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3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR): Current and Future Trends, Developments and Challenges

Event information

START DATE 7 September 2017
START TIME 09:00am
LOCATION

Middlesex University, the Burroughs, London, NW4 4BT

END DATE 8 September 2017
END TIME 06:00pm

You are invited to this colloquium to discuss future trends in corporate branding, identity, image and reputation in public and private sector marketing

Colloquium on Corporate Branding, Identity, Image and Reputation logoThe Colloquium acts as a forum for examining current and future trends in corporate branding, identity, image and reputation in public and private sector marketing in varying cultural environments, not only in Europe but across the globe. A congruence of themes on corporate branding, reputation and identity linked to the public and private sectors will be discussed.

We invite papers which examine:

1. the firms’ ability to link and articulate their identity through various organisational practices,

2. create and constantly attempt to influence the impressions of their corporate body among their various constituencies and stakeholder groups,

3. use their employees and managerial cognitive capabilities to deliver and strengthen their corporate brands,

4. measure the impact of corporate identity and reputation on corporate performance,

5. and study how customers seek to engage with an organisation and what it offers.

The Colloquium also welcomes papers that discuss marketing programmes and activities implemented by organisations in order to build, measure, and manage brand equity. Papers that incorporate current thinking and developments by both academics and practitioners, combine a comprehensive theoretical foundation with practical insights, and provide insights to assist managers in their daily decision making and long-term brand decisions are especially welcome.

The themes of this Colloquium can be interpreted broadly. Papers can either be empirical, conceptual or practical. Papers can also adopt a multidisciplinary approach or can be guided by different perspectives.

We are particularly eager to attract submissions from international participants engaged in high quality research which explore new ideas on branding, organisational identity and reputation.

Extended Abstracts (1000 words) or Full Papers (6000 words) must be submitted by the 1 May 2017. Only extended abstracts will be published in Colloquium proceedings.

Gala dinner

We are delighted to announce that the COBIIR colloquium 2017 Gala Dinner will take on Thursday 7th September. The celebrations start with a glamorous drinks reception and a chance to network with the Corporate Branding industry's experts, the perfect opportunity to make new contacts. Then take your seats in the prestigious Hendon Hall Hotel at 6:30pm and enjoy a buffet menu chosen especially for the evening.

We will be hosting the dinner and dancing. Canapes will be served before dinner, and following the dinner there will be a DJ.

Please book your place for the gala dinner using our online store.

Cost: £56.95

Friday 7 September 2017, 6:30pm
Hendon Hall Hotel
Ashley Lane
Hendon
NW4 1HD

KEY DATES

Submission of papers and registration opens: 1 April
Deadline for the submission of papers: 31 May
Feedback to papers: 15 June
Deadline for submission of full papers: 15 July

PRICES

Presenter: Early bird registration till 30 June, 2017 - £450

Late registration after 30 June, 2017 - £550

Non-presenter: Early bird registration till 30 June, 2017 - £550

Late registration after 30 June, 2017  - £650

Ph.D. student: Early bird registration till 30 June, 2017 - £300

Late registration after 30 June, 2017 - £350

FURTHER INFORMATION

For further information, please contact:

Dr Pantea Foroudi

Department of Marketing, Branding and Tourism (MBT), Business School, Middlesex University London, NW4 4BT, United Kingdom

E-mail: p.foroudi@mdx.ac.uk

Phone: +44 20 8411 5828

Dr Zhongqi Jin

Department of Marketing, Branding and Tourism (MBT), Business School,  Middlesex University London, NW4 4BT, United Kingdom

E-mail: z.jin@mdx.ac.uk

Phone: +44 20 8411 5571

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