Middlesex University, The Burroughs, London, NW4 4BT
Who is giving an overview of YouTube and the broader online video environment have changed in the past decade, and what its competing futures look like, how we might learn to recognise such patterns of change empirically, and the key methodological approaches to studying the co-evolution of proprietary digital media platforms and their cultures of use over time.
Whose ethnographic fieldwork with a class of thirteen year olds at an ordinary London school explores young people's experiences of growing up and learning in a digital world - in school, at home, and with their friends. YouTube comes in and out of focus, varying in meaning and significance yet consistently insinuating itself into their everyday experiences of connected and disconnected learning and opportunity.
Will reflect on - via a number of different case studies - their collaboration over eight years of researching YouTube, including the development of tools for collecting YouTube data, and their continuing interest in YouTube research in the context of teaching social media analytics skills to students when a lot of current social media research focuses on Twitter.
Will be talking about changes in screen entertainment enabled by YouTube (amongst other social media platforms). His research with David Craig takes an ‘ecological’ approach by investigating the interdependencies amongst its elements: mapping the platform’s affordances, content innovation, creative labor, monetization and management, new forms of media globalization, and the critical cultural concerns raised by this nascent media industry.