Room CG16, College Building, Middlesex University, Hendon, London, NW4 4BT
The advertising, branding and design industry broadly relies on the fields of business management (eg. marketing) and humanities/creative arts/social sciences (eg. media and cultural studies, sociology, anthropology, psychology, design) to provide the frameworks and creative speculations to further consumer culture.
After exploiting and commoditising the fields of sociology and psychology (from the 60s onwards) to extract more out of the consumer wallet, the industry turned to the more fuzzy disciplines of cultural studies and philosophy to "manipulate culture for commercial benefit".
Some commentators have proclaimed that it is a sign of the end of capitalism as it resorts to the last throw of the dice, that is culture, having exploited and exhausted all other disciplines.
In this context, we will explore the contours of the branding, design and the broader communications industries and their practices and reflect on what this means for researchers and educators.
All are welcome.
Please address any enquiries to Dr James Graham.