W138, Williams Building
The 2012-13 series of Inaugural Lectures will showcase the widening breadth and depth of expertise at Middlesex.
Professor Marina Papanastassiou
Dr. Marina Papanastassiou became Professor of International Business in the Business School in October 2012. Her expertise lies in the area of global innovation and growth strategies, the roles of subsidiaries and overseas R&D laboratories of Multinational Corporations. Since 1993 Marina has participated in or led consulting and research projects commissioned by large private companies and international institutions such as UNCTAD, MITI of Japan and the European Parliament.
Dr. Papanastassiou received her PhD in International Business from the University of Reading, UK in 1995 and has a wide number of international academic and professional publications
An eclectic analysis of the synchronous ecumenical organisation aka the Multinational Corporation
It is now well acknowledged that the Multinational Corporation (MNC) is one of the major institutions affecting a wide range of aspects of the economic, social, political, cultural, ethical, environmental and education activity on a global basis. International Business, from being a peripheral field of study until the 1990s, evolved to become a central area of research during the last decade. This allows us to break into the 'black box' of its central unit of analysis, i.e. that of the MNC, and explore its enigmatic Janus-faced identity.
Meet Middlesex staff from our regional office at the Nexus International School University Placement Day in Putrajaya, Malaysia
Meet Middlesex staff from our regional office at this GEI Fair in Kolkata
You are invited to this colloquium to discuss future trends in corporate branding, identity, image and reputation in public and private sector marketing