The colloquium will address the role of corporate branding, identity, image and reputation in public and private sector marketing. We conceptualise organisational marketing as an integrated deployment of competitive policy by differentiation, such as branding, reputation, image etc. designed to create, develop, nurture and maintain a firm’s ability to serve its customers and constituent profitably. The foci of the colloquium are a congruence of themes on corporate branding, reputation and identity linked to the public and private sectors. We invite papers which examine the increasing impact of corporate identity and reputation on performance in these sectors, both external and internal, and what determines how customers seek to engage with an organisation and what it offers.
For full details how to submit papers for this event, please view this document.
Time: 9am-5pm, 12-13 September
Further information: If you would like to attend this event you must complete the registration form. Please also see our list of hotels nearby. If you have any questions about this event please email J.Navare@mdx.ac.uk
Also as part of The Big Draw, we will be presenting The Big Jam – a drawing and performance event
Proper Job Theatre Company return to Middlesex with their new show inspired by H.G. Wells’ novel of the same title.
Paul Pacifico joins us to discuss the future of the music industry, particularly from the perspective of the artist, budding or established.
Join us for the University's Big Draw Family Day on Friday 28 October to celebrate drawing and creativity.