Students from Middlesex University have teamed up with innovative design and installation consultancy Jason Bruges studio, to help create five stunning new idents (promotional branding trailers) for channel4’s rebrand of its digital channel More4.
Four product design and engineering students and two graduates built the installations, made up of 400 moving flippers, based on the elements of the More4 logo. The triangular mechanical units, which flip to change colour, were filmed in action at venues including Victoria Park in East London and Dungeness beach, Kent.
The idents are unveiled to the public this month and will be broadcast in between programmes, to mark the channel’s new image.
The Middlesex University team spent two weeks at the Jason Bruges Studios manufacturing 400 individual units, mounting motors, riveting frames and wiring units together, in addition to working on the film set.
And More4 was so impressed with the installation they installed it as a show piece display at Channel 4’s headquarters in London.
Vanessa Harden, Senior Installation Designer at Jason Bruges Studio said: “All of the Middlesex students were dedicated and hard working, each with their own set of unique skills. They used the skills they learnt at university as well as on the spot thinking and the confidence to take initiative. We’ve been extremely impressed.”
Middlesex student Will McGrath (20) from Hendon, who worked on the project said: “It was very exciting to work on a project to rebrand a channel for one of the largest television companies in the UK and see our work filmed and broadcast nationally. I was also flattered to be asked to go back to the studio to reinstall the work in the Channel 4 building.”
Student Darius Duke (21) from Tooting, London, said: “I joined this course to work on industry projects, but it’s been amazing to be part of such a large and innovative project of this scale. Learning from the experts and seeing how they problem solve has been an invaluable learning experience.”
Debbie Jedwab, Senior Lecturer in Product Design, who facilitated the link with the studio said: “I was delighted to enable these students to take part in this exciting initiative at Jason Bruges Studio, which is a fantastic, lively studio, doing really relevant work. The students appreciated the opportunity and equally, the studio appreciated the high level of skills, input and professionalism of our students.”
To view the More4 trailers created by the students please click here.
A behind the scenes video of the making of the idents can be found by clicking here.
Photo: Darius Duke with the More4 installation