Corporate Branding, Identity, Image and Reputation | Middlesex University London
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    3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR): Current and Future Trends, Developments and Challenges

    Event information

    START DATE 7 September 2017
    START TIME 09:00am
    LOCATION

    Middlesex University, the Burroughs, London, NW4 4BT

    END DATE 8 September 2017
    END TIME 06:00pm

    You are invited to this colloquium to discuss future trends in corporate branding, identity, image and reputation in public and private sector marketing

    Colloquium on Corporate Branding, Identity, Image and Reputation logoThe Colloquium acts as a forum for examining current and future trends in corporate branding, identity, image and reputation in public and private sector marketing in varying cultural environments, not only in Europe but across the globe. A congruence of themes on corporate branding, reputation and identity linked to the public and private sectors will be discussed.

    We invite papers which examine:

    1. the firms’ ability to link and articulate their identity through various organisational practices,

    2. create and constantly attempt to influence the impressions of their corporate body among their various constituencies and stakeholder groups,

    3. use their employees and managerial cognitive capabilities to deliver and strengthen their corporate brands,

    4. measure the impact of corporate identity and reputation on corporate performance,

    5. and study how customers seek to engage with an organisation and what it offers.

    The Colloquium also welcomes papers that discuss marketing programmes and activities implemented by organisations in order to build, measure, and manage brand equity. Papers that incorporate current thinking and developments by both academics and practitioners, combine a comprehensive theoretical foundation with practical insights, and provide insights to assist managers in their daily decision making and long-term brand decisions are especially welcome.

    The themes of this Colloquium can be interpreted broadly. Papers can either be empirical, conceptual or practical. Papers can also adopt a multidisciplinary approach or can be guided by different perspectives.

    We are particularly eager to attract submissions from international participants engaged in high quality research which explore new ideas on branding, organisational identity and reputation.

    Extended Abstracts (1000 words) or Full Papers (6000 words) must be submitted by the 1 May 2017. Only extended abstracts will be published in Colloquium proceedings.

    KEY DATES

    Submission of papers and registration opens: 1 April
    Deadline for the submission of papers: 31 May
    Feedback to papers: 15 June
    Deadline for submission of full papers: 15 July

    PRICES

    Presenter: Early bird registration till 30 June, 2017 - £450

    Late registration after 30 June, 2017 - £550

    Non-presenter: Early bird registration till 30 June, 2017 - £550

    Late registration after 30 June, 2017  - £650

    Ph.D. student: Early bird registration till 30 June, 2017 - £300

    Late registration after 30 June, 2017 - £350

    FURTHER INFORMATION

    For further information, please contact:

    Dr Pantea Foroudi

    Department of Marketing, Branding and Tourism (MBT), Business School, Middlesex University London, NW4 4BT, United Kingdom

    E-mail: p.foroudi@mdx.ac.uk

    Phone: +44 20 8411 5828

    Dr Zhongqi Jin

    Department of Marketing, Branding and Tourism (MBT), Business School,  Middlesex University London, NW4 4BT, United Kingdom

    E-mail: z.jin@mdx.ac.uk

    Phone: +44 20 8411 5571

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