Interim Assessment | Middlesex University London
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Interim Assessment for the New Business Link Universal Offer: Growth and Improvement Service, My New Business and Helpline

Commissioned by the Department for Business, Innovation and Skills

This piece of work commissioned in 2012, and in partnership with BMG Research, involved a large scale CATI telephone survey of 1,001 SME users and 507 non users, designed to provide statistically robust evidence of the extent of use of the new Business Link digital web based service and telephone helpline. It also included 52 in-depth qualitative follow-up telephone interviews with new users of the My New Business and Growth and Improvement Service elements to provide insight into website interface, usability, extent and type of use and initial impacts. 

Contact CEEDR for more details on this project or download report

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