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      Prof TC Melewar

      ROLE: Professor of Marketing & Strategy
      SCHOOL: Business School
      DEPARTMENT: Marketing Enterprise & Tourism
      TELEPHONE: +44 (0)20 8411 6601
      EMAIL: T.C.Melewar@mdx.ac.uk
      1. Biography &
        Qualifications
      2. Learning &
        Teaching Interests
      3. Research Outputs &
        Interests
      4. Funded Research &
        Knowledge Exchange Projects
      5. Engagement &
        Impact

      • Biography &
        Qualifications

        T C Melewar is Professor of Marketing and Strategy and the Head of Department (Marketing, Branding and Tourism) at the Business School, Middlesex University London, UK.

        TC’s research and publications are in the areas of branding, corporate identity and international marketing. Prior to joining Middlesex University, TC was a Professor at Brunel University and Zurich University of Applied Sciences (ZHAW) in Switzerland. He also has held academic positions at the University of Warwick (Warwick Business School) and De Montfort University in the UK and MARA Institute of Technology, Malaysia.

        Professor TC co-authored eleven books on consumer behaviour, corporate branding, strategic marketing, place branding, strategic brand management and international marketing. His research has been published in top-tier international journals including Business Ethics Quarterly; Journal of World Business, Journal of International Business Studies, International Marketing Review, Journal of Business Research, European Journal of Marketing, International Journal of Management Reviews, Industrial Marketing Management, Technological Forecasting and Social Change among others. He has contributed chapters in edited books, published case studies and teaching notes. His research outputs have appeared in the media and press. He has also conducted executive courses for international companies including Sony, British Steel, Nestle, Safeway.

        Professor TC has been involved as guest editors for journals including Business Ethics Quarterly, Journal of World Business, Journal of Business Research, International Marketing Review, European Journal of Marketing, Journal of Brand Management, Management Decision, Qualitative Market Research: An International Journal among others.

        TC is the Founder and Chair of the following colloquia; Corporate Branding, Identity, Image and Reputation (COBIIR); Place Branding; Design, Branding and Marketing (ICDBM). TC was the former Editor-in-Chief of the Journal of Brand Management and is now the Editor Emeritus.  He is currently on the Senior Advisory Board of the Journal of Product and Brand Management.

        TC has also been invited to deliver keynote speeches at various international conferences in the UK, Italy, Malaysia, Denmark, Germany, Switzerland, Romania, Turkey.

        TC was awarded the Honorary Fellow and Life Member of the Academy of Marketing (HFAM) in 2016 and the Honorary Fellowship from the Faculty of Marketing, Bucharest University of Economic Studies, Romania in 2017.

        Professor TC supervises doctoral candidates whose interests are closely aligned with his research. He has supervised 26 PhD students through to completion.

        Education

        • PhD in Marketing – Loughborough University, UK
        • MBA (Marketing Major) – Cleveland State University, Ohio, USA
        • BSc Business (Marketing Major) – Indiana University, Bloomington, Indiana, USA

        Past experience

        • Head of Marketing – Brunel Business School, 2006-2010
        • Director of Centre for Research in Marketing (CREAM), Brunel Business School, 2006-2010
        • Course Director MSc Applied Corporate Brand Management, Brunel Business School, 2011-2013
        • Course Director BSc International Business, Warwick Business School, 2003-2005

        Languages Spoken

        Malay, English

      • Learning &
        Teaching Interests

        TC teaches corporate branding, strategic marketing management and international marketing on a range of undergraduate, MBA, and executive courses.

        He was a Visiting Professor at Groupe ESC Grenoble, France and Humboldt University, Berlin, Germany, University of Lincoln, UK and University of Malaya, Malaysia. He has taught MBA and MIB programmes in countries such as Germany, Sweden, France, Russia, Georgia, Moldova, Indonesia.

