Second International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) | Middlesex University London
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Second International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR)

Event information

START DATE 12 September 2012
START TIME 12:00am
END DATE 12 September 2012
END TIME 12:00am

The colloquium will address the role of corporate branding, identity, image and reputation in public and private sector marketing.

The colloquium will address the role of corporate branding, identity, image and reputation in public and private sector marketing. We conceptualise organisational marketing as an integrated deployment of competitive policy by differentiation, such as branding, reputation, image etc. designed to create, develop, nurture and maintain a firm’s ability to serve its customers and constituent profitably. The foci of the colloquium are a congruence of themes on corporate branding, reputation and identity linked to the public and private sectors. We invite papers which examine the increasing impact of corporate identity and reputation on performance in these sectors, both external and internal, and what determines how customers seek to engage with an organisation and what it offers.

For full details how to submit papers for this event, please view this document. 

Time: 9am-5pm, 12-13 September

Location:Hendon campus

Further information: If you would like to attend this event you must complete the registration form. Please also see our list of hotels nearby. If you have any questions about this event please email J.Navare@mdx.ac.uk

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