“The content of the course is brilliant, from principles of marketing to public relations.” Ugne Mikucionyte, BA Marketing graduate
Effective marketing is essential to every successful organisation.Our specialist degree train you to become a professional who can confidently lead and innovate marketing campaigns within a business environment.
Our award-winning marketing courses have a reputation for teaching excellence. Based within our flourishing Business School you will benefit from the support of leading academics who will teach you to think critically about marketing practice in a 21st century context. You will graduate as an independent marketing professional, primed with a suite of high-level marketing skills, coupled with the experience and confidence to flourish.
There has never been a more exciting time to be a marketing practitioner, as digital and social media merge with traditional communication methods, changing the way businesses operate. Our degree is a stepping stone to an exciting career across a range of disciplines, including: branding, customer relationship marketing, international marketing, advertising, public relations, sales and events management.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Middlesex University has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway programme. CIM qualifications are highly sought after by employers, and Graduate Gateway alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
Our Marketing courses were ranked in the top three in London for student satisfaction in the 2014 National Student Survey
The course is designed to expand knowledge in three pivotal areas of marketing: the behaviour of consumers, marketing research and the management of brands. In Year 2 you will also choose one of three specialised options: Managing Marketing, Fashion and Luxury Goods Marketing and Enterprise and Small Business Marketing.
In Year 3 you will study two compulsory modules in Marketing Strategy and E-Marketing and Social Media, designed to advance your skills and knowledge to propel your career. You will also be able to choose two options from a wider list of specialist marketing modules including: Public Relations; Advertising and Promotion; and New Venture Management.
To enhance your learning experience you will be provided with a handbook for each module, as well as the support of dedicated myUniHub websites which are packed with online resources.
You can find out more information about this course on the programme specification.
Your core knowledge will be gained at lectures, including some by guest speakers, and consolidated through workshops, seminars, presentations, case study analyses and online learning, as well as one-to-one tutorials. You will work on different projects – including some with professional clients – do group work, take part in class discussions and put together a portfolio of what you have learned. You are encouraged to supplement this with your own reading. In your final year, you will have the option of undertaking your own research project.
You can opt to extend the course by a year, and spend the third year doing a 12-month work placement, which we will help you to find. You will produce an assessed report on the organisation you have been working with. Alternatively, you can opt to do one or two shorter placements in the summers after years 1 and 2, and there is also a final-year internship module.
You will be assessed through both exams and coursework, including projects, written assignments, presentations and case study analyses. Students will have the opportunity to give feedback on each other’s work.
Typical offers for this course:
A Levels minimum two, maximum three subjects
Edexcel BTEC Level 3 Extended Diploma minimum two, maximum three subjects
Access to HE Diploma
Overall pass: must include 45 credits at Level 3 , of which all 45 must be at Merit or higher
If you do not meet the requirements you can be eligible for our Foundation year course. This is an extra year of study to prepare you for the full degree. For more information see our Business Foundation page.
The UCAS Tariff has changed for courses starting in September 2017. The points awarded to each qualification have been lowered in comparison to the previous UCAS Tariff. Our entry requirements are displayed as the grades you will require, however if you wish to find out the equivalent tariff points please use the UCAS calculator.
UK/EU and International students are eligible to apply for this course.
If you have achieved a qualification such as a foundation degree or HND, or have gained credit at another university, you may be able to enter a Middlesex University course in year two or three. For further information please visit our Transfer students page.
If you have relevant work experience, academic credit may be awarded towards your Middlesex University qualification. For further information please visit our Accreditation of Prior Learning page.
We accept the equivalent of the above qualifications from a recognised overseas qualification. To find out more about the qualifications we accept from your country please visit the relevant Support in your country page.
If you are unsure about the suitability of your qualifications or would like help with your application, please contact your nearest Regional office for support.
You will not need a visa to study in the UK if you are a citizen of the European Union, Iceland, Liechtenstein, Norway or Switzerland. If you are a national of any other country you may need a visa to study in the UK. Please see our Visas and immigration page for further information.
