Measuring Success in a Fragmented Record Industry | Middlesex University London
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    Measuring Success in a Fragmented Record Industry

    Event information

    START DATE 28 February 2017
    START TIME 06:15pm
    LOCATION

    Concert Room (2nd floor), Grove B building, Middlesex University, the Burroughs, London, NW4 4BT

    END DATE 28 February 2017
    END TIME 08:00pm

    James Gillespie - Director of Digital Sales and Strategy at Sony Music Entertainment - discusses identifying and redefining key performance indicators in the digital environment

    When physical sales dominated the music market, pre-sales were a key indicator of the potential success of a new release. Pre-sales and other key performance indicators helped record labels to set appropriate marketing budgets.

    In today's market, however, music sales are fragmented across physical units, digital downloads and streaming services, and traditional key performance indicators cannot be relied upon in the same way.

    James Gillespie, Director of Digital Sales and Strategy at Sony Music Entertainment, joins us again (after his appearance in 2015/16) to explain how his team is identifying and redefining key performance indicators in the digital environment.

    Biography - James Gillespie

    James Gillespie has sixteen years experience of the UK and International digital music markets. As Director of Digital Sale and Strategy at Sony Music Entertainment UK he devised and implemented best practice release campaigns strategies for partners including iTunes, Spotify, Google and Vevo.

    Over the past five years he has overseen the transition of the internal sales culture from physical to digital. As well as driving Sony’s UK digital retail strategy he has a proven track record of devising and executing groundbreaking, high profile, global campaigns for superstar recording artists including One Direction and Calvin Harris.

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