Dr Pantea Foroudi (PhD, MSc, MA, BA) is Programme Leader (MA, e-Marketing and Social Media) and Lecturer in Marketing and Branding at The Middlesex Business School. Prior to joining Middlesex in August 2015, she was Senior Lecturer in Business Management and Undergraduate Course Director at The Claude Littner Business School, University of West London. She also has held academic positions at London International College of Business and Technology (LIBT), Brunel University London and lecturer at Azad University and Al-Zahra University, Tehran, IRAN. In addition, Pantea has several years of experience of working in marketing, design, advertising and market research firms and has conducted research projects in UK, Dubai and Iran.
Education:
Past Experience:
Pantea is currently teaching Social Media and e-Marketing to postgraduate students and international Marketing to undergraduate students. In the past she has taught Public Relations, Corporate Marketing Strategy, Marketing Research, Marketing Principles, Foundation of Marketing, Marketing Planning, Business Management, Enterprise and Business Development, Managing Small Medium Enterprise, and Corporate Advertising and Media. She received Special Recognition Award.
Pantea's major research interest is in Marketing, Branding, Communications, Visual Identity/Design, and Social Media and e-Marketing from a Multi-Disciplinary approach. She supervises PhD students in field of Marketing, Branding, Design, and Corporate Identity.
She has published in the Journal of Business research, European Journal of Marketing, and Qualitative Market Research. Pantea is Ad-HOC reviewer in various Journals such as Journal of Business research, European Journal of Marketing, Qualitative Market Research, and Industrial Marketing Research. She is the first translator of Photoshop III Book to Farsi in 1997 and published Persian Hairpins Book in 2001 in Persian language.
Publications:
Books:
Journal Article:
Jerez-Jerez, Maria and Melewar, T. C. and Foroudi, Pantea (2021) Employees occupational identity. In: Building corporate identity, image and reputation in digital era. Melewar, T. C. and Dennis, Charles and Foroudi, Pantea , eds. Routlege. ISBN 9780367531232 (Accepted/In press)
Nazarian, Alireza and Atkinson, Peter and Foroudi, Pantea and Edirisinghe, Dilini (2021) Factors affecting organizational effectiveness in independent hotels u2013 the case of Iran. Journal of Hospitality and Tourism Management , 46 . pp. 293-303. ISSN 1447-6770
Cuomo, Maria Teresa and Tortora, Debora and Foroudi, Pantea and Giordano, Alex and Festa, Giuseppe and Metallo, Gerardino (2021) Digital transformation and tourist experience co-design: big social data for planning cultural tourism. Technological Forecasting and Social Change , 162 . pp. 1-9. ISSN 0040-1625
Jerez-Jerez, Maria (2021) Multicultural identity: developing comprehensive understanding of multicultural identity, its aspects and influence on business adaptability and sustainable brand. In: Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. Foroudi, Pantea and Palazzo, Maria , eds. Routledge, London. ISBN 9780367428815 (Accepted/In press)
Fakhreddin, Farbod and Foroudi, Pantea and Rasouli Ghahroudi, Mehdi (2020) The bidirectional complementarity between market orientation and launch proficiency affecting new product performance. Journal of Product and Brand Management . ISSN 1061-0421 (Accepted/In press)
