The director of design at Aston Martin last week talked to Middlesex students about the company’s secrets of success, providing them with an insight into Aston Martin designs, manufacturing process, development, brand management and celebrity endorsements.
Marek Reichman was invited to Middlesex to share his experience gained as director of design during one of the most prolific periods of new model introductions at Aston Martin which included the DBS that featured in the James Bond film Quantum of Solace.
Students filled the lecture theatre to hear from Marek, whose impressive career involves working at BMW, Ford and Rover along with being heavily involved with some of the world’s most iconic cars including the Rolls-Royce Phantom, the Lincoln MKX Concept and Navicross Concept Cars and the current generation Range Rover.
Marek’s lecture formed part of a product design guest lectures series, which has included talks by Marianne Bailey a designer who has worked for Yamaha’s Product Design Laboratory and for clients including Samsung and British Airways, and founder of the Innovation Leadership Forum, Bettina von Stamm.
The lecture series has been arranged by product design senior lecturer Debbie Jedwab, who said: “Getting Marek Reichman to agree to give a lecture was a real coup. He was flown back from Germany early in order to accommodate us and the students really enjoyed his talk.“