Students from Middlesex University have staged a series of creative events, encouraging local people to get involved in the London 2012 Olympics.
Events included blind football, a skateboarding exhibition and an international themed football tournament incorporating dance and music.
The MA Marketing students successfully bid to be part of the official Olympic Inspire programme which promotes Olympic values like excellence, determination, equality and respect.
Involving local schools, including Hendon School and Bell Lane Primary School, the students held events including:
The programme will culminate with a photographic exhibition called ‘Through the eyes of a child’ which will be held in Hendon in July. Pupils at Hendon School, as well as slum and street children who attend the Aseema School in Mumbai will take photos reflecting the values of the Olympics, using cameras supplied by Middlesex.
Middlesex student Hayley Tustin, who organised the blind football tournament, said: “Gaining the support of the London 2012 Inspire Programme is a great accolade. All the events were so innovative and we hope the spectators and participants were inspired. It’s exciting that the Olympic Games are coming to our home city and I was overjoyed that I could be involved in promoting participation of a paralympic sport.”
Sukhbinder Barn, Middlesex University Marketing Course Leader, said: “This work has provided students with real life experience of setting up, promoting and managing events. The opportunity to apply their learning to practice has helped them develop the skills that employers are looking for.”