You must have competence in English language to study with us. The most commonly accepted evidence of English language ability is IELTS 6.0 (with minimum 5.5 in all four components). Visit our English language requirements page for a full list of accepted English tests and qualifications. If you don't meet our minimum English language requirements, we offer an intensive Pre-sessional English course.
Entry onto this course does not require an interview, entrance test, portfolio or audition.
Our BA Honours Marketing course prepares you for a wide range of marketing careers or for further study at postgraduate level. A marketing degree opens up a whole range of career opportunities, with an average starting salary of £26,000.
Our graduates pursue careers in all aspects of marketing including marketing research, product development, brand management, integrated marketing communications and retailing and have progressed to work for companies such as Bardingtons, Prem International School, IKEA, a number of local authorities, the NHS or they have set up their own business.
Graduates from this course have successfully gaining employment in the following roles:
Marketing Assistant, Academic Assistant, Account Executive, Junior Copy Writer, Photographic Assistant, Sales Adviser, Junior Business Development Adviser, Junior Advertising Account Manager
We encourage our students to undertake a paid work placement during their studies; either as a year long assignment between year two and three, or as two shorter placements during the summers of your 1st and 2nd years of study.
The paid, year-long work placement exempts you from paying tuition fees for the full academic year; ensuring you gain the necessary practical skills to embark on your chosen career.
As an alternative to a year-long placement, you can instead undertake an internship as part of your course; either full-time over the summer following your second year of study, or part-time throughout the course of your final year.
Work experience in the form of placements and internships greatly improve graduate employment prospects, and students who take part achieve excellent academic results through applying their learning in a professional setting.
Our Employability Service can help you to develop your employability skills and gain valuable work experience. We provide workshops, events and one-to-one support with job hunting, CVs, covering letters, interviews and networking. We also support you in securing part-time work, placements, internships, and volunteering opportunities, and offer an enterprise support service for those looking to start their own business. Find out more here.
BA Marketing graduate
"After three years at Middlesex, I am confident in saying that this is the most amazing degree to study, anywhere in the world! The content of the course is brilliant, from Principles of Marketing to Public Relations and International Marketing. The course flows seamlessly and you learn more and more with each year that passed."
"I've always had high ambitions, but my experiences at Middlesex have raised my ambitions further. My final year at Middlesex really helped me to understand what career path I'd like to follow. I plan to go into PR or creative advertising in an international capacity. Middlesex teaches you not only theory, but the practical elements too and I know I'll be able to apply these in my career."
BA Marketing student
"Middlesex University offered me the right course in the right location. Having talked to the Programme Leader at an Open Day, I was convinced that Middlesex was the right choice for me."
"The best thing about the course is the lecturing staff. They are not only teaching us the relevant theory but also they relate the subject content to real life projects and scenarios. It is my hope that the knowledge and experiences I've gained will help me in my goal of finding employment in the marketing sector. I'm really enjoying my time at Middlesex and I've already recommended it to friends in Germany who are looking at studying a Masters."
BA Marketing student
"The BA Marketing course appealed to me because of the variety of topics, modules and assessment methods offered which really help identify the strengths of an individual. The course's links with industry organisations such as the Chartered Institute of Marketing gave the course great credibility."
"I've really enjoyed the course's attempt to simulate real life scenarios within the classroom. Also, because tutors come from academic and industrial backgrounds, it allows them to offer balanced opinions whilst I'm trying to establish my career path. Since joining Middlesex, I now have the confidence to say that I would like to potentially continue my studies into postgraduate and aim for employment in a senior marketing position within highly established, marketing-orientated, companies such as Audi, Coca-Cola and Apple."
Dr Louise Boulter,
Senior Lecturer, Middlesex University Business School
'Marketing has been recognised as an important factor contributing to organisational performance. Over recent years, the globalisation of markets has created competitive pressures for firms, placing marketing at the forefront of managerial success.'
The course is accredited by the UK and Europe’s leading professional marketing organisation, CIM.
If you receive a 2:2 (or higher) at graduation you can apply for the CIM Professional Diploma in Marketing (Level 6) without the normal requirement of obtaining the CIM Certificate in Marketing. And if you enrol for the Diploma within two years of graduation, you’ll receive exemptions from two of the four modules.