Qualifications: BA in Financial Accounting (Hons), BA in International Busienss and Economics ( Hons), PG Dip in Economics (Distinction), MBA in Financial Management, PhD in Management (2014), PG Cert in Research, PGCHE, FHEA.
Dr Cai is Senior Lecturer in Interantional Buisness & Innovation, Programme Director for BA International Business Administration and BA Buisness and Management (To-Up), the Ph.D Coordinator of International Management and Innovation Department at Middlesex University London, and a visiting Professor at the School of Economics & Management, Zhejiang SCI-TECH University and Jiaxing University in China. She started her lectureship in the Business School at Middlesex University London in 2015 and became Senior Lecturer in 2017. Prior to joining Middlesex, Dr Cai had been a Postdoctoral Research Fellow at Huddersfield School, U.K. Dr. Helen Cai supervises PhD students and she has been an external examiner for a number of UK universities
Before coming to the UK, she has ten years of work experience in the Central Bank and the largest state-owned Bank – Industry and Commercial Bank of China (ICBC) in China, working as an Assistant Professor in international business & economics, innovation and financial management in the high academic institutions; also as an economist, middle-manager and as an industry consultant for Multinationals' Investment and High-Tech Industry Investment in China.
-Student Led Teaching Award 2018 at Middlesex University London
-Student Led Teaching Award 2019 at Middlesex University London
-Student Led Teaching Award 2020 at Middlesex University Lonodn
-Academic Staff Member of the Year by MDXSU Award 2021 at Middlesex University London
Sun, H. Ding, W. Weng, Ch. Cheah, I. and Cai.H. 2021.The Effect of Consumer Resistance to Innovation on Innovation Adoption: The Moderating Role of Customer Loyalty. Asia Pacific Journal of Marketing and Logistics. Forthcoming.
Sun, H. Cai, R.Su, Q. Shen and M. Stone 2021. Researching the advantage of low quality in short life cycle products. In : L. Wright , L Moutinho, M. Stone and R. Bagozzi.eds. The Routledge Companion to Marketing Research. London : Oxford, UK: Taylor & Nelson Pubs, pp459-477. ISBN 9781138682788.
A.Dandis; Wright; D. Williams; I. Muktesh; M. Al-Haj Eid and H. Cai (2021).Enhancing Consumers' self-reported loyalty intentions in Islamic Banks: The relationship between service quality and the mediating role of customer satisfaction. Cogent Business & Management. 8(1), pp.1-25. https://doi.org/10.1080/23311975.2021.1892256
Paul, Justin; Menzies, Jane; Zutshi, Ambika; Cai, Helen Huifen. (2020). NEW AND NOVEL BUSINESS PARADIGMS IN AND FROM CHINA AND INDIA, European Business Review, 32 (5), pp. 758-800. https://doi.org/10.1108/EBR-09-2020-0224
Cai, Huifen (Helen); Sarpongb, David; Tang, Xiaoyun and Zhao, Guiqin Zhao (2020) Foreign patents surge and technology spillovers in China (1985-2009): Evidence from the patent and trade markets. Technological Forecasting & Social Change . 151(2020):119784, DOI:10.1016/j.techfore.2019.119784,
Sun, Y., Cai, H.H., Su, R. and Shen, Q. (2020), "Advantage of low quality in short life cycle products", Asia Pacific Journal of Marketing and Logistics, Vol. 32 No. 5, pp. 1038-1054. https://doi.org/10.1108/APJML-03-2019-0148
Li, X., Tian, L., Han, L. and Cai, H. (2019) Interest rate regulation, earnings transparency and capital structure: evidence from China. International Journal of Emerging Markets, 15 (5). pp. 923-947. ISSN 1746-8809
Mswaka, Walte; Aluko, Olu; Hussein, Safaa; Armindo dos Santos de Sousa, Teodósio and Cai, Huifen (Helen) (2019) Financing social enterprise in the United Kingdom: responding to new challenges in competitive markets. International Journal of Entrepreneurship and Small Business .Forthcoming
Su, Rui and Cai, Huifen (Helen) (2019) From cultural governance to cultural tourism - Towards an interpretation approach. Tourism Culture & Communication, 19 (4) . pp. 291-302. ISSN 1098-304X [Article] (doi:10.3727/194341419X15542140077657)
Cai, H., Boating, A., and Guney, Y. 2018. “European Union FDI in China: Host Country Institutions and R&D Influences”, Research in International Business and Finance. Vol.47, pp. 311-326
Su, R. & Cai, H. 2018. "From cultural governance to cultural tourism – Towards an interpretation approach". Tourism Culture & Communication. (Accepted/In press). ISSN 1098-304X.
