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    Stunning student installation wows design industry

    16/05/2012
    Innovative students from Middlesex University are celebrating after seeing a six metre high art installation they created feature as the centre piece of an exclusive three day networking event for the prestigious Milan Design Week. 

    Six metre art installation created by students takes centre stage at industry event

    Innovative students from Middlesex University are celebrating after seeing a six metre high art installation they created feature as the centre piece of an exclusive three day networking event for the prestigious Milan Design Week. 

    The piece titled the ‘Bombay Twist’ was made up of a six metre high spiralling rings that reached the roof of the building, with blue Perspex bottles suspended throughout it.  Mesmerising animations were then projected on to the surface of the fabric spiral and the adjacent wall.

    Middlesex Product Design and Engineering (PDE) PhD student Sid Odedra and recent PDE graduate Mandosa On brought the piece to life from the concept, under the guidance of new media designers Moritz Waldemeyer and Florian Dussopt.  Animation student Kuba Ludziejewski also assisted  designer Florence Yo with designing and testing the striking animations that were used to great effect.   The Middlesex Fashion department’s Kiran Gobin, helped with the pattern cutting for the rings.

    The students created the installation and travelled to Milan to set it up at the event titled ‘Gaussian Blur’ which was held in association with drinks company Bombay Sapphire as an after party event where designers could meet in a relaxed atmosphere after hours to network and discuss ideas.   

    Bombay Sap install main

    Middlesex University PhD student Sid Odedra said: “It was great to have the opportunity to display our work in front of leading designers brought together for an influential design week.  The piece got a really positive reception at the event which made all the hard work worthwhile.”
     
    The project was part of an ongoing relationship with high-profile designer Moritz Waldemeyer, who has worked with the likes of Rihanna, Will.I.Am and Take That.  Moritz has been so impressed with the Middlesex students that he has them working across all of his current projects.  Moritz said: “I had three projects running concurrently and couldn’t have completed them without the Middlesex students.  They have been working incredibly hard and their reliability, initiative and creativity is outstanding.”

    Middlesex Senior Lecturer Debbie Jedwab who organised the project said: “Our relationship with Moritz has provided PDE and the Middlesex 'redLoop' Innovation Centre students with the opportunity to work on to a number of innovative industry projects for people like Ellie Goulding and Take That.  This is fantastic experience for our students’ CVs and working within industry constraints during their degrees will increase the employability of our students on graduation. This project went one stage further, working to converge cross-School skills with PDE, Fashion and Animation in a way that we intend to expand and grow for multi-disciplinary and multi-media projects.”  

    Top photo: Second from left Mdx graduate Mandosa On, third left designer Florian Dussopt, designer Moritz Waldemeyer, lecturer Debbie Jedwab and PhD student Sid Odedra. 

    View a selection of high-res photography of the installation.        

    See a time lapse video of the making of the piece.   

    Both videos were produced by Middlesex animation student Kuba Ludziejewski.     

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