Dr. Shing-Wan Chang joined Middlesex University in 2013. She has a MBA in Finance from National Taiwan University, a Postgraduate Diploma in Social Science Research Methods from Cardiff University, and a PhD in Marketing from Cardiff University.
Learning & Teaching Interests
Creativity and Innovation in Digital Marketing
Marketing Theory and Practice
Advertisnig and Sales Promotion
Msc/PhD Dissetation Supervisions
Research Outputs & Interests
I welcome prospective PhD students in the following research areas:
Digitalisation: metaverse, AR, VR, MR, XR, cryptocurrency, Non-Fungible Token (NFT), blockchain, virtual influencer, AI, social commerce, mobile and social media marketing, programmatic advertising, deepfake, recommendation system, etc.