      • Research Outputs &
        Interests

        Publications

        Journal Articles

        1. “Global Corporate Visual Identity System: Standardisation, Control and Benefits”, International Marketing Review, Special Issue on International Marketing Communications, Vol. 15, No. 4, pp. 291-308, 1998, ISSN 0265-1335 (with John Saunders).
        1. “International Corporate Visual Identity: Standardisation or Localisation”, Journal of International Business Studies, Vol. 30, No. 3 (Third Quarter), pp. 583-598, 1999, ISSN 0047-2506 (with John Saunders).
        1. “Global Corporate Visual Identity Systems: Using an Extended Marketing Mix”, European Journal of Marketing, Vol. 34, No. 5/6, pp. 538-550, 2000, ISSN 0309-0566 (with John Saunders).
        1. “The Saliency of Olins Visual Identity Structure in Relation to UK Companies Operating in Malaysia”, Corporate Reputation Review, 3, No. 3, pp. 194-200, 2000, ISSN 1363-3589 (with John Saunders and John Balmer).
        1. “International Advertising Strategies of MNEs in the Middle East”, International Journal of Advertising, 19, No. 4, pp. 529-548, 2000, ISSN 0265-0487 (with Sarah Turnbull and George Balabanis).
        1. “Discovering Relational Bonds in Channel Relationships: A Case Study of Malaysia,” Journal of Global Marketing, Vol. 14, No. 3, pp. 49-76, 2000, ISSN 0891-1762 (with Rosmimah Mohd Roslin).
        1. “The Role of Corporate Identity in Merger and Acquisition Activity”, Journal of General Management, Vol. 26, No. 2, pp. 17-31, 2000, ISSN 0306-3070 (with John Harrold).
        1. “Cause, Effect and Benefits of a Standardised Corporate Visual Identity System of UK Companies Operating in Malaysia”, European Journal of Marketing, Special Issue on Corporate Marketing, Vol. 35, No. 3/4, 414-427, 2001, ISSN 0309-0566 (with John Saunders and John Balmer).
        1. “Measuring Visual Identity: A Multi-Construct Study”, Corporate Communications – An International Journal, Vol. 6, No. 1, pp. 36-41, 2001, ISSN 1356-3289.
        1. “Supplier-Retailer Relationships in Grocery Distribution in Malaysia: Indications of Dominance, Conflict and Co-operation”, Journal of Asia Pacific Business, Vol. 3, No. 2, pp. 5-36, 2001, ISSN 1059-9231 (with Rosmimah Mohd Roslin).
        1. “The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies”, Journal of International Business Studies, Vol. 32, No. 1, pp. 157-175, 2001, ISSN 0047-2506 (with George Balabanis, Adamantios Diamantopoulos and Rene Mueller).
        1. “Corporate Visual Identity Strategies: An Empirical Study of UK MNCs with Subsidiary in Malaysia”, Global Focus: An International Journal of Business, Economics and Social Policy, Vol. 13, No. 2, pp.157-171, 2001 (with Maureen Meadows and John Saunders).
        1. “The Dynamics of Corporate Identity: A Review of a Process Model”, Journal of Communication Management, Vol. 5, No. 4, pp. 327-340, 2001, ISSN 1363-254X (with Adrian Wooldridge).
        1. “The Complexities of Communicating Customers in Emerging Markets”, Journal of Communication Management, Vol. 6, No. 1, pp. 9-23, 2001, ISSN 1363-254X (with Richard Fletcher).
        1. “Corporate Identity in the Service Sector: A Case Study”, Public Relations Quarterly, 46, No. 2, pp. 20-26, 2001 (with Tim Storrie).
        1. “Business-to-Business Marketing: An Internet and International Perspective”, The Marketing Review, Vol. 2, No. 2, pp. 169-185, 2001, ISSN 1469-347X (with Carol Hunt and Susan Bridgewater).
        1. “The Relationship between Consumer Ethnocentrism and Human Values”, Journal of Global Marketing, Vol. 15, No. 3/4, pp. 7-37, 2002, ISSN 0891-1762 (with George Balabanis and Rene Mueller).
        1. “Industry in Transition: Corporate Identity on Hold?” International Journal of Bank Marketing, Vol. 20, No. 2/3, pp. 57-66, 2002, ISSN 0265-2323 (with Narinder Bains).
        1. “The Impact of Information Technology on Global Marketing Strategies”, Journal of General Management, Vol. 27, No. 4, pp. 15-26, 2002, ISSN 0306-3070 (with Caroline Stead).
        1. “Defining the Corporate Identity Construct”, Corporate Reputation Review, Vol. 5, No. 1, pp. 76 - 90, 2002, ISSN 1363-3589 (with Elizabeth Jenkins).
        1. “Leveraging Corporate Identity in the Digital Age”, Marketing Intelligence and Planning, Vol. 20, No. 2, pp. 96-103, 2002, ISSN 0263-4503 (with Abhijit Navalekar).
        1. “The Human Values Lenses of Country of Origin Images”, International Marketing Review, Vol. 19, No. 6, pp. 582-610, 2002, ISBN 0265-1335 (with George Balabanis and Rene Mueller).
        1. “Can Swiss Multinational Corporations be Considered as Truly Global Firms: A Brief Insight”, European Business Journal, Vol. 15, No. 1, pp. 24-34, 2002, ISSN 0955-808X (with Luc Osborne).
        1. “Is the French Model of Capitalism Becoming More Like the Anglo-Saxon Model”, Journal of General Management, Vol. 28, No. 4, pp. 47-63, 2003, ISSN 0306-3070 (with Andrea Mott).
        1. “The Importance of Impulse Purchasing Behaviour in the International Airport Retail Environment”, Journal of Consumer Behaviour, Vol. 3, No. 1, pp.85-98, 2003, ISSN 1472-0817 (with Gerry Crawford).
        1. “The Internet Revolution: Some Global Marketing Implications”, Marketing Intelligence and Planning, Vol. 21, No. 6, pp.363-369, 2003, ISSN 0263-4503 (with Nichola Smith).
        1. “Determinants of the Corporate Identity Construct: A Review of Literature”, Journal of Marketing Communications, Vol. 9, No. 4, pp.195-220, 2003, ISSN 1352-7266.
        1. “Global Corporate Brand Building: Guidelines and Case Studies?” Journal of Brand Management, 11, No. 2, pp.157-170, 2003, ISSN 1350-231X (with Christopher Walker).
        1. “Linking Practices Reflective of “Asian Values” and Relationship Marketing in the Grocery Distribution Channels in Malaysia,” International Journal of Retail and Distribution Management Incorporating Retail Insights, Vol. 32, No. 1, pp.33- 44, 2004, ISSN 0959-0552 (with Rosmimah Mohd Roslin).
        1. “The Influence of Culture on Brands Building in the Chinese Market: A Brief Insight”, Journal of Brand Management, Vol. 11, No. 6, pp. 449-462, 2004, ISSN 1350-231X (with Maureen Meadows, Richard Rickards and Wenqiang Zheng).
        1. “International Advertising Strategy: A Review, Reassessment and Recommendation”, Management Decisions, Vol. 42, No. 7, pp. 863- 881, 2004, ISSN 0025-1747 (with Claes Vemmervik).
        1. “The Importance of Brand Power: A Review of the European Car Market”, European Business Journal, Vol. 16, No. 4, pp. 167-177, 2004, ISSN 0955 -808X (with Lydia Sambrook).
        1. “Corporate Reputation and Crisis Management: The Threat and Manageability of Anti-Corporatism”, Corporate Reputation Review, 7, No. 4, pp. 377-387, 2005, ISSN 1363-3589 (with Laura Tucker).
        1. “Corporate Identity in the Higher Education Sector: A Case Study,” Corporate Communications: An International Journal, 10, No. 1, pp. 41-27, 2005, ISBN 1357-3289 (with Sibel Akel).
        1. “Corporate Visual Identity: The Rebranding of France Telecom”, Journal of Brand Management, Special Issue on Global Branding, Vol. 12, No. 5, pp. 379-394, 2005, ISSN 1350-231X (with Gareth Hussey and Nopporn Srivoravilai).
        1. “Corporate Identity: Concept, Components and Contribution”, Journal of General Management, 31, No. 1, pp. 59-82, 2005, ISSN 0306-3070 (with Elif Karaosmanoglu and Douglas Patterson).
        1. “A Relationship Marketing Perspective in Electronic Banking: Evidence from Greece”, Journal of Euro Marketing, 15, No. 1, pp.47-74, 2005, ISSN 1049-6483 (Evmorfia Argyriou and Maureen Meadows).
        1. “The Role of Communication and Visual Identity in Modern Organisations”, Corporate Communications: An International Journal, 11, No. 2, pp. 138-147, 2006, ISSN 1356-3289 (with Kara Bassett and Claudia Simones).
        1. “Seven Dimensions of Corporate Identity: A Categorisation from the Practitioners’ Perspectives”, European Journal of Marketing, Vol. 40, No. 7/8, pp. 846-869, 2006, ISSN 0309-0566 (with Elif Karaosmanoglu).
        1. “Impact of Brand Websites on Brand Equity: A Review of Literature, Theoretical Framework and Research Agenda”, International Journal of Market Research, Vol. 48, No. 5, pp. 575-600, 2006, ISSN 1470-7853 (with Evmorfia Argyriou and Phillip Kitchen).
        1. “Danone Branding Strategy in China”, Journal of Brand Management, Vol. 13, No. 6, pp. 407- 417, 2006, ISSN 1350-231X (with Edgar Badal and Joseann Small).
        1. “The Demise of Independent Wine Production in France: A Marketing Challenge?” International Journal of Wine Marketing, 18, No. 3, pp. 183-203, 2006, ISSN 0954-7541 (with Warren Pike).
        1. “Corporate Communications, Identity and Image: A Research Agenda”, Journal of Brand Management, 14, No. 1/2, pp. 196-206, 2006, ISSN 1350-231X (with Elif Karaosmanoglu).
        1. “In-Group and Out-Group Orientations and Their Relation to Formation of Country-of-Origin Image Stereotypes”, International Journal of Business and Globalization, Vol. 1, No. 3, pp. 328-344, 2007, ISSN 1753-3627 (with George Balabanis and Rene Mueller).
        1. “Geiz-ist-Geil Consumer Behaviour: A Three-Company Study”, Management Decision, Vol. 45, No. 6, pp. 1023-1037, 2007, ISSN 0025-1747 (with Kieran Bridges).
        1. “EU Enlargement: A Case Study of Branding Standardisation”, Euromed Journal of Business, 3, No. 2, pp. 179-201, 2008, ISSN 1450-2194 (with David Hayday, Geraldine Cohen and Suraksha Gupta).
        1. “The Impact of the Current Expansion of the European Union on International Marketing Strategies on Norwegian Multinational Farmed Salmon Producers: A Case Study”, Marketing Intelligence and Planning, Vol. 26, No. 4/5, pp. 405-415, 2008, ISSN 0263-4503 (with Helene Mui, Joseann Small and Suraksha Gupta).
        1. “Do You Know Y? Mobile Internet and Thumb Generation”, International Journal of Technology Marketing, 3, No. 2, pp. 137-152, 2008, ISSN 1741-878X (with Lynn Lim and Mei Wen Chou).
        1. “International Corporate Branding: A Communication and Corporate Image Case Study”, World Journal of Business and Management, Vol. 2, No.1, pp. 1819- 8589, 2008, ISSN 2377-4622 (with Calum Mackay, Joseann Small, Evmorfia Argyriou and Lynn Lim).
        1. “The Expanding Role of Intangible Assets of the Brand”, Management Decision, 46, No. 6, pp. 948-960, 2008, ISSN 0025-1747 (with Suraksha Gupta and Susan Grant).
        1. “The Effect of Evaluation Criteria on Design Attributes and Brand Equity in The Product Evaluation Process”, Journal of Brand Management, Vol. 16, No. 3, pp. 195-212, 2008, ISSN 1350-231X (with Kwang Jin Na, Ray Holland, John Shackleton and Yun Yong Hwang).
        1. “Hypermarket and the Small Retailers in Malaysia: Exploring Retailers Competitive Abilities”, Vol. 9, No. 4, pp. 329-343, 2008, ISSN 1059-9231, Journal of Asia Pacific Business (with Rosminah Mohd Roslin).
