Middlesex student wins national fashion competition | Middlesex University London
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    Middlesex student wins national fashion competition

    01/04/2010
    Rasa Abramaviciute, a second year BA Fashion student at Middlesex University, has won the 2010 Fashion Awareness Direct competition at London Fashion Week - scooping a dream work placement with Vivienne Westwood.

    Rasa Abramaviciute, a second year BA Fashion student at Middlesex University, has won the 2010 Fashion Awareness Direct competition at London Fashion Week.

    Rasa, who came to Middlesex from Lithuania to study fashion, accepted her award last night on the catwalk of the finalists' show in Covent Garden.  She said: "I want to thank you so much for that – to my University tutors, to my best friends and also my parents."

    Rasa, who is currently on placement at London fashion label Felder Felder, wins £2,000 and the money-can't-buy prize of a work placement with Dame Vivienne Westwood, who went to the Hornsey College of Art, since incorporated into Middlesex University.

    She said: "I went to the show last year and loved it and really wanted to apply this year.  The brief (of the competition) was "Traces" and I used memories of my childhood and my culture in Lithuania."

    Gillian Charles, Director of Programmes for Fashion, Jewellery and Textiles at Middlesex, said: "We are absolutely delighted and very proud that Rasa has won this award.  We are highly aspirational and ambitious for our students and are pleased to see them winning top prizes and getting the recognition their talent deserves."

    The Fashion department at Middlesex has built an excellent reputation and prides itself on avoiding the ordinary. Fashion students are encouraged to work with students from other art and design courses.

    A dedicated student placement office also helps students gain valuable experience before they leave education – meaning Middlesex has a number of high-calibre graduates currently making waves in the world of fashion with both their own labels and at top firms.

    Fashion Awareness Direct (FAD) is a charity which helps bridge the gap between fashion education and the industry.  Their competition for undergraduates is now in its ninth year and the students' designs were this year showcased by Vauxhall Fashion Scout.  Every season Vauxhall Fashion Scout identifies the most promising new designers and showcases them to an international audience of media and buyers - giving the next generation of talent the opportunity to show during London Fashion Week.

     



    Photo by Tony Wellington

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