Middlesex University, the Burroughs, London, NW4 4BT
The Colloquium acts as a forum for examining current and future trends in corporate branding, identity, image and reputation in public and private sector marketing in varying cultural environments, not only in Europe but across the globe. A congruence of themes on corporate branding, reputation and identity linked to the public and private sectors will be discussed.
We invite papers which examine:
1. the firms’ ability to link and articulate their identity through various organisational practices,
2. create and constantly attempt to influence the impressions of their corporate body among their various constituencies and stakeholder groups,
3. use their employees and managerial cognitive capabilities to deliver and strengthen their corporate brands,
4. measure the impact of corporate identity and reputation on corporate performance,
5. and study how customers seek to engage with an organisation and what it offers.
The Colloquium also welcomes papers that discuss marketing programmes and activities implemented by organisations in order to build, measure, and manage brand equity. Papers that incorporate current thinking and developments by both academics and practitioners, combine a comprehensive theoretical foundation with practical insights, and provide insights to assist managers in their daily decision making and long-term brand decisions are especially welcome.
The themes of this Colloquium can be interpreted broadly. Papers can either be empirical, conceptual or practical. Papers can also adopt a multidisciplinary approach or can be guided by different perspectives.
We are particularly eager to attract submissions from international participants engaged in high quality research which explore new ideas on branding, organisational identity and reputation.
Extended Abstracts (1000 words) or Full Papers (6000 words) must be submitted by the 1 May 2017. Only extended abstracts will be published in Colloquium proceedings.
Submission of papers and registration opens: 1 April
Deadline for the submission of papers: 31 May
Feedback to papers: 15 June
Deadline for submission of full papers: 15 July
Presenter: Early bird registration till 30 June, 2017 - £450
Late registration after 30 June, 2017 - £550
Non-presenter: Early bird registration till 30 June, 2017 - £550
Late registration after 30 June, 2017 - £650
Ph.D. student: Early bird registration till 30 June, 2017 - £300
Late registration after 30 June, 2017 - £350
For further information, please contact:
Phone: +44 20 8411 5828
Department of Marketing, Branding and Tourism (MBT), Business School, Middlesex University London, NW4 4BT, United Kingdom
Phone: +44 20 8411 5571