Dr. Shing-Wan Chang joined Middlesex University in 2013. She has a MBA in Finance from National Taiwan University, a Postgraduate Diploma in Social Science Research Methods from Cardiff University, and a PhD in Marketing from Cardiff University.
Loukides, Grigorios and Gwadera, Robert and Chang, Shing-Wan (2020) Overexposure-aware influence maximization. ACM Transactions On Internet Technology , 20 (4). pp. 1-31. ISSN 1533-5399
Chang, Shing-Wan and Mirto, Alessandra (2019) Instagram advertising: The catalyst for impulse purchase? In: 2019 Academy of Marketing Science World Marketing Congress, 09-12 Jul 2019, Edinburgh, Scotland.
Chang, Shing-Wan and Dang, Thi Thao Trang (2019) Exploring how followers respond to micro-influencer endorsement. In: 2019 Academy of Marketing Science World Marketing Congress, 09-12 Jul 2019, Edinburgh, Scotland.
Chang, Shing-Wan and Loukidis, Grigorios and Drago, Keith (2019) An investigation of mobile social networking application users' responses to in-app advertisements. In: Asia Pacific ACR Conference, 10-12 Jan 2019, Ahmedabad, India.
Chang, Shing-Wan and Loukides, Grigorios and Lee, Lai Ping (2018) Examining the influences of service quality and corporate image on students' loyalty of boarding schools in the UK: A study of Chinese students. In: 6th International Conference on Contemporary Marketing Issues (ICCMI 2018), 27- 29 June 2018, Athens, Greece.