Distinguished Lecture Series: Robert Govers | Middlesex University London
Saved pages
0

    Close window

    Section navigation

    New Frontiers: Robert Govers: How Countries Can Improve Their Reputation

    Event information

    START DATE 14 May 2015
    START TIME 05:30pm
    LOCATION

    C219, Executive Boardroom, College Building, Hendon Campus, Middlesex University

    END DATE 14 May 2015
    END TIME 08:00pm

    New Frontiers: Distinguished Lecture Series

    The Business School's Distinguished Lecture Series brings together theory and practice, allowing expert speakers to discuss contemporary issues in business and the impact these have in the real world. We look at the changing face of business and the impact these developments have on people's lives. From the National Minimum Wage's impact on labour markets to technology's effect on finance and investment, we draw connections between the forces of business and what this means to the world we live in.

    Robert Govers: How Countries Can Improve Their Reputation

    The idea of the nation as brand has become commonplace in recent years. Yet, it is still widely misunderstood. Policy makers remain convinced, regardless of the counter arguments provided by leading academics and government advisors, that national reputation can be influenced by logos, slogans and advertising.

    Researcher, advisor and author, Robert Govers combines the roles of managing research partner of www.good.country, independent advisor for national, regional and city government administrations and a visiting scholar at various institutions in Belgium, The Netherlands, Italy and Dubai. He also teaches Place Branding on the UNESCO World Heritage at Work Master programme in Torino, Italy and is co-editor of the quarterly journal, Place Branding and Public Diplomacy. 

    Director of the Distinguished Lecture Series: Professor T C Melewar

    Register for this event

    All enquiries about the lectures should be directed to Kim Rayment (k.rayment@mdx.ac.uk) 

    Getting here
    Our main campus in Hendon, north London is located 10 minutes from the Northern Line and Thameslink rail line, both of which take you to central London in under 30 minutes.

    Close to the North Circular and A41, our prime location combines a spacious campus with excellent transport links. Download our printable guide to getting to us and getting around campus

    Still to come

    29th May – Joe Harrington
    Collusion: The Hidden Evil in the Marketplace. Are We Winning the Fight Against Cartels?
    In the fight against the collusion of firms to fix prices and exclude competitors competition authorities have devise new methods to discover and prosecute against such practices.
    However from eBooks and cars to vitamins and cement, these cartels continue to prove harmful to a multitude of service and good we use and buy.

    In this section

    Back to top

    We use Cookies

    View our Privacy and Cookie policy

    Continue