Agyenim Boateng, Huifen Cai, Daniel Borgia, X. Bi & Fraklin Ngwu. 2017. “The Influence of Internal Corporate Governance Mechanisms on Capital Structure Decisions of Chinese Listed Firms “, Review of Accounting and Finance, Vol. 16 Issue: 4, pp.444-461,
Rui Su and Helen Cai .2017. “From cultural governance to cultural tourism – Towards an interpretation approach”, International Journal of Business Studies Review. 2(1), 1-11. ISSN 2521-0068.
Cheng L., Cai, H. and Jin Zh. (2016). The effect of Parental Opportunism, IJV’s Autonomy and Tacit Knowledge on IJV Instability: a comparison of multi-variate regression and fuzzy-set qualitative comparative analysis, Journal of Business Research,69, 5203-5209
Mswaka, W., Teodósio, A., Cai, H., Louws, M. (2016).Understanding social enterprises in South Yorkshire, United Kingdom. European Business Review, Vol. 28 Iss: 6,676 – 689
Kooli, K; Cai, H. and Wright, L.T., (2016). Better together? A Hospitality Case for Umbrella Branding. Journal of Business and Industrial Marketing. Volume 31, Issue 8, 1004-1016
Cai, H.( 2016). Institutions and International Production Innovation: A Comparison of Econometric analyses and Fuzzy-Set of EU firms FDI in China. 2016 Global Marketing Conference in Hong Kong, July 21 -24, 2016. ISSN 1976-8699
Cai, H; Silva, G; Han, L. (2016). Determinants of Brain Drain In Family Business: A Fuzzy-Set Qualitative Comparative Analysis. 2016 Global Marketing Conference in Hong Kong, July 21 -24, 2016. ISSN 1976-8699
Wang, Q; Wu, N and Cai, H. (2016). The Effect of Corruption on Chinese Firms: A Combination of Econometric Analysis and Fuzzy-Set Qualitative Comparative Analysis. 2016 Global Marketing Conference in Hong Kong, July 21 -24, 2016. ISSN 1976-8699
Cheng, L; Cai,H and Jin, Zh.( 2016). Configuring principal opportunism in International Joint Venture (IJV) Parents-IJV relationship: A combination of symmetrical and asymmetrical analysis to advance agency theory and resource dependence theory. 2016 Global Marketing Conference in Hong Kong, July 21 -24. ISSN 1976-8699
Cai, Helen (Huifen), Guney, Y. and Wei, B. (2015). 'Static & Dynamic Approaches Testing Eclectic Paradigm: Evidence of EU manufacturing Firms' Investment Decisions in China'. The 2015 Chinese Economic Association (Europe/UK) China Conference at Tsinghua University, 7 April, 2015, Beijing China.
Tang, X; Cai, H; and Zhao, G. (2015). Has the Foreign Patents Surge Prompted Technology Spillovers in China? SMS 35th Annual International Conference, October 3 - 6, 2015 in Denver, Colorado. U.S.A
Cai, H; Tang, X; Zhao, G (2014). 'Is Internationalization of Technology Innovation Occurring or Not? Evidence of Comparative Study on Index of Patent Internationalization, 1981-2008'. Proceedings of the 56th Annual Meeting of the Academy of International Business "Local Contexts in Global Business" Vancouver, Canada June 24-26, 2014 ISSN: 2078-0435, P268.
Cai, H. (2014). EU Firm's FDI Decision in China: Dynamic Approaches Testing Eclectic Paradigm. 74th Annual Meeting of the Academy of Management, August 1-5, 2014 in Philadelphia, Pennsylvania. U.S.A.
Cai, H. And Wright, L. (2014). 'International Product Innovation Marketing Strategy In China: An Analysis of EU Subsidiary's Firm Capabilities and Host Institutions'. In: Global Marketing Conference at Singapore: Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice." Marina Bay Sands, Singapore: International Marketing Strategy. p6
Dandis, A., Wright, L. and Cai, H. (2014) 'The Impact of Service Quality and Customer Satisfaction on Customer's Loyalty in Jordan Islamic Bank '. In: 47th Academy of Marketing Conference AM2014, 7th-10th July 2014, Bournemouth, UK, p. 13
Tang, X., Cai, H., Wright, L. and Kooli, K. (2014) 'Innovation Support and SMEs in China' Conference Proceedings: The Business and Management Review, 5 (1), p. 312. ISSN 2047-2854.
Cai, H and Liu,F. (2014). 'The Determinants and Implications of Firm Performance: Evidence of China's Manufacturing Sector, 1999-2007'. Chinese Economic Association (Europe/UK), The 6th CEA (Europe) and 25th CEA (UK) Annual Conference Anual Conference, University of Gothenburg, P7, 1-2 September 2014 Gothenburg, Sweden.
