Graphics student wins prestigious international design prize | Middlesex University London
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    Graphics student wins prestigious international design prize

    A Graphic Design student from Middlesex University has won a coveted industry award for his work redesigning the packaging of a famous drinks brand.

    Vivien D&AD Vivien Lambert's innovative project was one of just 30 selected from thousands of entries in the Yellow Pencil awards, run by high profile creative organisation D&AD.

    Vivien, who is originally from Brittany, France, won the award for redesigning some of the packaging for the Purdey's drinks brand.

    He came up with concept of light-sensitive bottles, which use photochromic inks on labels. The technology means that, when a bottle is hit by direct light, a message appears revealing the ingredients in the drink and the benefits the drink provides.

    Vivien explained how he came up with the concept: "The brief was to repackage Purdey's Rejuvenate, a healthy drink that - unlike drinks like Red Bull or Monster - doesn't contain any caffeine or chemicals. I concentrated my research on how to emphasise this difference in a playful and original way.

    "For example, the metallic colours of a jewel beetle became the reference for what I wanted one of my bottles to look like."

    D&AD brings together designers and art directors from across the world to celebrate creative communication and raise standards within the industry. D&AD members include David Bailey, Terence Donovan and Alan Fletcher.

    On winning the Yellow Pencil award, Vivien said: "D&AD is one of the most important design organisations in the world. To have the chance to win a Yellow Pencil award is simply amazing. I feel very fortunate!"

    Vivien received his award last week, at a ceremony at the Boiler House in Brick Lane, London. He has now graduated with first class honours in Graphic Design.

    You can see more of Vivien's work here.

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