Senior Lecturer, Product Design and Engineering, Department of Design, Engineering and Mathematics. Programme Leader for the BA/BEng/MEng Product Design Engineering suite of Programmes.
Associate Director of redLoop: the MDX design and innovation centre.
redLoop: designing cool stuff, with nice people, in a great place.
redLoop is run by Dr Andy Bardill and Dr Kate Herd. We are a research-led innovation and design collaboration centre run by the Faculty of Science and Technology at Middlesex University. redLoop is driven by collaborative innovation. We work with research teams and form project groups to develop and deliver projects that increase the potential and impact of the Univeersity's work for internal and external partners, networks and clients.
We provide opportunities for students to gain experience in a unique working environment, with leading-edge design and innovation practice, delivered with the insight of educators. We develop professional competence and employability potential through projects, placements and internships.
You can find out more about our work at www.redloop.mdx.ac.uk
Programme Leader for BA, BEng, MEng Product Design Engineering suite of programmes
PhD: 'The Development of Conceptual Models for Designing for Co-Design in Mass Customisation'
This research investigates the customer co-design experience, developing models and tools to inform the emergent task of designing for customer co-design. It uses 'design probes' as part of a mixed-method approach to explore the entirety of the customer co-design experience from co-design to receipt of the product and beyond, bringing together empathic research methods and theories from the field of product design.
Keywords: Mass Customisation, User Centred Design, Empathic Design, Design Probes, Co-Design.
Research interests in customer experience, customer journey mapping, design research techniques, mass customisation, design for subjective wellbeing.