Middlesex University MA e-marketing & Social Media programme students have been crowned winners in an online video advert competition organised by sports equipment manufacturer, Wilson, in Chicago. The students were in the States taking part in our Graduate Exchange Programme with Loyola University.
Students from both Middlesex and Loyola universities were given a short brief at the start of the exchange programme to create a video addressing Wilson's marketing and social media needs. The brief presented by Enrico DiMario, Wilson Sports Global Business Manager for Soccer and Volleyball, outlined the drivers of social media in today's marketing landscape. It also examined how social media facilitates and changes the behaviours of consumers in the marketplace. In addition, it explored how businesses are increasingly incorporating social media into their business strategies including market research and customer service. As is often the case in the business world, students were asked to work in groups and create a two minute video clip in a limited amount of time. After four days of hard work, students presented their findings to Wilson senior executives.
The programme also included residential visits to the Microsoft Technology Centre, Google Head Offices, United Centre Arena Marketing Office, Chicago Board of Trade as well as workshops and professional presentations at Loyola University and Columbia College in Chicago. Students also had the opportunity to attend marketing classes and take part in professional and social events. At the end of the programme, students received an academic credit for their Social Media Strategy Module, which provides students with an introduction to social media marketing and corporate communication strategies using social media.
The current Graduate Exchange Programme has been initiated by Dr. Evangelos Moustakas, Programme Leader MA e-Marketing & Social Media at Middlesex University, and Dr. Raymond Benton Jr., Professor at Loyola University Chicago, and has been approved and supported by Dr Heather Clay, Associate Dean Academic Development of Middlesex University, and Dr John W. Kostolansky, Associate Dean of the School of Business Administration at Loyola.
Dr. Evangelos Moustakas commented: "This was a unique learning experience for students from both Universities. Engaging in a practical social media initiative is the best way to develop an understanding of the successes and pitfalls that organisations encounter in the marketplace.
All students worked hard to complete the project in a limited amount of time and the results were impressive. Preparations are on the way for further collaborations with companies in London as well as internationally".
To view the winning video click here.