Dr Barbora Cherifi is a Lecturer in Tourism at Middlesex University London. Barbora holds an MA in Tourism Management and PhD from the Centre of Tourism Research at University of Westminster in London and a first degree from Institute of Hospitality Management in Prague. Her research interests are place image and destination image.
Barbora is currently involved in teaching on a number of tourism modules on both undergraduate and postgraduate levels. On undergraduate level, these are The Tourist, Hospitality and Tourism Marketing, Tourism and Society, Researching People and Places. On a postgraduate level, Barbora leads Destination Management module and contributes to Contemporary Issues in Tourism and Hospitality Industry module. Barbora also supervises Dissertations.
Cherifi, B. and Stylidis, D. (2015): Place image vs. destination image: Towards an understanding of their attributes and characteristics, 5th International Colloquium on Place Brand Management (ICPBM), Valle D'Aosta, the 2nd September 2015
Cherifi, B. (2015): Imagining smells of a destination; olfactory images of non-visitors as a basis for sustainable destination marketing, International Conference on Tourism (ICOT), the 24th June 2015, Middlesex University.
Cherifi, B. (2011b): Destination images held by non-visitors and the influence of their permanent place of residence on those images, Advancing the Social Science of Tourism, University of Surrey, the 29 June 2011
Cherifi, B. (2011b): Destination images held by non-visitors and the influence of their permanent place of residence on those images, Advancing the Social Science of Tourism, University of Surrey, 29 June 2011
Cherifi, B. (2011a): Capturing destination images of non-visitors: Czech images of London, Athens Tourism Symposium, 2-3 February 2011
Cherifi, B. (2010): The influence of place of residence of potential tourists on destination images and their formation: A case study of Czech images of destination London, ATLAS Doctoral Colloquium, 2 November 2010
Cherifi, B. (2009): Destination images of potential tourists: Sampling Framework, PhD Conference, University of Nottingham, 2 July 2009.
Stylidis, Dimitrios and Cherifi, Barbora and Melewar, T. C. (2021) Exploring Czechs' and Greeks' mental associations of London: a tourist destination or a place to live in? Journal of Destination Marketing and Management , 19 . pp. 1-10. ISSN 2212-571X
Cherifi, Barbora and Smith, Andrew and Maitland, Robert and Stevenson, Nancy (2018) Beyond image: imagined experiences of a destination. International Journal of Tourism Research , 20 (6). pp. 748-755. ISSN 1099-2340
Stylidis, Dimitrios and Cherifi, Barbora (2018) Characteristics of destination image: visitors and non-visitors' images of London. Tourism Review , 73 (1). pp. 55-67. ISSN 1660-5373
Cherifi, Barbora and Smith, Andrew and Maitland, Robert and Stevenson, Nancy (2014) Destination images of non-visitors. Annals of Tourism Research , 49 . pp. 190-202. ISSN 0160-7383