        1. “MNEs Executive Insights into International Advertising Programme Standardisation”, Journal of Marketing Communications, 15, No. 5, pp. 45-366, 2009, ISSN 0265-0487 (David Pickton, Suraksha Gupta and Tunga Chigovanyika).
        1. “Transfer of Brand Knowledge in Business-to-Business Markets by Brand When Personified as a Human: A Qualitative Study”, Journal of Business and Industrial Marketing, Vol. 25, No. 5, 395-403, 2010, ISSN 0885-8624 (with Suraksha Gupta and Michael Bourlakis).
        1. “Adding New Dimensions to Corporate Identity Management and Corporate Communications: Exploring the Sensory Perspective”, The Marketing Review, Vol. 9, No. 2, 155-170, 2009, ISBN 1469-347X (with Roland Bartholme).
        1. “Nation Branding and Integrated Marketing Communications- An ASEAN Perspective”, International Marketing Review, 27, No. 4, pp. 388-403, 2010, ISSN 0625-1335 (with Keith Dinnie, Kai-Uwe Seidenfuss and Ghazali Musa).
        1. “Clinical Trials: A Branding Opportunity”, Global Journal of Management and Business Research, Vol. 10, No. 1, pp. 97-103, 2010, ISSN 2249-4588 (with Troels Sorensen and Lynn Lim).
        1. “Understanding and Interpreting the Relationship between Human and Corporate Identity: An Empirical Study”, Global Business and Management Research: An International Journal, 2, No. 4, pp. 366 -385, 2010, ISSN 1947-4667 (with Klement Podnar).
        1. “A Relational Insight of Brand Personification in Business-to-Business Markets”, Journal of General Management, 35, No. 4, pp. 65 -76, 2010, ISSN 0306-3070 (with Suraksha Gupta and Michael Bourlakis).
        1. “Value Marketing Through Corporate Reputation: An Empirical Investigation of Thai Hospitals”, Journal of Marketing Management, Vol. 27, No. 3/4, pp. 243-268, 2011, ISSN 0267-257X (with Nopporn Srivoravilai, Martin Liu and Natalia Yannopoulou).
        1. “Drivers of Globally Integrated Marketing Communications: A Review of Literature and Research Propositions”, Journal of Promotion Management, Vol. 17, No. 1, pp.1-20, 2011, ISSN 1049-6941 (with Mabel Zvobgo).
        1. “Exploring the Auditory Dimension of Corporate Identity Management”, Marketing Intelligence and Planning, 29, No. 2, pp. 92-107, 2011, ISSN 0263-4503 (with Roland Bartholme).
        1. “Investigating the Implications of Business and Culture on the Behaviour of Customers of International Firms”, Industrial Marketing Management, Vol. 40, No. 1, 65-77, 2011, ISSN 0019-8501 (with Suraksha Gupta and Jyoti Navare).
        1. “Remodelling the Corporate Visual Identity Construct: A Reference to the Sensory and Auditory Dimension”, Corporate Communications: An International Journal, Vol. 16, No.1, pp. 53-64, 2011, ISSN 1356-3289 (with Roland Bartholmé).
        1. “Consumer Attitudes Re-visited: Integrative Model of Attitude Formation”, International Journal of Management Reviews, Vol.13, No.4, pp. 431-451, 2011, ISSN 1460-8545 (with Evmorfia Argyriou).
        1. “Customer Experiences with Brands: Literature Review and Research Directions”, The Marketing Review, Vol. 11, No. 3, pp. 205-226, 2011, ISSN 1469-347X (with Ahmed Rageh, Arch Woodside and Lynn Lim).
        1. “Segmentation and Brand Positioning for Islamic Financial Services”, European Journal of Marketing, Vol. 46, No. 7/8, pp. 900-921, 2012, ISSN 0309-0566 (with Rusnah Muhamad and Sharifah Faridah Syed Alwi).
        1. “A Framework of Brand Likeability: An Exploratory Study of Likeability in Firm-Level Brands”, Journal of Strategic Marketing, 21 No. 4, pp. 368-390, 2013.
        1. “The Brand Likeability Effect: Can Firms Make Themselves More Likeable?”, Journal of General Management, 38 No. 3, pp. 25-50, 2013.
        1. “Measuring Reputation in Global Markets: A Comparison of Reputation Measures Convergent and Criterion Validities”, Journal of World Business, 48, No. 3, pp. 329-339, 2013, ISSN 1090-9516 (with Marko Sarstedt and Petra Wilcyznski).
        2. “Embedding Knowledge and Value of a Brand into Sustainability for Differentiation”, Journal of World Business, 48, No. 3, pp. 287-296, 2013, ISSN 1090-9516 (with Suraksha Gupta and Michael Czinkota).
        1. “Using Netnography Research Method to Reveal the Underlying Dimensions of the Customer/Tourist Experience", Qualitative Market Research: An International Journal, Vol. 16, 2, pp. 126-149, 2013, ISSN 1352-2752 (with Ahmed Rageh and Arch Woodside).
        1. “The Brand Likeability Effect: Can Firms Make Themselves More Likeable?” Journal of General Management, 38, No. 3, pp. 25-50, 2013, ISSN 0306-3070 (with Bang Nguyen and Junsong Chen).
        1. “A Framework of Brand Likeability: An Exploratory Study of Likeability in Firm-Level Brands”, Journal of Strategic Marketing, Vol. 21, No. 4, pp. 368- 390, 2013, ISSN 0965-254X (with Bang Nguyen and Junsong Chen).
        1. “Virtual Brand-Communities Using Blogs as Communication Platforms and their Impact on the Two-Step Communication Process: A Research Agenda”, The Marketing Review, 13, No. 2, pp. 103-124, 2013, ISSN 1469-347X (with Christine Hallier and Amanda Broderick).
        1. “Branding in the Asian Context: A Malaysian Perspective”, Asia Pacific Journal of Marketing and Logistics, Vol. 26, No. 2, pp. 287-297, 2013, ISBN 1355-5855 (with Sharifah Alwi).
        2. “The Establishment of Industrial Branding Through Dyadic Logistics Partnership Success (LPS): The Case of the Malaysian Automotive and Logistics Industry”, Industrial Marketing Management, 43, No. 1, pp. 67-76, 2014, ISSN 0019-8501 (with Nor Aida Abdul Rahman and Amir Sharif).
        1. “Universities and Export Market Orientation: An Exploratory Study of UK post-92 Universities”, Marketing Intelligence and Planning, Vol. 31, No. 7, pp. 838-856, 2013, ISSN 0263-4503 (with Yousra Asaad, Geraldine Cohen and John Balmer).
        1. “Investigating the Strategic Marketing Significance of Brand Love in Developing and Nurturing Consumer-Brand Relationships Via Film Branding: A Brandscape Perspective”, The Marketing Review, Vol. 14, No. 4, pp. 383-405, 2014, ISSN 1469-347X (with Gurdeep Singh Kohli and Dorothy Yen).
        1. “Linking Corporate Logo, Corporate Image and Reputation: An Examination of Consume Perception in the Financial Setting”, Journal of Business Research, Vol. 67, No. 11, pp. 2269-2281, 2014, ISSN 0148-2963 (with Pantea Foroudi and Suraksha Gupta).
        1. “Export Market Orientation in Universities: Bridging the Gap Between Export Marketing and Higher Education”, The Marketing Review, Vol. 14, No. 3, pp. 145-162, 2014, ISSN 1469-347X (with Yousra Asaad and Geraldine Cohen).
        1. “An Integrated Model of Firms’ Brand Likeability: Antecedents and Consequences”, Journal of Strategic Marketing, 23, No.2, pp. 122-140, 2014, ISSN 0965-254X (with Bang Nguyen, and Musfiq Mannan Choudhury).
        1. “Corporate Impression Formation in Online Communities – A Qualitative Study”, Qualitative Market Research: An International Journal, Vol. 17, No. 4, pp. 410-440, 2014, ISSN 1352-2752 (with Christine Hallier Willi, Charles Dennis and Bang Nguyen).
        1. “The Establishment of Industrial Branding Through Dyadic Logistics Partnership Success (LPS): The Case of the Malaysian Automotive and Logistics Industry”, Industrial Marketing Management, Vol. 43, No. 1, pp. 67-76, 2014, ISSN 0019-8501 (with Nor Aida Abdul Rahman and Amir Sharif).
        1. “Five Areas to Advance Branding Theory and Practice”, Journal of Brand Management, 21, pp. 758-769, 2015, ISSN 1350-231X (with Bang Nguyen).
        1. “Internal Branding in Universities and the Lessons Learnt from the Past: The Significance of Employee Brand Support and Transformational Leadership”, Journal of Marketing for Higher Education, Vol. 25, No.2, pp. 204-237, 2015, ISSN 1472-1384 (with Bang Nguyen and Narissara Sujchaphong).
        1. “The Brand Likeability Scale: An Exploratory Study of Likeability in Firm-Level Brands”, International Journal of Market Research, 57, No. 5, pp. 777-800, 2015, ISSN 1470-7853(with Bang Nguyen, Yuksel Ekinci and Lyndon Simkin).
        1. “Exploring the Corporate Image Formation Process”, Qualitative Market Research: An International Journal, Vol. 18, No. 1, pp. 86-114, 2015, ISSN 1352-2752 (with Mai An Tran, Bang Nguyen and Jim Bodoh).
        1. “Luxury Fashion Brands: Factors Influencing Young Female Consumers’ Luxury Fashion Purchasing in Taiwan”, Qualitative Market Research: An International Journal, Vol. 18, No. 13, pp. 298-319, 2015, ISSN 1352-2752 (with Meng-Shan Sharon Wu, Isabella Channey, Cheng-Hao Steven Chen and Bang Nguyen).
        1. “Country Branding Emerging from Citizens Emotions and Perceptions of Competitive Advantage: The Case of Malaysia”, Journal of Vacation Marketing, 1, No.16, pp. 2-16, 2015, ISSN 1355-5855 (with Norbani Che Ha, Wan Kalthom Yahya, Bang Nguyen and Yeo Pei Chen).
        2. “A Review of the Uses of Corporate Reputation: Different Perspectives and Definitions”, The Marketing Review, Vol. 15, No. 2, pp. 263-288, 2015, ISSN 1469-347X (with Bang Nguyen, Chen-Chu Matilda Chen, and Charles Dennis).
        1. “Brand Innovation and Social Media: Knowledge Acquisition from Social Media, Market Orientation, and the Moderating Role of Social Media Strategic Capability”, Industrial Marketing Management, Vol. 51, pp. 11-25, 2015, ISSN 0019-8501 (with Bang Nguyen, Xiaoyu Yu and Junsong Chen).
        1. “Export Market Orientation Behaviour of Universities: The British Scenario”, Journal of Marketing for Higher Education, 25, No. 1, 2015, ISSN 0884-1241 (with Yousra Asaad and Geraldine Cohen).
        1. “The Moderating Influences on the Relationship of Corporate Reputation with its Antecedents and Consequences: A Meta-Analytic Review.” Journal of Business Research, Vol. 68, No. 5, pp. 1105-1117, 2015, ISSN 0148-2963 (with Raza Ali, Richard Lynch and Zhongqi Jin).
        1. “Critical Brand Innovation Factors: Understanding Innovation and Brand Performance in the Chinese High-Tech Industry”, Journal of Business Research, Vol. 69, No.7, pp. 2471-2479, 2016, ISSN 0148-2963 (with Bang Nguyen, Suraksha Gupta and Xiaoyu Yu).
        1. “Exploring Brand Identity, Meaning, Image, and Reputation (BIMIR) in Higher Education: A Special Section”, Journal of Business Research, 69, No. 8, pp. 3019-3022, 2016, ISSN 0148-2963 (with Jane Hemsley-Brown, Bang Nguyen and Elizabeth J. Wilson).
        1. “The Effects of Place Brand Experience on Place Attachment and Loyalty: The Case of Wineries in Friuli Colli Orientali in Italy”, Marketing Intelligence and Planning, Vol. 34, No. 3, pp. 302-317, 2016, ISSN 0263-4503 (with Silvia Cardinale and Bang Nguyen).
        1. “The Value of Region of Origin, Producer and Protected Designation of Origin Label for Visitors and Locals: The Case of Fontina Cheese in Italy”, International Journal of Tourism Research, Vol. 18, No.3, pp. 236-250, 2016, ISSN 1522-1970 (with Charles Denis and Elena Maria Marcoz).
