Dr. Zhongqi Jin holds a PHD in New Product Development from the University of Bath, UK.
Dr. Zhongqi Jin has been involved in teaching and research on innovation and marketing. He has taught both postgraduate and undergraduate students in marketing, marketing research, new product development and innovation management. He has recently completed a twelve country collaborative research project regarding global branding and consumer behavior including consumers from Brazil, China, Egypt, France, India, Malaysia, Mauritius, South Africa, UK, USA, and Turkey.Dr. Zhongqi Jin supervises PhD students and he has been an external examiner for a number of UK universities.
Academic Journal Publications
Jin, Z., Navare, J., Lynch, R. (2019) The Relationship between Innovation Culture and Innovation Outcomes: Exploring the Effects of Sustainability Orientation and Firm Size, R&D Management, 49 (4), 607-623.
Ali, I., Ali, M. and Grigore, G. and Molesworth, M. and Jin, Z. (2019) The moderating role of corporate reputation and employee-company identification on the work-related outcomes of job insecurity resulting from workforce localization policies. Journal of Business Research . (Published online first)
I Abosag, ZB Ramadan, T Baker, Z Jin (2019) Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites. Journal of Business Research, (Published online first).
Ageeva, E., Melewar, T. C., Foroudi, P. Dennis, C., Jin, Z. (2018) Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA. Journal of Business Research . 89, 287-304.
Foroudi, Pantea and Jin, Zhongqi and Gupta, Suraksha and Foroudi, Mohammad M. (2018) Perceptional components of brand equity: Configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research, 89, 462-474.
Cao, L. and Navare, J. and Jin, Z. (2017) Business model innovation: how international retailers rebuild their core business logic in a new host country. International Business Review, 27(3), 543-562.
Ali, R., Wu, K., Melewar, T. C., Jin, Z. (2017) Perceived risks and customer based corporate reputation. International Study of Management and Organization. 47 (3), 220-239. Osabutey, E., Jin, Z. (2016) Factors Influencing Technology and Knowledge Transfer: Configurational Recipes for Sub-Saharan Africa, Journal of Business Research (3*). (Forthcoming). An earlier version of the paper received a best paper award from the Global Innovation and Knowledge Academy Annual Conference, March 2016, Valencia, Spain.
Cheng, L., Cai, H., Jin, Z. (2016) The effect of parental opportunism IJV’s autonomy and tacit knowledge on IJV instability: a comparison of multi-variate regression and fuzzy-set qualitative comparative analysis, Journal of Business Research (3*). (Forthcoming).
Lynch, R., Jin, Z. (2016) Exploring the institutional perspective on international business expansion: Towards a more detailed conceptual framework, Journal of Innovation and Knowledge (new journal, invited paper). In production process. Available online
Foroudi, P., Jin, Z., Gupta, S., Melewar, T., Foroudi, M. (2016) Influence of innovation capability and customer experience on reputation and loyalty, Journal of Business Research (3*), (Forthcoming).
Ali, R., Wu, K., Melewar, T. C., Jin, Z. (2016) Perceived risks and customer based corporate reputation. International Study of Management and Organization (2*) (Forthcoming)
Lynch, R., Jin, Z. (2016) Knowledge and innovation in emerging market multinationals: The expansion paradox. Journal of Business Research, 69, 1593-1597.
Ali, R., Lynch, R., Melewar, T. C., Jin, Z. (2015) The Antecedents and Consequences of Corporate Reputation: A Meta-Analysis. Journal of Business Research, 68(5),1105-1117. (3*)
Jin, Z., Lynch, R., Attia, S., Chansarkar, B., Gulsoy, T., Lapoule, P., Liu, X., Newburry, W., Nooraini, M., Parente, R., Purani, K., Ungerer, M. (2015) Home and foreign product country images and purchasing intentions in developed and developing countries: an eleven country study. International Business Review, 67(3), 295-302. (3*)
Zhu, Y., Lynch, R., & Jin, Z. (2011) Playing the game of catching-up: global strategy building in a Chinese company, Asia Pacific Business Review, 17(4), 511-533. (2*)
Jin , Z and Navare J (2010) Exploring the relationship between Risk Management and Adoptive Innovation: A Case study Approach, World Journal of Entrepreneurship, Management and Sustainable Development, 6(1/2), 29-38.
Jin, Z., Li, Z. (2007) Firm ownership and the determinants of success and failure in new product development: an empirical study of manufacturing firms in the Guangdong Province of China, International Journal of Innovation Management, 11(4), 539-564. (2*)
Jin, Z, Chansarkar, B., Kondap, N. (2006) Brand Origin in an Emerging Market: Perceptions of Indian Consumers, The Asia Pacific Journal of Marketing and Logistics, 18(4), 283-302.
Jin, Z., Hewitt-Dundas, N., Thompson, N. (2004) Innovativeness and performance: evidence from manufacturing sectors, Journal of Strategic Marketing, 12(4), 255-266. (2*)
Jin, Z. (2001) The nature of NPD and role flexibility of R&D/Marketing in a fast growing high-tech setting. R&D Management, 31(3), 275-285. (3*)
Jin, Z. (2000) Learning experience from students of Middlesex University Business School: Why do they enjoy some modules/lectures and dislike others?, The International Journal of Management Education, 1(1), 22-36. An earlier version of the paper was presented to BAM2000 the management teaching and learning track and won the best paper prize. (1*)
Jin, Z. (2000) How product newness influences ‘learning and probing’ and the linearity of its development process?, Creativity and Innovation Management, 9(1), 21-45. (1*)
Jin, Z., Birks, D., Targett D. (1997) The contexts and process of new product development: A typology, The International Journal of Innovation Management, 1(3), 275-298. (2*)
Refereed Conference Papers
Best paper prize 2009.9.14; The Best Paper for Teaching and Learning and Education - Award Body: British Academy of Management and Learning and Teaching Support Network.
Osabutey, Ellis L. C. and Papanastassiou, Marina and Jin, Zhongqi and Navare, Jyoti and Agyapong, Ahmed (2023) Revisiting FSAs and CSAs in Sub-Saharan Africa: Evidence from Ghanaian firms. International Business Review . ISSN 0969-5931 (Published online first)
Zha, Dongmei and Foroudi, Pantea and Melewar, T. C. and Jin, Zhongqi (2022) Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences. Qualitative Market Research: An International Journal , 25 (2). pp. 205-232. ISSN 1352-2752
AL Kayid, Wejdan and Jin, Zhongqi and Priporas, Constantinos Vasilios and Ramakrishnan, Sumeetra (2022) Defining family business efficacy: an exploratory study. Journal of Business Research , 141 . pp. 713-725. ISSN 0148-2963
Zha, Dongmei and Foroudi, Pantea and Jin, Zhongqi and Melewar, T. C. (2022) Making sense of sensory brand experience: constructing an integrative framework for future research. International Journal of Management Reviews , 24 (1). pp. 130-167. ISSN 1460-8545
Zha, Dongmei and Marvi, Reza and Foroudi, Pantea and Dennis, Charles and Ueno, Akiko and Jin, Zhongqi and Melewar, T. C. (2021) An assessment of customer experience concept: looking back to move forward. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C. and Dennis, Charles and Foroudi, Pantea , eds. Routledge Studies in Marketing . Routledge, London, pp. 289-306. ISBN 9780367531232