In the current ongoing scenario of market turbulence, businesses and non-profit organisations are facing new communication challenges from both a marketing and corporate perspective. Societies now look askance at global businesses, consumers are sceptical of promises made, and citizens increasingly distrust institutions, governments and political processes. In short, consumer trust in business practice is at all-time low.
Rhetoric without substance is despised everywhere and (probably) only a marked sense of responsibility can lead to new scenarios of success. In response to such a turbulent environment, practitioners and academics need to devise new strategies, models, processes, systems and practices to move their brands forward via effective brand communication.
The focal point of the 2016 conference lies in analysing past, present, and future scenarios in terms of corporate sustainability and responsible communication. Which communication campaigns or practices have proved adequate or inadequate? What, if any, changes are needed? What is the role of corporate and marketing communications in reinvigorating businesses, societies and economies? How can communication build trust and confidence in brands either of a corporate or marketing nature? The same questions apply to institutions, NGOs and other organisations who are inexorably tied up with the business of communication.
The 21st International Conference on Corporate and Marketing Communications is for academic researchers and educators as well as practitioners seeking to promote knowledge, stimulate dialogue and set trends in the field of marketing and corporate communication, brands and branding.
Middlesex University is proud to host CMC 2016. The University is located close to the bright lights, theatres, shopping and historic sites associated with London, and social activities on offer include a gala dinner at Hendon Hall Hotel and a Tour of the Royal Air Force Museum. The conference registration fee covers admissions to all sessions, conference proceedings, two luncheons, coffee breaks, a conference dinner, and an individual annual subscription to the Journal of Marketing Communications. Accommodation rates are not included in the conference fee.