“Every aspect of the course is exciting. It has helped me discover my strengths and weakness in order to become an effective leader in the future.” Peter Fernandes, Business Management student
Our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.
Our one-year course is the ideal choice for students who wish to develop marketing expertise within a range of businesses and companies, and learn to communicate and 'sell' their ideas to commercial audiences. Supported by expert tutors who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence.
Our one-year Business Management (Marketing) top up course is for students who already hold a business foundation or HND qualification, and are based in either the UK or overseas, and prepares you to enter a diverse range of businesses, governmental and third sector organisations.
You will study two set modules in Strategic Management and Services Marketing. You will also choose two options from specialist marketing modules: E-Marketing and Social Media, Public Relations, International Marketing, Consulting in Organisations, Advertising and Promotion, New Venture Management, and also take either a work internship or a research project.
You will learn to work effectively in teams, and be able to present and communicate business management ideas with confidence. We also ensure you develop specialist knowledge in:
You can find more information about this course in the programme specification.
This module aims to present a view of management applied in an ever more competitive environment in which firms need to excel in the areas cost, quality, speed, innovation, service and sustainability. The module uses the four traditional management functions of planning, organising, leading, and controlling to examine how firms develop strategic value, build a dynamic organisation, mobilise people, learn and change.
The module builds on learning from prior modules and provides the student with a theoretical introduction to consulting and the idea of the learning organisation. The module then provides an opportunity to apply theoretical knowledge to organisation practice by students working in small teams on a real time consultancy project which takes place in a variety of public, private and voluntary sector organisations. It gives the student the responsibility of approaching and pitching to potential clients, managing themselves, their time, their team relationships and their relationships with external clients, to achieve outcomes that make a real difference to the organisation. The module provides a bridge between academic study and full-time employment by focusing on the significance and relevance of their consultancy experience. It aims to enhance students prospects of employment following the completion of their degree programme.
This module aims to develop the students knowledge of the theory and practice of advertising and promotion. Students learn how to use both broad communication theory and specific promotion-related theory to inform and develop advertising and promotion programmes. They learn how these promotional activities fit within and contribute to overall marketing strategies and objectives while learning to develop, implement and evaluate advertising and promotion campaigns.
The module explains the concepts and tools required to build and maintain an effective E-marketing and Social Media Strategy. The module will discuss E-Marketing and Social media from a strategic perspective as well as focus on specific technologies and tactics.
This module provides students with a thorough understanding of the nature of the international market place and the complex and challenging forces that shape the current international business environment and highlights future trends. Students will learn how to critically assess the implications of such forces and trends for marketing strategy and decision making when organisations operate across borders. They will also develop international marketing decision-making skills and know-how that will assist them in pursuing a career in international marketing or business.
This module is underpinned by the ethos that Entrepreneurship is now a career choice for many students in these challenging, dynamic and uncertain times. This module is designed to foster entrepreneurial talent and encourage and develop entrepreneurial new venture management skills. It also aims to make students aware of opportunities in the market place and how to use Effectual Entrepreneurship to implement and generate sustainable incomes in a world outside the academic environment.
This module aims to develop detailed understanding of public relations theory and practice and its role in influencing corporate reputation. The module uses practical tasks and professional simulations to enable students to engage critically with public relations planning, implementation and evaluation.
This module provides an excellent opportunity for students to demonstrate higher order employability skills such as the ability to design and deliver a small research project; learn independently and through supervision, and undertake an extended, methodical piece of work. A well-executed research project will give you something to distinguish yourself from your peers as well as the opportunity to show why you might be a superior candidate for graduate employment.
This module aims to offer in-depth exploration of services marketing management, emphasising those concepts, practices and techniques that are pertinent to service. Students will synthesise and apply previous study of management and marketing concepts and techniques and relate business theory to practice through the use of specialised service-sector case studies.
This module aims to present a broad and integrated view of strategic management in organisations; to outline and offer a range of critical perspectives on key concepts of strategy; to introduce generic strategies at the corporate, business and functional levels; to provide a range of analytical models and concepts that can be applied in assessing the strategic capability of an organisation and the environment in which it operates.
The primary aim of the internship module is to provide students with the opportunity to undertake a period of work experience minimum 30 days . This will facilitate the student to gain an insight into, the world of work and appropriate conduct at work, and the process of becoming and staying employable through assertiveness, continuing development and reflection on both their development and the link between theory and practice. The student will also develop an understanding of the organisation, sector and the environment in which is operates.
Our entry requirements are displayed as grades. Please use the UCAS calculator to find out the equivalent tariff points.
UK/EU and International students are eligible to apply for this course.
If you have achieved a qualification such as a foundation degree or HND, or have gained credit at another university, you may be able to enter a Middlesex University course in year two or three. For further information please visit our Transfer students page.
If you have relevant work experience, academic credit may be awarded towards your Middlesex University qualification. For further information please visit our Accreditation of Prior Learning page.
We accept the equivalent of the above qualifications from a recognised overseas qualification. To find out more about the qualifications we accept from your country please visit the relevant Support in your country page.
If you are unsure about the suitability of your qualifications or would like help with your application, please contact your nearest Regional office for support.
You will not need a visa to study in the UK if you are a citizen of the European Union, Iceland, Liechtenstein, Norway or Switzerland. If you are a national of any other country you may need a visa to study in the UK. Please see our Visas and immigration page for further information.
You must have competence in English language to study with us. The most commonly accepted evidence of English language ability is IELTS 6.0 (with minimum 5.5 in all four components). Visit our English language requirements page for a full list of accepted English tests and qualifications. If you don't meet our minimum English language requirements, we offer an intensive Pre-sessional English course.
Entry onto this course does not require an interview, entrance test, portfolio or audition.
Our business management graduates find themselves working in a range of industrial, commercial and third sector organisations and have gone on to work in a wide range of business management roles in prestigious international organisations including: Technocrats Middle East, CosMedocs, Western Union, Dulsco, Emirates, Noor Islamic Bank, Consult AIV, Jumbo Line, Peprofac, Barnard Marcus, Kimberley Clark, International School, Central Bank Nigeria, Comet, Santander, Progressive Recruitment, Valid Security, Morrisons. This degree also enables entrepreneurial students to set up their own business.
Our Employability Service can help you to develop your employability skills and gain valuable work experience. We provide workshops, events and one to one support with job hunting, CVs, covering letters, interviews, networking and so on. We also support you in securing part-time work, placements, internships, and volunteering opportunities, and offer an enterprise support service for those looking to start their own business. Find out more here.
This course is accredited by the Chartered Management Institute. This means the course is professionally recognised for being of the highest quality, focused on developing the knowledge and skills that employers require.
Peter Fernandes, Business Management
"Every aspect of the course has been exciting. I particularly enjoyed the third year modules. Strategic Management gave me a deep insight into the workings of a business environment and Leadership Management helped me discover my strengths and weakness in order to become an effective leader in the future."
"I loved working closely with academics, who are leaders in their field. They ensured the entire course provided not only academic theory but also practical and relevant information specifically designed and tailored towards my future career."