YouTube Conference 2016 | Middlesex University London
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    YouTube Conference

    Event information

    START DATE 23 September 2016
    START TIME 09:30am
    LOCATION

    Middlesex University, The Burroughs, London, NW4 4BT

    END DATE 24 September 2016
    END TIME 04:30pm

    YouTube has just passed its tenth birthday and it is timely to review not only how it has changed in that time, but also its wider influence.

    By focusing on YouTube as a platform we want to draw together research that is distributed across disciplines to help cross-fertilise knowledge about YouTube and its users, and to identity the research questions and methods that best capture its ever-expanding reach, impact and significance.

    We plan to include a panel of industry insiders to offer insights into possible futures in the light of current developments alongside the academic papers which we now invite you to propose.

    Keynote Speakers

    Professor Jean Burgess

    Who is giving an overview of YouTube and the broader online video environment have changed in the past decade, and what its competing futures look like, how we might learn to recognise such patterns of change empirically, and the key methodological approaches to studying the co-evolution of proprietary digital media platforms and their cultures of use over time.

    Sonia Livingstone

    Whose ethnographic fieldwork with a class of thirteen year olds at an ordinary London school explores young people's experiences of growing up and learning in a digital world - in school, at home, and with their friends. YouTube comes in and out of focus, varying in meaning and significance yet consistently insinuating itself into their everyday experiences of connected and disconnected learning and opportunity.

    Farida Vis and Mike Thelwall

    Will reflect on - via a number of different case studies - their collaboration over eight years of researching YouTube, including the development of tools for collecting YouTube data, and their continuing interest in YouTube research in the context of teaching social media analytics skills to students when a lot of current social media research focuses on Twitter.

    Stuart Cunningham

    Will be talking about changes in screen entertainment enabled by YouTube (amongst other social media platforms). His research with David Craig takes an ‘ecological’ approach by investigating the interdependencies amongst its elements: mapping the platform’s affordances, content innovation, creative labor, monetization and management, new forms of media globalization, and the critical cultural concerns raised by this nascent media industry.

    Conference organisation team: Professor Jane Arthurs, Dr Sophia Drakopoulou, Dr Alessandro Gandini, Dr Paul Kerr, Nicola Skinner.

    Supported by the Middlesex University’s School of Media & Performing Arts and Research and Knowledge Transfer Office.

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