Website showcasing university talent wins International interactive Award | Middlesex University London
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    Website showcasing university talent wins International interactive Award

    16/11/2009
    MDX Play, a website built to share the Middlesex University experience, has won an international award. The University, with partner Whitespace Communications, won an Interactive Media Award (IMA) for the website, which was only launched in September.

    MDX Play, a website built to share the Middlesex University experience, has won an international award.

    The University, with partner Whitespace Communications, won an Interactive Media Award (IMA) for the website, which was only launched in September.

    MDX Play supports video and audio content and includes contributions from staff and students, showcasing the talents of members of the University.

    It was designed to enhance the University’s online offering, adding the video and audio dimension, giving prospective students a taste of life at Middlesex and current students a flavour of others’ university experiences and a chance to share their own.

    As well as being able to easily share University content through other video hosting sites, the team developing MDX Play wanted to be able to give a clear idea of what the University is about. The advantage of having its own platform is that the university has the option of rolling out MDX Play to other formats beyond the PC.

    The team from the university involved in MDX Play included: Director of Marketing Lucy Everest, Head of Marketing Communications Richard Garratt and Online Marketing Manager Charles Bodsworth. Ben O’Connor was the Project Co-ordinator.

    Lucy Everest said: "With all the hard work and planning that has gone into this website, it is fantastic to get recognition with an independent, international award.

    "What we are trying to do with this site is show people what Middlesex University is like and what talented people we have working and studying here. The IMA accolade shows we have started out in the best possible way."

    Phil Barnes, Interactive Director at Whitespace, added: "MDX Play is a first class solution which utilises the most up to date web technology available, making Middlesex University a formidable presence in the rich media community.

    "MDX Play is a highly available, extremely fast rich media distribution network that showcases Middlesex University at a higher level, increasing participation and community aspects through social media initiatives."

    Content on the site includes videos by New Shoots, the University’s own television production company. New Shoots was launched in September 2008 and students working for it have produced work for several external clients.

    Another winning feature of MDX Play is that the site’s performance is equally as good, no matter where the viewer is in the world. This is down to the approach of the MDX team, who wanted to ensure viewers would get the same experience whether they were watching in Mumbai or Middlesex University. They opted for high speed, fibre optic linked servers, which means the delivery is local to the user, ensuring consistent high speeds and high quality.

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