Prof. Charles Dennis is Professor of Consumer Behaviour at The Business School, Middlesex University (UK); and Associate Editor in the Marketing section of Journal of Business Research. His main teaching and research area is (e-)retail and consumer behaviour – the vital final link of the Marketing process. Charles qualified as a Chartered Marketer, elected a Fellow of the Chartered Institute of Marketing for helping to modernise the teaching of the discipline. He was awarded the Vice Chancellor’s Award for Teaching Excellence for improving the interactive student learning experience at Brunel University. He has published in journals such as Journal of International Marketing, Journal of Business Research; Computers in Human Behavior; Psychology & Marketing; Information Technology & People; International Journal of Electronic Commerce; and European Journal of Marketing. Books include Smart Retailing: Technologies and Strategies, (Palgrave, research monograph, joint-authored with Dr Eleonora Pantano); Internet Retailing and Future Perspectives 1st & 2nd editions (Routledge, research monograph combined textbook, joint-authored inter alia with Dr Eleonora Pantano; Marketing the e-Business 1st & 2nd editions (joint-authored with Dr Lisa Harris); and research monograph Objects of Desire: Consumer Behaviour in Shopping Centre Choice (Palgrave). His research into shopping styles has received extensive coverage in the popular media including TV appearances with Sir Trevor McDonald OBE and Adrian Edmondson. Pure research into why people buy has led to applied research projects on business and public funded research, making contributions to knowledge and impact of commercial value to the real world of business and the community, including for example, a new environmental psychology conceptual framework for shopper responses to retail atmospherics – the ‘SEER’ model. Current research focuses on (e-)consumer behaviour, especially in relation to consumer wellbeing and responses to technological advances.
(e-)Retail marketing, (e-)Consumer Behaviour.
(e-)Shopping, (e-)Consumer Behaviour, Consumer Wellbeing, Place Branding, Place Marketing, Shopping Centres/Malls.
Jerez-Jerez, Maria and Melewar, T. C. and Foroudi, Pantea (2021) Employees occupational identity. In: Building corporate identity, image and reputation in digital era. Melewar, T. C. and Dennis, Charles and Foroudi, Pantea , eds. Routlege. ISBN 9780367531232 (Accepted/In press)
Alqayed, Yousef and Foroudi, Pantea and Dennis, Charles and Foroudi, Mohammad and Kaouther, Kooli (2020) Evaluating the impact of online peer to peer value co-creation in online Hospitality sector. European Journal of International Management . ISSN 1751-6757 (Accepted/In press)
Francioni, Barbara and Curina, Ilaria and Dennis, Charles and Papagiannidis, Savvas and Alamanos, Eleftherios and Bourlakis, Michael and Hegner, Sabrina M (2020) Does trust play a role when it comes to donations? A comparison of Italian and US higher education institutions. Higher Education . pp. 1-21. ISSN 0018-1560 (Published online first)
Foroudi, Pantea and Hafeez, Khalid and Izadi, Javad (2020) Managing marketing competencies: a framework for understanding antecedents of marketing capability and its relation to companyu2019s core competencies. In: Building corporate identity, image and reputation in digital era. Melewar, T. C. and Dennis, Charles and Foroudi, Pantea , eds. Routledge. (Accepted/In press)
Ahmadi Lari, Helnaz and Foroudi, Pantea and Imani, Saheb (2020) Behavioral intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark. In: Building corporate identity, image and reputation in digital era. Melewar, T. C. and Dennis, Charles and Foroudi, Pantea , eds. Routledge. (Accepted/In press)