        1. “Brand Ambidexterity and Commitment in Higher Education: An Exploratory Study”, Journal of Business Research, 69, No. 8, pp. 3105-3112, 2016, ISSN 0148-2963 (with Bang Nguyen, Xiaoyu Yu and Jane Hemsley-Brown).
        1. “The End of Silence? Qualitative Findings on Corporate Auditory Identity from the UK”, Journal of Marketing Communications, Vol. 22, No. 4, pp. 419-436, 2016, ISSN 1352-7266 (with Roland H. Bartholme).
        1. “Influence of Innovation Capability and Customer Experience on Reputation and Loyalty”, Journal of Business Research, Vol. 69, No. 11, pp. 4882-4889, 2016, ISSN 0148-2963 (with Pantea Foroudi, Zhongqi Jin, Suraksha Gupta and Mohammed Foroudi).
        1. “Development of the Ethical Brand Construct: A Viewpoint from Practitioners”, Romanian Journal of Marketing, 11 No. 2, pp. 2-10, 2016, ISSN 1842-2454 (with Ali Sulaiman, Sharifah Alwi and Bang Nguyen).
        1. “An Investigation of the Uses of Corporate Reputation: A Managerial Perspective in the Taiwanese Pharmaceutical Industry”, Qualitative Market Research: An International Journal, 19 No. 3, pp. 357-376, 2016, ISSN 1352-2752 (with C.C. Chen and Bang Nguyen).
        1. “An Investigation of the Corporate Identity Dimensions in China: Managerial Evidence from the High Technology Industry”, Journal of Marketing Communications, Vol. 24 No. 8, pp. 779-800, 2016, ISSN 1352-7266 (with Bang Nguyen, Arnold Japutra, Cheng-Hao Steve Chen and Xiaoyu Yu).
        1. “Explicating Industrial Brand Equity: Integrating Brand Trust, Brand Performance and Industrial Brand Image”, Industrial Management and Data Systems, 116, No. 5, pp. 858-882, 2016, ISSN 0263-5577 (with Sharifah Alwi, Bang Nguyen, L.Y. Hui and M. J. Liu).
        1. “Place-Based Brand Experience, Place Attachment and Loyalty”, Marketing Intelligence and Planning, 34, No. 3, pp. 302-317, 2016, ISSN 0263-4503 (with S. Cardinale and Bang Nguyen).
        1. “The Management of Luxury Brand Behavior: Adapting Luxury Brand Management to the Changing Market Forces of the 21st Century”, The Marketing Review, 16, No. 1, pp. 3-25, 2016, ISSN 1469-347X (with F. Duma, C. Hallier-Willi and Bang Nguyen).
        1. “Country Branding Emerging from Citizens’ Emotions and the Perceptions of Competitive Advantage: The Case of Malaysia”, Journal of Vacation Marketing, 22, No. 1, pp. 13-28, 2016, ISSN 1355-5855 (with N. Che-Ha, Bang Nguyen, W. K. Yahya and Y.P. Chen).
        1. “Corporate Logo: History, Definition and Components”, International Studies of Management and Organization, 47, No. 2, pp. 176-196, 2017, ISSN 0020-8825 (with Pantea Foroudi and Suraksha Gupta).
        1. "Corporate Identity and Social Media: Existence and Extension of the Organization." International Studies of Management and Organization 47, No. 2, 2017, pp. 110-134, 2017, ISSN 0020-8825 (with Luke Devereux and Pantea Foroudi).
        1. “IMC Antecedents and the Consequences of Planned Brand Identity in Higher Education”, European Journal of Marketing, 51, No. 3, pp. 528 - 550, 2017, ISSN 0309-0566 (with Pantea Foroudi, Keith Dinnie, Philip Kitchen and Mohammed Foroudi).
        1. "Integrating Identity, Strategy and Communications for Trust, Loyalty and Commitment", European Journal of Marketing, Vol. 51, No. 3, pp. 572-604, 2017, ISSN 0309-0566 (with Pantea Foroudi, Suraksha Gupta, Philip J. Kitchen and Mohammad M. Foroudi).
        1. “How Does Reputation Win Trust? A Customer-Based Mediation Analysis”, International Studies of Management and Organization, 47, No. 3, pp. 220-239, 2017, ISSN 0020-8825 (with Raza Ali, Zhongqi Jin and Kailin Wu).
        1. "Constituents and Consequences of Smart Customer Experience in Retailing." Technological Forecasting and Social Change, 124, pp. 257-270, 2017, ISSN 0040-1625 (with Sanjit Kumar Roy, M S Balaji, Saalem Sadeque, and Bang Nguyen).
        1. “Investigating the Uses of Corporate Reputation and Its Effects on Brand Segmentation, Brand Differentiation and Brand Positioning: Evidence from the Taiwanese Pharmaceutical Industry”, International Studies of Management and Organization, Vol. 47 No. 3., pp. 240-257, 2017, ISSN 0020-8825 (with Chen-Chu Matilda Chen, Bang Nguyen and Charles Dennis).
        1. "Towards a Branding Oriented Higher Education Sector: An Overview of the Four Perspectives on University Marketing Studies", The Marketing Review, 17 No. 1, pp. 87-116, 2017, ISSN 1469-347X (with Narissara Sujchaphong and Bang Nguyen).
        1. “Advancing Islamic Branding: The Influence of Religious Beliefs and Religion-Compliant Product Adoption”, The Marketing Review, 2018, ISSN 1469-347X (with Al-Hajla, A.H., Nguyen, B., and Jayawardhena, C.).
        1. “Antecedents and Consequences of Corporate Communication Management (CCM): An Agenda for Future Research”, The Bottom Line, 31 (1), pp. 56-75, 2018, ISSN 0888-045X (with Bahtiar Mohamad, Bang Nguyen and Rossella Gambetti)* 2019 The Bottom Line- Highly Commended Award
        1. “Impact of Perceived Social Media Marketing Activities on Brand- and Value Consciousness: Roles of Usage, Materialism and Conspicuous Consumption”, International Journal of Internet Marketing and Advertising, 12 No. 3, pp. 233-254, 2018, ISSN online 1741-8100, ISSN print 1477-5212 (with A. Rageh and B. Nguyen).
        1. “Examining the Influence of Corporate Website Favorability on Corporate Image and Corporate Reputation: Findings from fsQCA”. Journal of Business Research, 89, No (Aug), pp. 287-304, 2018, ISSN 0148-2963 (with E. Ageeva, P. Foroudi, C. Dennis and Z. Jin).
        1. “The Role of Corporate Identity Management in the Higher Education Sector: An Exploratory Case Study”, Journal of Marketing Communications, 24, No. 4, pp. 337-359, 2018, ISSN 1352-7266 (with P. Foroudi, K. Dinnie, and B. Nguyen).
        1. “Promising the Dream: The Changing Destination Image of London through the Effect of Website Place”,Journal of Business Research,  83, No. (Feb) pp. 97-110, 2018, ISSN 0148-2963 (with P. Foroudi, T. N. Akarsu, E. Ageeva, M. M. Foroudi, C. Dennis).
        1. “Territorial Brand Management: Beer, Authenticity, and Sense of Place”, Journal of Business Research, published online, 2018, ISSN 0148-2963 (with H. Skinner).
        1. “Cues Adopted by Consumers in Examining Corporate Website Favorability: An Empirical Study of Financial Institutions in The UK and Russia”, Journal of Business Research, Vol. 98, No. (May 2019), pp. 15-32, 2019, (with E. Ageeva, P. Foroudi, and C. Dennis).
        1. “New conceptualization and measurement of corporate identity: Evidence from UK food and beverage industry”, Journal of Business Research, Vol. 109, pp. 595-606, 2020 (with M. Tourky, SFS Alwi, P Kitchen and A. Shaalan)
        1. “Investigating the relationship between corporate identity and CSR: an integrated framework”, Journal of Business Research, published online, 2019 (with S Alwi, PJ Kitchen, M Tourky and A Shaalan)
        1. “Why would anyone come to Corfu to have a Heineken?”, Qualitative Market Research: An International Journal, 23, No. 4 online, 2019 (with H. Skinner)
        1. “Localization of Computer-Mediated Communication and Corporate Impression in Online Communities”, Internet Research, Vol. 29, No. 4, pp. 940-969, 2019, ISSN 1352-7266 (with C. Hallier-Willi, B. Nguyen, and S. Gupta).
        1. “Understanding New Religion-Compliant Product Adoption (NRCPA) in Islamic Markets”, Journal of Global Marketing, 32, No. 4, pp. 288-302, 2019 (with Al-Hajla, A.H., Nguyen, B., Melewar, T.C., Jayawardhena, C., Ghazali, E., and Mutum, D.S.)
        1. “Advancing Islamic Branding: The Influence of Religious Beliefs and Religion-Compliant Product Adoption”, The Marketing Review, 18 No. 1, pp. 25-39. 2019 (with Al-Hajla, A.H., Nguyen, B., Melewar, T.C., and Jayawardhena, C)
        1. “Evaluating the Factors of Corporate Website Favorability: A Case of UK and Russia”, Qualitative Market Research: An International Journal, 2019 (with E. Ageeva, P. Foroudi, and C. Dennis).
        1. “Examining the Effects of Celebrity Trust on Advertising Credibility, Brand Credibility and Corporate Credibility”, Journal of Business Research, 2019 (with S. Hussain, C.V. Priporas, P. Foroudi)
        1. “Branding Luxury Hotels: Evidence from The Analysis of Consumers' "Big" Visual Data on Tripadvisor”, Journal of Business Research, 2019 (with E. Pantano, S. Giglio)
        1. “Towards A Theoretical Framework on Sensorial Place Brand Identity”, Journal of Place Management and Development, 2019 (with C. Rodrigues, H. Skinner, C. Dennis)
        1. “Corporate Identity Orientation and Disorientation: A Complexity Theory Perspective”, Journal of Business Research, 109, March 2020, pp. 413-424 (with L. Devereux, K. Dinnie, T. Lange)
        1. “Brand Engagement in Self-Concept (BESC), Value Consciousness and Brand Loyalty: A Study of Generation Z Consumers in Malaysia”, Young Consumers, 2019 (with I. Ahmed, B. Nyugen, J. Chen, B. Mohamad).
        1. “Celebrity Endorsement and the Attitude Towards Luxury Brands for A Sustainable Consumption”, Sustainability, 2019 (with P. Foroudi, D. Tortora, S. Hussain)
        1. “An Assessment of Brand Experience Knowledge Literature: Using Bibliometric to Identify Future Research Direction”, Vol. 22, pp. 287-317, 2020 International Journal of Management Reviews, 2019 (with D. Zha, P. Foroudi, P and, Z. Jin).
        1. “The consequence of waiters’ professional identity on passion for work and its effects on employee turnover: a qualitative approach”, Qualitative Market Research: An International Journal 2020, (with M. Jerez-Jerez)
        1. “Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach”, Qualitative Market Research: An International Journal2020 (with S. Hussain, CV. Priporas, P. Foroudi)
        1. “Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility” Journal of Business Research, 109, March 2020, pp. 472-488. (with S. Hussain, CV. Priporas, P. Foroudi, C, Dennis)
        1. “A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education”, Journal of Brand Management, Vol. 27, No. 2, pp. 143-159, 2020 (with N. N Sujchaphong, B Nguyen, TC Melewar, P Sujchaphong, J Chen)
        1. “Understanding celebrity trust and its effects on other credibility and image constructs: a qualitative approach” Corporate Reputation Review, 2020 (with S. Hussain, C. Priporas, P. Foroudi, W. Yusef)
        1. “What makes Airbnb likable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context” International Journal of Hospitality Management, 2020 (with T. Akarsu and P. Foroudi).
        1. “A tourist destination or a place to live in?” Journal of Destination Marketing and Management, 2020 (with D. Stylidis and B. Cherifi).
        1. “Exploring waiters’ occupational identity and turnover intention: A qualitative study focusing on Michelin-starred restaurants in London” Journal of Hospitality and Tourism Management, Vol, 47 June 2021 (with Maria Jerez and Pantea Foroudi)

