Williams Building Room W142, Hendon campus.
The event is hosted by the Tourism Policy Research Group (TPRG) in the Department of Economics and International Development of the Middlesex Business School.
TPRG is led by Professor Konstantinos Andriotis and invites you to the first of what will be a series of tourism seminars. This first seminar will be delivered by Professor Richard Butler, University of Strathclyde Business School.
Professor Richard Butler has degrees in Geography from Nottingham University and the University of Glasgow and spent thirty years at the University of Western Ontario in Canada, before joining the University of Surrey (1997 to 2005), and then the University of Strathclyde. He has published numerous journal articles and book chapters, and sixteen books on tourism. His principal research interests are the development of tourist destinations and the impacts of tourism. He is a former president of the International Academy for the Study of Tourism.
Professor Butler will be revisiting his seminal work: The Tourism Area Life Cycle Model and its Relevance to 21st Century Destinations
The Tourism Area Life Cycle (TALC) model is now four decades old and like most models conceived in the 1970s needs reviewing and perhaps modifying to determine its applicability in the current era. The presentation briefly reviews the origin of the TALC and related models of destination development and their key components. It then discusses the issues faced by such models in the light of current developments in tourism and the emergence of new influences on, and drivers of, tourism development. Such dynamism is contrasted with the iterative nature of tourism and its inherent inertia. The presentation concludes by summarising those aspects of the TALC that are felt still relevant to tourism destination development in a period facing issues such as climate change and security, and shaped by concepts such as responsibility and sustainability.
The seminar series are free and offer a unique opportunity to meet colleagues, share experiences and ideas, and network on various themes affecting tourism policy research and practice within and outside the UK.
To book contact Wendy Miles, Department and Programme Administrator at Middlesex University Business School.
You are invited to this colloquium to discuss future trends in corporate branding, identity, image and reputation in public and private sector marketing
Undergraduate open day event listing