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    Students hope to strike a chord at care homes

    23/03/2017
    Music business students inspired by their studies to organise music therapy performances at North London care homes

    Music business studentsA group of second-year Middlesex University BA Music Business and Arts Management students will host a music therapy event for the elderly on 23 and 24 March.

    Yukiko Koiwai, Tuba Bakken, Molly Howe, Nicole Smalling and Kinga Sobczynska, will hold a 1950s and 1960s music performance, featuring pop, Rock'n'Roll and Jazz, at Roseacres care home in Whetstone and Mary Fielding Guild care home in Highgate, London.

    “We believe passionately in the psychological health benefits which music can provide,” says Yukiko Koiwai.

    “We hope to improve the cognitive abilities of the care home residents and influence and stimulate memory recall by organising performances featuring familiar music.”

    The event is a product of KYNTM Event Management, a not-for-profit music event organisation dedicated to running music events for the elderly set up by music business students.

    “For one of our course modules, Live Music Industry, we were tasked with putting on an event which will benefit the local community. This is how KYNTM Event Management was born,” Yukiko explains.

    “We have organised many different successful events but nothing of this nature yet. Organising this will not only be of benefit to the care homes but will also allow for new sets of skills and experiences to be developed through our course.”

    The group are hoping to raise £500 through crowdfunding which will go towards key components such as decorations, catering and artists’ expenses as well as a photographer so residents can keep a memento from the performance.

    Any additional funds will be used to buy new books and DVDs for the library at the care homes.

    For more information and to contribute to the crowdfunding campaign please visit the campaign page.

    Learn more about studying BA Music Business and Arts Management at Middlesex

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