Strategic Marketing, Consumer Behaviour and Branding/Identity group | Middlesex University London
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    Strategic Marketing, Consumer Behaviour and Branding/Identity group

    The objective of this research cluster is to foster greater understanding and appreciation of the impact of marketing to the world of academia and practice. We believe that we can achieve this objective by publishing in the scholarly journals and also contributing to the world of practice through applied research and consultancy.

    The Marketing faculty publish their work in journals such as, Industrial Marketing Management, European Journal of Marketing, Journal of Marketing Management, Annals of Tourism Research, Journal of General Management, Journal of International Business Studies and International Marketing Review

    Marketing faculty are active as Guest Editors of Special issues of leading international journals such as Journal of World Business, Business Ethics Quarterly, Journal of Business Research and International Journal of Tourism Research.

    The areas of research concentration are:

    Strategic Marketing

    • Dr Costas Priporas
    • Dr Mark McPherson
    • Dr Akiko Ueno
    • Dr Olga Mourouti
    • Stephen Donohoe
    • Paul Garneau

    Consumer Behaviour

    • Dr Sing-Wan Chang
    • Dr Kinnari Pancholi
    • Dr Quang Nguyen
    • Dr Moustafa Battor
    • Natalie Staub

    Branding/Identity

    • Professor T C Melewar
    • Dr Zhongqi Jin
    • Dr Simon Manyiwa
    • Dr Giovanna Puppin
    • Socrates Economou
    • Sukhbinder Barn

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