Cai, H (2013) 'MNC Ownership Performance: Evidence from EU Subsidiary Panel Study in China. '. In: Strategic Management Society SMS Conference 2013, 28th Sept-1st Oct 2013, Atlanta, Georgia, USA
Cai, H. and Tang, X. (2013) 'Innovation in Small & Medium Enterprises and National Innovation System: Evidence from Innovation Policy in China, 1994-2010 '. In: Atlanta Conference on Science and Innovation Policy, 26-28 September 2013, Atlanta, Georgia, USA
Cai, H (2013) 'Multinationals' Innovation in China: A panel study of EU firms, 1998-2010'. In: Atlanta Conference on Science and Innovation Policy, 26-28 September 2013, Atlanta, Georgia, USA
Cai, H (2013) 'Ownership Structure and Firm Performance Determinates of Firms Ownership Performance: Evidence from A Panel Study in China'. In: Academy of International Business AIB 2013 Annual Meeting, 3rd-6th July 2013, Istanbul, Turkey
Tan, X. and Cai, H. (2012) 'NIS and Innovation Policies of SMEs in China in 1997-2008'. In: 17th Cambridge International Manufacturing Symposium: Capturing Value in International Manufacturing and Supply Networks - new models for a changing world, 20th-21st September 2012, University of Cambridge, UK
Cai, H., Bu, W. and Xie, H. (2012) 'Analysis on China's equipment manufacturing security issues based on industrial control' Journal of Central University of Finance & Economics / Zhong Yang Cai Jing Da Xue Xue Bao / (3), pp. 62-66. ISSN 1000-1549
Cai, H (2012) 'Innovation Capability in MNC Subsidiaries: Evidence from a Panel Study'. In: BAM 2012, 11th-13th September 2012, Cardiff, Wales
Cai, H (2012) 'Firm capabilities, Joint Ventures and Host Institutions: Evidence of MNC's Innovation in China'. In: 2nd IRC Early Career Researcher Workshop 2012, 24th-25th September 2012, University of Cambridge, UK
Cai, H (2012) 'Determents of EU Firms FDI in China: A Static and Dynamic Test of Eclectic Paradigm.'. In: Strategic Management Society SMS Conference 2012, 12th-14th December 2012, Guangzhou, China
Cai, H (2012) 'Innovative Capability in MNC Subsidiaries: Evidence from a Panel Study in Transition Economies'. In: CEA UK/Europe 2012 Conference, 2-3 April 2012., School of Oriental and African Studies (SOAS), London University, London UK
Cai, H. and Tang, X. (2012) 'Empirical research on the policies of SMEs in 1997-2008 year in China'. In: CEA UK/Europe 2012 Conference, 2-3 April 2012., School of Oriental and African Studies (SOAS), London University, London UK
Bu, W., Qiao, W. and Cai, H. (2011) 'An Empirical Study on the Effect of Value-Added Tax Transition on China's Equipment Manufacturing R&D Investment ' Journal of Beijing Jiaotong University(Social Sciences Edition (4), pp. 17-20. ISSN 1672-8106
Cai, H (2011) 'Foreign Advantage, Ownership Structure and Host Country Institutional Environment: Evidence from EU MNCs' Innovation in China'. In: ECIE 2011 6th European Conference on Innovation and Entrepreneurship, 15th-16th September 2011, Aberdeen, Scotland
Cai, H (2011) 'Foreign capabilities, Ownership Structure and Host Environment: Evidence from MNCs' performance from a Large Emerging Market'. In: Doctoral Colloquium, 18th May 2011, Hull, UK
Cai, H (2011) 'Determinants of European Union Firms' Foreign Direct Investment in China: Static and Dynamic Approaches to Complement the Eclectic Paradigm'. In: International Business Conference 2011, 11th-12th April 2011, Reading, Berkshire, UK
Bu, W., Cai, H., Xiong, Y. and Xu, N. (2011) 'Empirical Analysis of China's use of FDI and Relationship between FDI and Foreign Trade'.In: Electric Information and Control Engineering (ICEICE). Wuhan, China: IEEE. pp. 1376-1379. ISBN 978-1-4244-8036-4
Cai, H (2010) 'European Union Foreign Direct Investment in China: Evidence from a Panel Study of EU Manufacturing Firms, 1998-2007'. In: 15th Cambridge International Manufacturing Symposium, 23rd-24th September 2010, Cambridge, UK
Cai, H (2010) 'Foreign Ownership and Firm Performance: Evidence from a Panel Study of EU Firms in China'. In: British Academy of Management BAM 2010, 14th-16th September 2010, Sheffield, UK
Wang, Q., Cai, H. and Wu, N. (2010) 'Nonlinear Characteristics of Phillips Curve: The International Evidence from Panel Data'. In: British Association for Chinese Studies BACS Annual Conference, 8th-9th September 2010, Bristol, UK , p. 39
