Middlesex University’s Graphic Design department played host to the D&AD (Design and Art Direction) Creative Brief-In-London and student competition launch on 14 November, with industry leaders providing talks and workshops at the University’s new centre for creative courses 'The Grove'.
D&AD is known across the creative industries for its role in promoting excellence by informing, educating and inspiring professionals who work in the field.
The event, which launched the international D&AD Student Design Awards competition for 2013, saw top industry practitioners presenting their recent projects and discussing how they made the transition from university to industry.
Students also had the chance to attend workshops in the University's graphic design studios where industry professionals shared their top tips on how they approach a brief and achieve success.
Middlesex University Graphic Design Programme Leader Lilian Lindblom said: “It was a honour to host this prestigious event which was a fantastic opportunity to showcase our state of the art new campus to the design community and industry leaders.”
The D&AD Student Design Awards competition has a number of different categories from photography to product design and gets students working on briefs set by real clients, while the entries are judged by top creatives. A number of awards are available and the competition is now open for entries.
Over 250 art and design students and professionals from all over London attended the event.