocabulary and usage of Spanish but is more specifically aimed at developing speaking and listening within a business context. With its business tourism orientation, the module will introduce you to Spanish business tourism culture and increase your awareness of the professional environment in Spanish-speaking countries.
The module introduces the disciplines, theories, issues and techniques in the social sciences that are relevant to the understanding of tourism in a broad social context. This includes the areas of sociology, psychology, political economy, economics, anthropology, politics and environmental studies. You will learn how these disciplines inform debates within tourism with particular emphasis upon the examination of the impact of tourism. A key aim is to demonstrate that an understanding of the social side of tourism is not a supplement to the business approach, but is essential to the successful operation of this sector.
This module aims to examine and analyse the theories and practices of tourism management. You will explore the functions of management within the context of the tourism industry and examine management issues involved in different sectors of the tourism business. You will also be assisted in developing your professional skills and entrepreneurial skills in this dynamic industry such as creativity, communication, problem-solving, teamwork, project management, research and logical reasoning skills through planning and developing a day-tour itinerary.
This module aims to develop critical awareness of the range of appropriate quantitative and qualitative research methodologies available, and the underlying philosophical and ethical principles of research in the context of tourism. You will develop your ability to relate theoretical material to real world case study material making clear the links between theory, method and data. In addition, you will develop your key employability skills.
This module aim to build upon and extend your abilities in Spanish at an intermediate level with emphasis on the tourism industry in Hispanic countries. The module aims to promote an understanding of culture and society in Hispanic countries with reference to history, geography, political evolution, and culture. This will be used to contextualise the specific national frameworks within which the tourism industry operates in these societies. You will look specifically at some case studies both from Spain and Latin America. You will develop an understanding of the relevant vocabulary which is culturally-specific to these societies. This will include communication strategies appropriate to the tourism industry.
This module has two aims. Firstly, it will provide you with the knowledge and understanding of key mainstream marketing and tourism specific consumer behaviour theories and models. Secondly, you will develop your skills in researching and analysing tourist behaviour. Tourist behaviour and decision making before and during tourist trips will be explored including but not confined to visitor attractions, events, weekend breaks, mass tourism, and specialist holidays. You will also be encouraged to look at different types of tourists.
This module will allow you to fully experience the culture and everyday life of Spanish-speaking societies by spending a full year at a host university in a Spanish-speaking country. You will build upon and extend your abilities in Spanish in academic business and cultural contexts by taking a Term of Study Abroad at a Higher Education (HE) partner institution. You may also seek to undertake a company placement in the host country as part of your Immersion Year, but this will be subject to approval at Middlesex University. At the HE partner institution, you will be required to take two taught modules, one of which at least must be a business or business-related subject in Spanish at the host institution. This will furnish you with an intellectual understanding of subject-related disciplines in the host country and/or actual experience at a placement. You will consolidate and expand your specialised vocabulary in Spanish as well as your knowledge of specialised bibliography in subject-related issues. You will set goals for important aspects of the Immersion Year, to log and evaluate your experiences, to review your goals, and to record and assess details of personal and academic development in a Spanish-speaking environment. Combined, this will provide you with great insight into the learning of the discipline in Spanish. You will be able to immerse yourself in the host country and consolidate your learning of Spanish along with gaining concrete experience of the host country's cultural norms and protocols which will be invaluable assets in your professional life.
This module will allow you to fully experience the culture and everyday life of Spanish-speaking societies by spending a full year at a host university in a Spanish-speaking country. You will further build upon and extend your abilities in Spanish in academic business and cultural contexts by taking a further Term of Study Abroad at a Higher Education (HE) partner institution. You may also seek to undertake a company placement in the host country as part of your Immersion Year, but this will be subject to approval at Middlesex University. At the HE institution, you will be required to take at least two taught modules, one of which must be a programme-related subject in Spanish. This will furnish you with an intellectual understanding of subject-related disciplines in the host country and/or actual experience at a placement. You will also consolidate and expand your specialised vocabulary in Spanish as well as your knowledge of specialised bibliography in subject-related issues. Combined, this will give you great insights into the learning of the discipline in Spanish. You will be able to immerse yourself in the host country and consolidate your learning of Spanish along with gaining a concrete experience of the host country's cultural norms and protocols which are invaluable assets in the professional world .
This module aims to develop a critical understanding of the debates surrounding the growth of cultural and heritage tourism in contemporary societies. You will analyse and evaluate both global and local perspectives and approaches in theorising and managing cultural and heritage tourism. In order to synthesise both social science based and management driven discourses on culture, heritage and tourism, the professional practices of cultural and heritage tourism in both developed and developing countries will be incorporated.
This module aims to develop a critical understanding of the events industry, the impacts and legacy of events and event strategy, planning and management. You will be introduced to a range of corporate, sporting, arts and cultural events and festivals, from community festivals to hallmark and mega events and different academic perspectives on their classification. You will explore their origins, and current and future trends so you can develop a depth of knowledge of the event industry and analyse the impacts, sustainability and legacy of events. Taking a case study approach, the motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed. The strategy, planning and management of events will be explored, at the end of which you will develop an event strategy and implementation plan
The module aims to give you the opportunity to undertake an individual investigation in a chosen area of interest in the field of tourism. You will be encouraged to take responsibility for your own learning through conducting an in-depth study and demonstrate your abilities to select and appropriately use a wide range of sources to analyse, challenge and critically evaluate the views received. You will also be able to acquire and demonstrate the acquisition of a range of research skills being applied to the approved topic.
Through the study of a wide range of case studies from diverse geographical environments this module aims to provide a broad critical understanding of the opportunities and constraints involved in achieving the balance between the environmental, social and economic aspects of tourism that is needed to achieve sustainable tourism. In addition, you will explore the role of sustainable tourism in the context of sustainable development.
This module examines some of the contemporary issues facing tourism through a global to local framework. The module aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.
This module builds upon your knowledge of the business of the Hospitality Industry from both theoretical and practical experiences. You will familiarise yourself with research and practice in the field of Strategic Management, Organisational behaviour, Human Resource Management, Work Psychology, Entrepreneurship, and Business Strategy in light of current affairs, technology, culture and globalisation to develop an ability to apply decision-making theories to hospitality operations whilst appreciating the difficulties and consequences of making changes within an organisation.
This module will build upon and extend your abilities in Spanish at an advanced level in business contexts, with emphasis on the tourism industry in Hispanic countries. It will promote an understanding of Hispanic culture in general and in the business world. You will analyse the main types of business communications in order to appreciate relevant specialised vocabularies and underlying cultural assumptions.
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.
International Tourism Management BA graduate
I really enjoyed meeting people from different backgrounds and cultures. Having a diverse range of students made class debates much more interesting. My experience and degree from Middlesex helped me develop and strengthen key skills which all employers look for. I left Middlesex confident and knowing I would secure a good job.
Start: September 2018
Duration: 3 years full-time, 6 years part-time
Start: October 2018, EU/International induction: September 2018
Duration: 4 years full-time
Start: September 2018
Duration: 1 year full-time, 2 years part-time