Cai, H. and Guney, Y. (2010) 'Enhancing Synergistic Multinational Innovation Capability in China: Evidence from EU Firm Panel Study, 1998-2007'. In: 15th Cambridge International Manufacturing Symposium, 23rd-24th September 2010, Cambridge, UK
Luo, Y., Cai, H. and Luo, L. (2010) 'Development Path and Influence Mechanism of the Mobile Communication Industry in China: Theoretical Model and Empirical Analysis'. In: CEA UK/Europe 2010 , 12th-13th July 2010, Oxford, UK
Cai, H (2010) 'Determinants of EU Foreign Direct Investment in China: A Firm-level Panel Study, 1998-2007'. In: Academy of International Business UK and Ireland AIB UKI Annual Meeting, 8th-10th April 2010, Dublin, Ireland
Cai, H (2009) 'Determinants of FDI in China, A firm-level Panel Study, 1989-2007'. In: The 2nd Annual Conference of the International Forum for Contemporary Chinese Studies (IFCCS) Beyond Revolution and Reforms: The People's Republic Looks Forward at 60, 7th-9th September 2009, Nottingham, UK
Cai, H (2009) 'Determinants of EU foreign direct investments in China: a firm level panel study'. In: CEA UK/Europe Annual Conference, 2009, 23rd-24th July 2009, Dublin, Ireland , pp. 66-79
Cai, H (2009) 'The Impact of Ownership Structure on Firm Innovation Performance in China: Evidence from EU Firms'. In: 5th Scottish Doctoral Management Conference 2009, 11th-12th June 2009, St Andrews, Scotland
Cai, H (2008) 'China Investment Relations: Case Study of the Information and Communication Technologies Sector'. In: 4th Annual Doctoral Colloquium 2008, , Durham, UK
Dandis, Ala’ Omar and Wright, Len Tiu and Wallace-Williams, Donna Marie and Mukattash, Ibrahim and Al Haj Eid, Mohammad and Cai, Huifen (Helen) (2021) Enhancing consumers' self-reported loyalty intentions in Islamic Banks: the relationship between service quality and the mediating role of customer satisfaction. Cogent Business & Management , 8 (1). pp. 1-25. ISSN 2331-1975
Paul, Justin and Menzies, Jane and Zutshi, Ambika and Cai, Huifen (Helen) (2020) New and novel business paradigms in and from China and India. European Business review , 32 (5). pp. 758-800. ISSN 0955-534X
Li, Xiaolong and Tian, Lin and Han, Liang and Cai, Huifen (Helen) (2020) Interest rate regulation, earnings transparency and capital structure: evidence from Chinese listed companies, 2003-2015. International Journal of Emerging Markets , 15 (5). pp. 923-947. ISSN 1746-8809
Cai, Huifen (Helen) and Sarpong, David and Tang, Xiaoyun and Zhao, Guiqin (2020) Foreign patents surge and technology spillovers in China (1985-2009): evidence from the patent and trade markets. Technological Forecasting and Social Change , 151 . ISSN 0040-1625
Su, Rui and Cai, Huifen (Helen) (2019) From cultural governance to cultural tourism - Towards an interpretation approach. Tourism Culture & Communication , 19 (4). pp. 291-302. ISSN 1098-304X
“Develop a process of delivering formative feedback to large groups of students”, Enhancing Education Awards (EEAs) 2021/22 Academic Year ( Co-investigator)
"Inspiration from EU Intrgration and Asian Community" scholarship, Eurasia foundation in 2000 (Principle -investigator)
"Inspiration from EU Intrgration and Asian Community" One Asian Foundation 2019 - 2021(Principle -investigator).
"Firm capabilities, Joint Ventures and Host Institutions: Evidence of MNC Subsidiary Innovation in China", funded by Middlesex University, November 2018 - July 2019 (Principle -investigator, as completed).
Multinationals’ Innovation in China: A panel study of EU firms, 1998-2010, funbded by Huddersfield University Business Schoold, UK, 2013-2015 (Principle -investigator, as completed).
The Fundamental Research Funds for the Central Universities and the Research Funds of Renmin University of China (Grant No. 11XNI001), 2012-2016 (Co-investigator)
Industrial upgrading and Innovation Policy, a Cross-national Comparison and Framework in China. The Shanghai Society and Science Planning Project (SSSP, 2011BJB003) Research Grants, China, 2012-2016 (Co-investigator).
Editorial Review Board of Journal of World Business
Editorial Board of International Journal of Multivariate Data Analysis
Special Issue Editorial Board of European Business Review in 2020
Special Issue Editorial Board of European Management Journal in 2021
Vice President Marketing of International Case Study Research Association (ICRA)
A visiting Professor at the School of Economics & Management, Zhejiang SCI-TECH University in China.
A visiting Professor at the Business School, Jia Xin Univrsity in China.