        Guest Editorial

        1. “Corporate Branding, Identity and Communications: A Contemporary Perspective”, Journal of Brand Management, Vol. 14, No. 1/2, pp.1-3, 2006, ISSN 1350-231X (with Elif Karaosmanoglu).
        1. “Contemporary Thinking, Topics and Trends in International Branding”, International Marketing Review, Part 1, Vol. 24, No. 4, pp.249 -251, 2007, ISSN 0265-1335 (with Joseann Small).
        1. “Corporate and Organisational Marketing”, Corporate Communications: An International Journal, Vol. 12, No. 2, pp.321-325, 2007, ISSN 1356-3289 (with Shaun Powell and John Balmer).
        1. “Corporate Marketing and the Branding of the Organisation”, Journal of Brand Management, Vol. 15, No. 1, pp.1-3, 2007, ISSN 1350-231X (with John Balmer and Shaun Powell).
        1. “Development and Progress in Branding Research”, Journal of Brand Management, Vol. 16, No. 3, pp.117-118, 2008, ISSN 1350-231X.
        1. “The Notion of Relationship in Branding”, Journal of Brand Management, Vol. 17, No. 2, pp. 95-98, 2009, ISSN 1350-231X.
        1. “Branding and Marketing of Technological and Industrial Products, European Journal of Marketing, Vol. 44, No. 5, pp. 545-546, 2010, ISSN 0309-0566 (with Lynn Lim).
        1. “Business-to-Business Marketing in the 21st Century, Journal of Business and Industrial Marketing, 25, No. 5, pp. 323, 2010, ISSN 0885-8624 (with Tony Garry and Len Tiu Wright).
        1. “Place Branding Management”, Journal of Place Branding and Public Diplomacy, 6, No. 2, pp. 76-78, 2010, ISSN: 1751-8040 (with Charles Dennis).
        1. “International Perspective on Nation Branding”, International Marketing Review, 27, No. 4, pp. 386-387, 2010, ISBN 9780-85724 (with Keith Dinnie).
        1. “Marketing Perspectives of Logistics Service Providers: Present and Future Research Directions”, European Journal of Marketing, 45, No. 3, 2011, pp. 300-310, ISSN 0309-0566 (with Michael Bourlakis).
        1. “Digital and Virtual World Research on Brands and Marketing Development”, Journal of Brand Management, Vol. 19, No. 1, pp. 1-3, 2011, ISSN 1350-231X (with Lynn Lim).
        1. “Shaping the Research Agenda for Corporate Branding”, European Journal of Marketing, 46, No.5, pp. 600-608, 2012, ISSN 0309-0566 (with Manto Gotsi and Costas Andriopoulos).
        1. “Corporate Identity, Image, and Reputation Management: A Further Analysis”, Corporate Communication: An International Journal, Vol. 17, No. 1, pp. 50-53, 2012, ISSN 1356-3289 (with Marko Sarstedt and Christine Hallier).
        1. “Branding in Asia”, Asia Pacific Journal of Marketing and Logistics, Vol. 26, No. 2, pp. 287-297, 2013, ISBN 978781908624 (with Sharifah Alwi).
        1. “2nd International Colloquium on Place Marketing and Nation Branding, Place Management, Marketing and Nation Branding”, The Marketing Review, Vol. 13, No. 3, pp. 229-232, 2013, ISSN 1469-347X (with Charles Dennis).
        1. “Nation Branding: Issues, Insights and Impacts”, Corporate Reputation Review, Vol. 16, No. 1, pp. 5-6, 2013, ISSN 1363-3589 (with Suraksha Gupta and Keith Dinnie).
        1. “Corporate Branding, Identity, Image and Reputation (COBIIR)”, Marketing Intelligence and Planning, Vol. 31, No. 5, pp. 448-450, 2013, ISSN 0263-4503 (with Bang Nguyen and Temi Abimbola).
        1. “Global Business Management for Sustainability and Competitiveness: The Role of Corporate Branding, Corporate Identity and Corporate Reputation”, Journal of World Business, Vol. 48, No. 3, pp. 285-286, 2013, ISSN 1090-9516 (with Suraksha Gupta and Michael Czinkota).
        1. “CRM: Technology Adoption, Business Implications, and Social and Cultural Concerns”, Journal of Marketing Management, Vol. 29, No. 3-4, pp. 391-392, 2013, ISSN 0267-257X (with Charles Dennis and Maged Ali).
        1. “Advancing Branding Research: A Qualitative Agenda”, Qualitative Market Research: An International Journal, Vol. 17, No. 2, 2014, ISSN 1352-2752 (with Bill Merrilees).
        1. “Current Issues Concerning the Interface Between Design and Marketing”, Journal of Business Research, Vol. 67, No. 11, 2014, pp. 2243-2249, ISSN 0148-2963 (with Charles Dennis and Anthony Kent).
        1. “Connecting Brands, Consumers and Companies in Asia: Research, Relevance and Rigour”, Asia Pacific Journal of Business Administration, 7, No. 3, 2015, ISSN 1757-4323 (with Bang Nguyen and Bill Merrilees).
        1. “Brand Identity, Meaning, Image and Reputation in Higher Education”, Journal of Business Research, 69, No. 8, pp. 3019-3022, 2016, ISSN 0148-2963 (with Bang Nguyen, Jane Hemsley-Brown and Elizabeth Wilson).
        1. “Place Branding: The Strategic Marketing of Cities, Regions and Nations”, Qualitative Market Research: An International Journal,19, No.2, pp. 130-132, 2016, ISSN 1352-2752 (with Charles Dennis and Chiara Mauri).
        1. “Place Marketing and Nation Branding: 3rd International Colloquium on Place Management, Marketing and Nation Branding”, International Journal of Tourism Research, 18, No. 3, 2016, pp. 209-209, 2016, ISSN 1099-2340 (print)/ ISSN 1522-1970 (online) (with Charles Dennis).
        1. “Advancing the Scholarship on Corporate Identity and Corporate Branding”, International Studies of Management and Organization, 47, No. 2, pp. 107-109, 2017, ISSN 0020-8825 (with Bang Nguyen, Sharifah Alwi and Jyoti Navare).
        1. “The State of the Art on Corporate Reputation: A Special Section”, International Studies of Management and Organization, Vol. 47, No. 3, 2017, 217-219, ISSN 0020-8825 (with Bang Nguyen, Sharifah Alwi and Jyoti Navare).
        1. “Ethical Management of Intangible Assets in Contemporary Organizations”, Business Ethics Quarterly, Vol. 27, No. 3, pp. 381-392, ISSN 1052-150X (with Rossella C. Gambetti, T. C. Melewar, Kelly D. Martin).
        1. “Digital Society and Corporate Reputation: Towards the Next Generation of Insights”, Corporate Reputation Review, 23, 2020, pp. 129-132(with S Alwi, M S Schwaiger, M. T. Cuomo)
        1. “Technology, Brand and People: Branding, Identity, Image and Reputation in the Emerging Technology-Mediated World” Journal of Business Research, 119, June 2020 (with Elenora Pantano, Charles Dennis)
        1. “Communication, Branding, and Place Branding”, Qualitative Market Research: An International Journal, 2020 (with Pantea Foroudi, Charles Dennis)
        1. “Place Branding” Journal of Business Research, Forthcoming 2020 (with Charles Dennis, Pantea Foroudi)
        1. “Current and Future Trends, Developments and Challenges”, Journal of Business Research, Forthcoming 2020 (with Z Jin, Pantea Foroudi)
        1. “Place/nation branding and marketing: Rethinking synergies and relations” Journal of Business Research, Forthcoming (with C Dennis, Pantea Foroudi)
        1. “Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing”, Journal of Retailing and Consumer Services, 55 July 2020 (w A Dilmperi, C. Dennis, C. McInyre)

