Marketing Seminar Series: Professor Nick Lee | Middlesex University London
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Marketing Seminar Series: Professor Nick Lee

Event information

START DATE 24 October 2014
START TIME 12:30pm
LOCATION

Executive Boardroom (C219/220), College Building

END DATE 24 October 2014
END TIME 02:00pm

‘Causality in Construct Conceptualisation: Critical Issues in Measurement and Modelling for Marketing and Social Science’

In this talk, Professor Dr Nick Lee (Loughborough University) will discuss foundational ideas of causality and how they are vital for rigorous measurement, and thus theory development, in business research and social science. In particular, the talk will trace the impact of misunderstandings about causality on potentially problematic practices that abound in the contemporary business and social science literature, including the use of formative variable models and multidimensional reflective variable models.

Professor Dr Nick Lee - Biography

Professor Nick Lee (BCA, BCA (hons.), Ph.D.) is the Professor of Sales and Management Science at Loughborough University School of Business and Economics, and the Honorary Chair of Marketing and Organisational Research at Aston Business School. 

Professor Lee's research connects theories from social psychology, cognitive neuroscience and economics to advanced measurement and modelling methods in order to solve important problems in sales management, professional selling, organisational psychology, social science research methods and business ethics. His work has also featured in popular outlets such as The Times and the Financial Times, and he has appeared on BBC Radio 4, BBC Radio 5Live, and BBC Breakfast. 

His first book Doing Business Research was published by Sage in 2008. He received his Ph.D. from Aston University (UK) in 2003, and was given his first Chair in 2009. In 2009, he was also featured in The Times as 'one of the 15 scientists whose work will shape the future'. His research has won multiple awards, including the 2014 Darden Award for Best Research Methods Paper from the Academy of Marketing Science, the 2010 Joseph Lister Award for Social Science from the British Science Association, the 2005 Emerald Outstanding Special Issue Award and the 2002 EMAC award for best doctoral work. He is a regular speaker at international scientific and industry conferences on sales and methodological issues.

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