Williams W142, Hendon Campus, Middlesex University
Successful brands inspire employees, consumers and other stakeholders. Building on his book, Living the Brand, which focused on the key role of the employee in brand building and more recent research into the active involvement of consumers and other stakeholders in co-creating brands, Nicholas Ind will stress the importance of participation.
His talk will feature case studies such as Adidas, Greenpeace International and LEGO, and also outline the key tools that organisations use in their quest to involve employees in creating value.
Nicholas Ind is an Associate Professor at Oslo School of Management. Previously, he worked for Futurebrand and ran Icon Medialab's brand consultancy arm in Sweden. Before he joined Icon, Nicholas had his own branding consultancy in the UK, was a director of a design group and was an Account Director in an advertising agency.
Nicholas is the author of eleven books, including The Corporate Image (1990), Terence Conran – The Authorised Biography (1995), The Corporate Brand (1997), Living the Brand (2001), Branding Governance (2007) and Brand Together (2012).
Nicholas has a BA in English Literature and History, an MBA, and a PhD from the European Graduate School in Switzerland. Nicholas is a former Director of the Design Business Association (UK), and a member of the advisory board of Corporate Reputation Review and the editorial board of the Journal of Brand Management. He is a Visiting Professor at ESADE Business School, Barcelona, and Edinburgh Napier University.