        Books

        1. Instructor’s Resource Manual for Principles of Marketing, The European Edition, 1996, Prentice Hall, ISBN 013239328X (with Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong).
        1. Instructor’s Resource Manual for Principles of Marketing, Second European Edition, 1998, Prentice Hall, ISBN 0132622629 (with Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong).
        1. Facets of Corporate Identity, Communication and Reputation, 2006, Routledge, ISBN 978-0415405287.
        1. Contemporary Thoughts on Corporate Branding and Corporate Identity Management, 2008, Palgrave Macmillan, ISBN 978-0-230-54314-0 (with Elif Karaosmanoglu).
        1. Strategic International Marketing: An Advanced Perspective, 2011, Palgrave Macmillan, ISBN 978-0-230-58024-4 (with Suraksha Gupta).
        1. Corporate Branding: Areas, Arenas and Approaches, 2015, Routledge, ISBN 978-0-415-72112-7 (with Sharifah Alwi).
        1. Asia Branding: Connecting Brands, Consumers and Companies, 2016, Palgrave, ISBN 9781137489951 (with Bang Nguyen and Don Schultz).
        1. Multi-Channel Marketing, Branding and Retail Design, 2016, Emerald, ISBN 978-1-78635-456-3, (with Charles Dennis and Charles McIntyre).
        1. Islamic Marketing and Branding: Theory and Practice, 2017, Routledge, ISBN-10 147244096X / ISBN-13 978-1472440969. (with Sharifah Alwi).
        1. Place Branding: Connecting Tourist Experiences to Places, 2020, Routledge, ISBN-13 978-1472455925/ ISBN-10 1472455924, (with Pantea Foroudi, Chiara Mauri and Charles Dennis).
        1. Strategic Brand Management in Higher Education, (Eds) Routledge, 2019 ISBN 9780367139421 (with B, Nguyen and J. Hemsley-Brown).
        1. The Value of Design in Retail and Branding, (Eds) Emerald Publishing Limited, 2021 ISBN 9781800715806 (with K., Quartier, A. Petermans, C. Dennis)
        1. Building Corporate Identity, Image and Reputation in Digital Era, forthcoming, Routledge (with Pantea Foroudi and Charles Dennis).

        Contribution to a Book

        1. “Standardising Corporate Visual Identity: A Comparative Study Between Headquarters and Subsidiary Opinions”, in International Academy of Business Disciplines Conference (IABD), The Changing Global Environment: Case Studies, Peter Curwen, Eds., pp. 22-26,1995, ISBN 978-0131659032 (with John Saunders).
        1. “Colour Transparencies”, in Principles of Marketing, The European Edition, Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong, Prentice Hall, 1996, ISBN 0132393360.
        1. “Colour Transparencies”, in Principles of Marketing, The European Edition, Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong, Eds., Prentice Hall, 1998. ISBN 978-0132622547.
        1. “Global Corporate Visual Identity Systems: Standardisation, Control and Benefits”, in Marketing Communication Classics, Maureen Fitzgerald and David Arnott, Eds., Thomson International, 1999, ISBN 1861525079.
        1. “Facets of the Global Corporate Brand”, in Handbook of Corporate Communications and Public Relations – Pure and Applied, Sandra Oliver, Eds., Routledge, 2004, ISBN 0415334195, (with Christopher D. McCann).
        1. “Corporate Brand Differentiation in the Financial Services Industry”, in Nation Branding: Concepts, Issues, Practice, Keith Dinnie and Butterworth Heinemann, Eds., Routledge, 2007, ISBN 978-0-7506-8349-4 (with Tayo Otubanjo).
        1. “Explicating the Relationship between Identity and Culture: A Multi-Perspective Conceptual Model,” in Facets of Corporate identity, Communication and Reputation, Kevin J Vella, Eds., Routledge, 2008, ISBN 978-0-415-40528.
        1. “Corporate Reputation Building: An Asian Perspective,” in Facets of Corporate identity, Communication and Reputation, Nopporn Srivoravilai, Eds., Routledge, 2008, ISBN 978-0-415-40528.
        1. “Renault-Nissan: A Study into the Advantages of a Prior Strategic Alliance in the Development of a Post-Merger Corporate Identity,” in Contemporary Thoughts on Corporate Branding and Corporate Identity Management, TC Melewar and Elif Karaosmanoglu, Eds., Palgrave, 2008 (Elif Karoasmanoglu and David Stark).
        1. "International Branding", in Exporting, International and Global Marketing Management: Beyond the Fundamentals, The Marketing and Management Collection, Stanley Paliwoda, Eds., Henry Stewart Talks Ltd, 2011 (with Suraksha Gupta).
        1. “Market Segmentation and Buying Behaviour in the Islamic Financial Services Industry (IFSI)”, in Handbook of Islamic Marketing, Ozlem Sandikci and Gillian Rice, Eds., Edward Elgar, 2011 (with Rusnah Muhamad and Sharifah Syed Alwi).
        1. "Branding and Brand Management", in Principles of Marketing: The Marketing and Management Collection, Michael Baker, Eds., Henry Stewart Talks Ltd, 2012 (with Sharifah Alwi).
        1. “Kuala Lumpur: Searching for the Right Brand”, in City Branding: Theory and Cases, Keith Dinnie, Eds., Palgrave, 2013, ISBN 9780230241855 (with Ghazali Musa).
        1. “Kuala Lumpur: Searching for the Right Brand”, in City Branding: Theory and Cases, Keith Dinnie, Eds., Palgrave, 2013, ISBN 9780230241855 (with Ghazali Musa). The Korean translation has been published in 2013 by Han Kyung Sa, Seoul, South Korea. ISBN 978-89-93292-98-5. 93320.
        1. “Kuala Lumpur: Searching for the Right Brand”, in City Branding: Theory and Cases, Keith Dinnie, Eds., Palgrave, 2013, ISBN 9780230241855 (with Ghazali Musa). The Russian translation has been published in 2013 by Mann, Ivanov and Ferber, Moscow, Russia. ISBN 978-5-91657-655-9.
        1. “Branding in the Culturally Diverse Market of Indonesia”, in Analyzing the Cultural Diversity of Consumers in the Global Marketplace, Juan Miguel Alcantara-Pilar, Esmeralda Crespo-Almedros and Lucia Porcu, Eds., IGI Global, 2014, ISBN 9781466682627 (with Bang Nguyen and Arnold Japutra).
        1. “Ethical Marketing in Singapore, Malaysia, and Thailand”, in Ethical and Social Marketing in Asia, Bang Nguyen and Chris Rowley, Eds., Chandos Publishing, 2014, ISBN 978-0-08-1000977 (with Bang Nguyen, Cheng-Hao Steve Chen, and S. Wu).
        1. “The Self-Concept and Brand Personality”, in Contemporary Consumer Psychology, A. J Broderick and C. Demangeot, Eds., Sage Publications, 2014 (with Bang Nguyen).
        1. “Branding Higher Education”, in The Routledge Companion to Brand Management, Francesca Dall’Ollmo Riley, Jaywant Singh and Charles Blankson , Routledge, 2015, ISBN 978-0-415-74790-5 (with Bang Nguyen and Jane Hemsley-Brown).
        1. “Rethinking Competitive Analysis from a Marketing Perspective”, in Marketing Sensing Today (Marketing Strategy Collection), Price and Constantinos Vasilios Priporas, Eds., Business Expert Press, 2015, ISBN 978-1606499764 (with Dilip Mutum, and Bang Nguyen).
        1. "Employee Brand Support, Transformational Leadership and Brand-Centred Training of Academic Staff in Business Schools", in Asia Branding: Connecting Brands, Consumers and Companies, Bang Nguyen, T C Melewar and Don Schultz, Palgrave Macmillan, 2015 (with Bang Nguyen and Narissara Sujchaphong).
        1. “Ethics within Corporate Branding” in Sage Handbook of Marketing Ethic, 2020 (with Rosella Gambetti and Silvia Biraghi, Angela Beccanulli)
        1. “Ethics within Public Relations” in Sage Handbook of Marketing Ethic, 2020 (with Rosella Gambetti and Silvia Biraghi, Angela Beccanulli)
        1. “Transforming the Complexity of Having Multiple Channels to an Asset: Reflective Critics on the Dual Marketing and Co-branding in Beyond Multi-channel Marketing, 2020, (with. TN Akarsu, P Foroudi)
        1. “Rethinking the nexus of TV series/movies and destination image: changing perceptions through sensorial cues and authentic identity of a city” in Place Branding: Connecting Tourist Experiences to Places, 2020, (with. TN Akarsu, P Foroudi)
        1. “Sensory Branding: What it is, why it matters, and how to use it” in Contemporary Issues in Branding, 2020 (with. TN Akarsu, P Foroudi).

