PhD; MSc; BCom (Econ); PGDip (CIM); PGHECert; Dip (Agric.); Cert (MRS).
Module Leader (UG): Marketing Research & Insights
Module Leader (PG): Strategic Marketing Communications; Strategic Brand Management
Manyiwa, S. and Crawford, I. (2002). Determining Linkages between Consumers Choices in a Social Context and the Consumer's Values: A Means-End Approach.Journal of Consumer Behaviour, An International Review. Henry Stewart Publications.Vol.2 , No.1, 54-70
Manyiwa, S. and Brennan, R. ( 2012). Fear Appeals in Anti-Smoking Advertising: How Important is Self-Efficacy? Journal of Marketing Management Vol. 28, Nos. 11–12, October 2012, 1419–1437 .
Manyiwa, S. and Brennan, R (2016). Impact of Materialism on Consumers’ Ethical Evaluation and Acceptance of Product Placement in Movies. Social Business, an interdisciplinary journal, 6 (1). pp. 65-82. ISSN 2044-4087.
Manyiwa, S., Priporas, C., and Wang, X.L. (2018). Influence of perceived city brand image on emotional attachment to the city. Journal of Place Management and Development, 11(1) 60-77. ISSN 1753-8335.
Manyiwa, S. (2020). Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory. Journal of Promotion Management. 6:1, 144-161, DOI:10.1080/10496491.2019.1685620.
Manyiwa, S. & Jin, Z. (2020). Gender effects on consumers’ attitudes towards comedic violence in advertisements. Journal of Promotion Management. 26(5), doi.org/10.1080/10496491.2020.1729314.
Manyiwa, S. (2010). Impact of persuasive selling of credit on compulsive consumers in consumer culture. Consumer Culture Conference, Olomouc, Czech Republic,
Manyiwa, S. and Otahalova, M. (2009). The effectiveness of fear appeals in the British anti-smoking campaign. Academy of Marketing Conference, Leeds.
Manyiwa, S. (2006). An Investigation of the Links between Persuasive Adverts: Compulsive Behaviour and the Personal Debt in the UK. Ljubljana, Slovenia CMC Conference Paper
Manyiwa, S. (2005). Attitudes towards Fear Appeals in Anti- Smoking Adverts: A Comparative Study Across Gender and Age Groups- Nicosia, Cyprus Conference Paper
Manyiwa, S. (2014 BAM conference). Relative influence of actual and ideal self on emotional brand attachment: Role of self-user imagery congruence. Conference of the British Academy of Management – BAM, Belfast, September, 2014)
Manyiwa, S. (2016). The impact of dance in advertisements on emotional brand attachment: Self-congruence and visual metaphorical theories. Conference of Global Innovation and Knowledge Academy, Valencia, Spain, March, 2016.
Manyiwa, S. (2006), Threshold Concepts in Teaching and Learning Undergraduate Marketing Research. Middlesex University, London. Discussion Paper Number 40, November 2006.
Manyiwa, S. (2004), Controversies in Values Research: Methodogical Implications. Middlesex University, London. Internal Publications Number 27, December 2004.
Manyiwa, S., and Jin, Z (in progress). Effects of sex differences on responses to comedic violence. Journal of Promotion Management.
Shona, English
Manyiwa, Simon and Jin, Zhongqi (2020) Gender effects on consumers' attitudes toward comedic violence in advertisements. Journal of Promotion Management , 26 (5). pp. 654-673. ISSN 1049-6491
Manyiwa, Simon (2020) Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory. Journal of Promotion Management , 26 (1). pp. 144-161. ISSN 1049-6491
Manyiwa, Simon and Priporas, Constantinos-Vasilios and Wang, Xuan Lorna (2018) Influence of perceived city brand image on emotional attachment to the city. Journal of Place Management and Development , 11 (1). pp. 60-77. ISSN 1753-8335
Manyiwa, Simon and Brennan, Ross (2016) Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies. Social Business, an interdisciplinary journal , 6 (1). pp. 65-82. ISSN 2044-4087
Manyiwa, Simon and Brennan, Ross (2012) Fear appeals in anti-smoking advertising: how important is self-efficacy? Journal of Marketing Management , 28 (11-12). pp. 1419-1437. ISSN 0267-257X
