Bethan Bide is a fashion historian interested in the social and cultural stories we can tell through clothes. Her research focuses on the use of material fashion objects and considers the relationship between production and consumption; the development of fashion cities; the role of fashion in museums; and the relationship between materiality, memory and fashion as biography.
In 2017 Bethan completed an AHRC CDA funded PhD entitled 'Austerity fashion 1945-1951: rebuilding London fashion cultures after the Second World War.' This was jointly supervised by Beatrice Behlen at the Museum of London and David Gilbert at Royal Holloway, University of London. Prior to this, Bethan worked as a researcher and producer of comedy programmes for BBC Radio 4.
Bide, Bethan (2017) More than window dressing: visual merchandising and austerity in London’s West End, 1945–50. Business History . ISSN 0007-6791 (Published online first)
Bide, Bethan (2017) Signs of wear: encountering memory in the worn materiality of a museum fashion collection. Fashion Theory, 21 (4). pp. 449-476. ISSN 1362-704X
Bide, Bethan (2017) Getting close to clothes: using material objects to rethink the creative geographies of post-war London fashion. Area . ISSN 0004-0894 (Published online first)