        Case Studies and Teaching Notes

        1. “Nestle: Under Fire Again and Again”, The European Case Clearing House, Cranfield University, 596-040-1 (with John Saunders).
        1. “Nestle: Under Fire Again and Again”, Teaching Note, The European Case Clearing House, Cranfield University, 596-040-8 (with John Saunders).
        1. “Kit Kat: Have a Break . . .” The European Case Clearing House, Cranfield University, 596-038-1 (with John Saunders and Sylvie Laforet).
        1. “Kit Kat: Have a Break . . .” Teaching Note, The European Case Clearing House, Cranfield University, 596-038-8 (with John Saunders and Sylvie Laforet).
        1. “Coffee Mate”, The European Case Clearing House, Cranfield University, 596-038-8. (with John Saunders and Veronica Wong).
        1. “Coffee Mate”, Teaching Note, The European Case Clearing House, Cranfield University, 596-039-8 (with John Saunders and Veronica Wong).
        1. “BMW: Putting the Brrrrum Back in Brum”, The European Case Clearing House, Cranfield University, 596-049-1 (with John Saunders).
        1. “BMW: Putting the Brrrrum Back in Brum”, Teaching Note, The European Case Clearing House, Cranfield University, 596-049-8 (with John Saunders).
        1. “The Swatchmobile: Any Colour Combination, Including Black”, The European Case Clearing House, Cranfield University, 596-051-1 (with John Saunders).
        1. “The Swatchmobile: Any Colour Combination, Including Black”, Teaching Note, The European Case Clearing House, Cranfield University, 596-051-8 (with John Saunders).
        1. “Tibigarden: Is There Life After Euro Disney”, The European Case Clearing House, Cranfield University, 596-052-1 (with John Saunders).
        1. “Tibigarden: Is There Life After Euro Disney”, Teaching Note, The European Case Clearing House, Cranfield University, 596-052-8 (with John Saunders).
        1. “Stena Sealink versus Le Shuttle, Eurostar and the Rest”, The European Case Clearing House, Cranfield University, 596-050-1 (with John Saunders).
        1. “Stena Sealink versus Le Shuttle, Eurostar and the Rest”, Teaching Note, The European Case Clearing House, Cranfield University, 596-050-8 (with John Saunders).
        1. “Amaizer: It Tastes Awful but We’re Working On It”, The European Case Clearing House, Cranfield University, 596-048-1 (with John Saunders).
        1. “Amaizer: It Tastes Awful but We’re Working On It”, Teaching Note, The European Case Clearing House, Cranfield University, 596-048-8 (with John Saunders).
        1. “Britcraft Jetprop: Whose Sale Is It Anyhow?”, The European Case Clearing House, Cranfield University, 596-047-1 (with John Saunders).
        1. “Britcraft Jetprop: Whose Sale Is It Anyhow?”, Teaching Note, The European Case Clearing House, Cranfield University, 596-047-8 (with John Saunders).

        Invited Talks & Keynote Speeches

        1. “Pricing Products: An Introduction”, Marketing Management Seminar, Department of Economic and Development, Ministry of Youth and Sports, Kuala Lumpur, Malaysia, 25-30 December 1989 and 12-16 December 1988.
        1. “Communication Management”, In-house Training Associated Pan Malaysian Cement Sdn Bhd, Petaling Jaya, Malaysia, 25-26 August 1989.
        1. “Communication in Education”, Teaching Methodology in Education Seminar, ITM, Shah Alam, Malaysia, 10 March 1989.
        1. “Standardisation of Corporate Visual Identity Strategy of Multinational Corporations”, Emerging Research Seminar, Loughborough University Business School, England 19 June 1991.
        1. “Modelling International Marketing Mix Decisions Holistically”, Warwick Business School Research Seminar, March 2000 (with Amanda Broderick and John Saunders).
        1. “Corporate Visual Identity Strategies: The Case of British Multinational Enterprises”, paper presented at Humboldt University, Berlin, Germany, 1st July 2002.
        2. “Corporate Identity – The Holistic New Perspective”, Departmental Seminar, Marketing and Strategic Management, Warwick Business School, November 2002.
        1. “Corporate Identity: A Work in Progress”, paper presented at Istanbul Technical University and Istanbul Bilgi University, Turkey, 29th September – 3rd October 2003.
        1. “Reflection on Corporate Identity: A Personal Perspective” paper presented at the 10th International Corporate Identity Group (ICIG) Symposium, November 2007, Brunel University, London
        1. “Corporate Identity: A Research Journey”, paper presented at “The Janus-faced Phletora of Corporate Communications” Snekkersten, Hotel Comwell Borupgaard, April 14th -16th, Denmark
        1. “Theorising the CSR Identity Construct”, The 2008 International Corporate Identity Group (ICIG) Symposium, Brighton, UK, 2008 (with B. Olutayo Otubanjo)
        1. “Questioning the Visual Dominance: A Sensory Alternative”, The 2008 International Corporate Identity Group (ICIG) Symposium, Brighton, UK, 2008 (with Roland Bartholmé).
        2. “The Discussion on Corporate Identity Research”, paper presented at the School of Business and Management (ZHAW), Zurich University of Applied Sciences, November 2008.
        3. “The State of Branding and Marketing Research”, paper presented at the Middlesex University Business School, December 2008.
        1. “Mediterranean Nation Branding: A Three Country Case Study, paper presented at Brunel Business School, Brunel University, February 2009 (with Keith Dinnie).
        2. “Corporate Identity Research: A Triangulation”, paper presented at the Ludwig Maximilians University, Munch, April 2009.
        1. “Corporate Identity Research”, British Academy of Management Conference, Invited Talk, Sheffield University 2010.
        1. “Research and Publications”, International Conference on Islamic Marketing and Branding, Kuala Lumpur, Malaysia, November 2010.
        2. “Corporate Identity and Image Study: Some Research Perspectives”, Public Lecture, University of Malaya, 2009.
        1. “Corporate Identity Management: Trends and Perspectives”, GfM Swiss Marketing and Advico Young and Rubicam Switzerland, Kunsthaus Zurich, June 2010.
        2. “Corporate Identity: Agenda and Issues”, University of East Anglia, London Campus, UK.
        1. “Corporate Identity: Constructs and Measurements, Flemish Scientific Congress on Corporate Communications”, Antwerp, Belgium, November 2012
        1. “Corporate Identity”, University of Huddersfield, UK.
        1. “Monarchy as a Corporate Brand: A Perspective from a Malaysian Sultanate”, Heritage, History and Nostalgia, Brunel University Seminar Series, London, UK, 1st – 2nd December 2012.
        1. “Contribution to Knowledge/Theory”, University of Lincoln, UK, February 2014.
        1. “Contribution to Knowledge/Theory”, Academy of Marketing Doctoral Colloquium, Cardiff, 2013.
        1. Academy of Marketing Conference 2014, Bournemouth – presented a talk on Theoretical Contribution to Knowledge.
        1. “Research, Reputation and Ranking: The Way Forward”, Glasgow Caledonian University, London Campus, UK, January 2014.
        1. “Research, Reputation and Ranking: The Way Forward”, Catholic University of Milan, Italy
        1. “Research, Reputation and Ranking: The Way Forward”, London South Bank University, UK.
        2. “Research, Reputation and Ranking: The Way Forward”, University of Hertfordshire, UK.
        1. “Research, Reputation and Ranking: The Way Forward”, University of Hull, UK
        1. “Research, Reputation and Ranking: The Way Forward”, CREAM meeting, Brighton, UK
        1. “Research, Reputation and Ranking: The Way Forward”, University of Malaya, Malaysia
        1. “Research, Reputation and Ranking: The Way Forward”, Regents University, UK
        1. “Research, Reputation and Ranking: The Way Forward”, Bucharest University of Economic Studies, Romania.
        1. “Research, Reputation and Ranking: The Way Forward”, University of West London, UK.
        1. “Research, Reputation and Ranking”, Newcastle University London, February 2018.
        1. “Research, Reputation and Ranking”, Newcastle University London, April 2018.
        1. “Research, Reputation and Ranking”, Universiti Kuala Lumpur(UniKL), March 2018.
        2. “Research, Reputation and Ranking”,Universiti Utara Malaysia Kuala Lumpur (UUMKL), March 2018.
        3. “Research, Reputation and Ranking”, Universiti Sains Malaysia (USM), March 2018.
        1. “Research and Passion”, Brunel University, UK, May 2018.
        1. “Research and Passion”, Aosta Valley, Italy, June 2018.
        1. Keynote Speaker - 5th International Conference on Contemporary Marketing Issues (ICCMI), Athens, 2016
        1. Inaugural Lecture- Corporate Identity: Strategy, Marketing and The Organisation, Middlesex University London, 2016
        1. Keynote Speaker- Business Seminar Series, Edge Hill University, Business School, United Kingdom, 8 May 2019.
        1. Keynote Speaker- 2019 MMRA Marketing Congress, Ege University, Kusadasi, Turkey, 1-4 May 2019.
        1. Keynote Speaker- 2020 4th International Conference of Marketing, Strategy & Policy, Newcastle University, UK, 10-11 December 2020.

