The role of empathic media in contemporary promotional culture | Middlesex University London
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    The role of empathic media in contemporary promotional culture

    Event information

    START DATE 15 November 2016
    START TIME 03:00pm
    LOCATION

    PBG01

    END DATE 15 November 2016
    END TIME 05:00pm

    The Promotional Cultures Research Group welcome Andrew McStay to talk about his work on promotional culture

    The Promotional Cultures Research Group is pleased to welcome Andrew McStay from Bangor University to talk about his latest work on the connection between promotional culture and technologies employed to detect human intentions and emotions.

    In this talk Andrew will draw upon a wider project that is assessing the social impact of artificial intelligence employed to generate insights from data about emotions, and what he terms 'empathic media'.

    This entails interviews with companies from the US, UK, Israel, Russia, Korea and the United Arab Emirates, and interviews with policy makers, regulators, intelligence agencies, NGOs and lawyers.

    He will focus on conversations with advertising agencies and programmatic companies, and situate empathic media developments in relation to digital out of home advertising.

    Along the way, he will consider trends in retail, virtual reality, augmented reality and use of soft biometrics. Although potentially considered 'creepy', Andrew will suggest that we need to think beyond this to understand the real substantive issues.

    About Andrew McStay

    Andrew is Reader in Advertising and Digital Media and Director of the Network for the Study of Media and Persuasive Communication at Bangor University.

    To book a place at this free event, please email James Graham

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