This event is part of the China seminar series. The series as a whole will focus on the development of Greater China which comprises, in practice, the mainland provinces and cities including and south of Shanghai, the Special Administrative Regions of Hong Kong and Macau and Taiwan. Greater China is the main engine of growth in the economy and the main source of exports to the EU, the USA and elsewhere. Its prosperity depends upon exports, pending the growth of the domestic economy of the mainland. The event speaker is HE Ambassador Siao-Yue Chang, Director of the Taipei Representative Office, London.
Location: The Barn, Hendon campus
Further information: All staff and students are welcome. Places must be booked in advance; please email Kim Rayment (firstname.lastname@example.org).
You are invited to this colloquium to discuss future trends in corporate branding, identity, image and reputation in public and private sector marketing
Undergraduate open day event listing