        Invited Comments

        1. “Branding Without Words”, The Marketer, 2014, http://www.themarketer.co.uk/analysis/features/branding-without-words/
        1. “De Beers myth: Do people spend a month’s salary on a diamond engagement ring?”, BBC Online, 2014, http://www.bbc.co.uk/news/magazine-27371208
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      • Funded Research &
        Knowledge Exchange Projects

      • Engagement &
        Impact

        Editorial and Review Boards

        1. Joint Editor-in-Chief – Journal of Brand Management, Palgrave, 2005-2012
        2. Emeritus Editor – Journal of Brand Management, Palgrave, 2012
        3. Senior Advisory Board of Journal of Product and Brand Management
        4. Full Member – Editorial Advisory Board, Journal of Marketing Communications
        5. Full Member – Editorial Advisory Board, Corporate Reputation Review.
        6. Full Member – Editorial Advisory Board, Corporate Communications: An International Journal
        7. Full Member – Editorial Advisory Board, International Journal of Business Science and Applied Management
        8. Full Member – Editorial Advisory Board, Journal of Marketing Management
        9. Full Member – Editorial Advisory Board, Akademija MM, Slovenian Scientific Journal of Marketing
        10. Full Member – Editorial Advisory Board, Kurgu Online Journal of Communication Studies
        11. Full member – Distinguished Advisory Board, Romanian Marketing Review
        12. Full member – Editorial Advisory Board, The Business and Management Quarterly Review
        13. Senior Advisory Board – Marketing Intelligence and Planning

        Academic Membership

        1. Chair (2007-2008) Brand, Identity and Corporate Reputation SIG, Academy of Marketing.
        2. Deputy Chair (2006-2007) Brand, Identity and Corporate Reputation SIG, Academy of Marketing.
        3. Member of the International Corporate Identity Group.
        4. Member of the European Marketing Academy.
        5. Member of the Academy of Marketing

        Conference Organisation (Founder and Director)

        Corporate Branding, Identity, Image and Reputation (COBIIR)

        1. Conference Director - Corporate Branding, Identity, Image and Reputation (COBIIR), February 2011, Zurich University of Applied Sciences
        2. Conference Director - Corporate Branding, Identity, Image and Reputation (COBIIR), September 2012, Middlesex University
        3. Conference Director - 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), Middlesex University London, UK, September 2017.
        4. Conference Director - 4rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), Calabria, Italy,
        5. Conference Director – 5th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), Middlesex University, 2022 (Forthcoming)

        International Colloquium on Design, Branding and Marketing (ICDBM)

        1. Conference Chairman – 1st International Colloquium on Design, Branding and Marketing (ICDBM), University of Lincoln, 2011
        2. Conference Chairman – 2nd International Colloquium on Design, Branding and Marketing (ICDBM), Nottingham Trent University, 2014
        3. Conference Chairman - 3rd International Colloquium on Design, Branding and Marketing (ICDBM), Bournemouth University, UK, April 2017.
        4. Conference Chairman – 4th International Colloquium on Design, Branding, and Marketing (ICDBM), Hasselt University, Belgium, 2018.

        Place Branding

        1. Conference Chair - Place Branding and Marketing Conference, September 2009, Brunel University
        2. Conference Chair - Place Branding and Marketing Conference, September 2010, Brunel University
        3. Conference Chair- Place Branding and Marketing Conference, September 2011, University of Lincoln
        4. Conference Chair- Place Branding and Marketing Conference, September 2013, Aosta Valley University, Italy,
        5. Conference Chair - Place Branding and Marketing Conference, Aosta Valley University, Italy, September 2015

        Islamic Marketing and Branding

        1. Honorary Director - Islamic Marketing and Branding, November 2010, Kuala Lumpur, Malaysia
        2. Honorary Director- Islamic Marketing and Branding, November 2012, Brunel University, UK

        Conference Organisation- cont.

        1. Committee Member - European Academy of Marketing Conference, Scarman House, University of Warwick, May 1997
        2. Conference Chair- The 9th Corporate and Marketing Communications (CMC) Conference, April 5 and 6, 2004, Scarman House, University of Warwick.
        3. Conference Chair – the 3rd Annual Colloquium of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group, September 12th and 13th, 2007, Brunel University.
        4. Committee Member - 4th Annual Colloquium of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group, September 2008, Cambridge University
        5. Committee Member - 5th Annual Colloquium of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group, September 2009, ESADE, Barcelona, Spain
        6. Committee Member - Consumer/Brand Relationships, April 2010, Orlando, Florida, USA
        7. Committee Member - 7th Annual Colloquium of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group, September 2011, Oxford University
        8. Committee Member - Consumer/Brand Relationship, April 2011, Orlando, Florida, USA
        9. Chair - Design and Marketing Workshop – University of the Arts London, UK, May 2012
        10. Associate Director - International Corporate Identity Group Symposium, Universiti Putra Malaysia, September 2013
        11. ICDBM Publication Workshop, Regents University, London September 2015
        12. Conference Director- Corporate and Marketing Communication (CMC), Middlesex University, UK, April 2016
        13. Conference Chair-Inaugural Annual Conference of the International Place Branding Association (IPBA), Middlesex University London, UK, December 2016.

        Awards, Prizes and Recognitions 

        1. The Highly Commended Award, “Antecedents and Consequences of Corporate Communication Management (CCM): An Agenda for Future Research”, The Bottom Line, 31 (1), pp. 56-75, 2018, ISSN 0888-045X (with Bahtiar Mohamad, Bang Nguyen and Rossella Gambetti)
        2. Conference Best Paper, “A Netnography Study on Branded Customer Experience: Evidence from the Red Sea”, The 2009 EABR (Business) and ETLC (Teaching) Conferences, the Diplomat Hotel, Prague, Czech Republic, 8-11 June 2009 (with Ahmed Rageh and Lynn Lim).
        3. William R Darden Award, Best Marketing Research Paper, “A Comparison of Selected Reputation Measures’ Convergent and Criterion Validity" (with Petra Wilczynski and Marko Sarstedt, Ludwig Maximilians University, Munich, Germany), 2009 Annual Conference of the Academy of Marketing Science, Baltimore, MD, USA, May 20-23, 2009
        4. Emerald Literati Network, 2009 Awards for Excellence, Highly Commended Award Winner, “EU Enlargement: A Case Study of Branding Standardisation" (with David Hayday, Suraksha Gupta and Geraldine Cohen).
        5. Commended in the 21st Edition of Marquis Who’s Who in the World
        6. Commended in the 31st Edition of the Dictionary of International Biography.
        7. 2nd prize for Best Working Paper, 7th International Conference on Corporate and Marketing Communications, Antwerp, Belgium.
        8. Conference Best Paper, Branding for Non-Profit Organizations Track, “Internal Branding in Higher Education: Government Policy and Leadership”, 13th International Corporate and Marketing Communications Conference, April 24-26, 2008, University of Ljubljana, Slovenia (with Narissara Kaewsurin)
        9. Conference Best Paper, “Consumer Pleasantness in Online Search Behaviour”, Proceedings of the 11th Australian and New Zealand Marketing Academy Conference (ANZMAC), Showground, Southee Complex, Olympic Park, Sydney, 1-3 December 2008 (with Evmorfia Argyriou and David Arnott)
        10. Best Extended Abstract, 1st Prize - “The State of Play of Corporate Identity Research: Progress, Changes and Further Developments”, Proceedings of the 19th Corporate and Marketing Communications Conference, April 2014, Milan, Italy (with Luke Devereux)
        11. Keynote Speaker - Corfu Symposium on Managing and Marketing Places, Corfu, 2015
        12. Honorary Fellow of the Academic Marketing and Life Member, 2016
        13. Honorary Fellowship of the Faculty of Marketing, Bucharest University of Economic Studies, 2016
        14. Commended in the Bottom Line as “the most productive scholar in the field” (Serhiy Shtovba, Olena Shtovba and Lyubov Filatova, 2020, “The current state of brand management research: An overview of leaders and trends in branding research over the past 20 years”, The Bottom Line 33/1: 1-11)

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