Eleonora Pantano is Senior Lecturer in Marketing at Middlesex University of London (UK). She held Ph.D. in “Psychology of Programming and Artificial Intelligence”, Master Engineering in Business and Management Engineering and PG Cert in Higher Education.
Her research activities explore marketing management and mainly relate to consumer-computer interactions and consumers experience in digital environments, design of new customers solutions in retail industry, success factors of innovation management in retail and tourism industry, and implementation of new business and retail models in terms of innovation and technology management
Her findings appear in books (i.e. Internet Retailing and Technology and Innovation for Marketing, Routledge Publishing) and numerous international journals such as Computers in Human Behavior, Tourism Management, Information, Technology & People, Journal of Retailing and Consumer Services.
English and Italian
digital marketing management
consumers experience in digital environments
design of new customers solutions in retail industry
success factors of innovation management in retail and tourism industry
implementation of new business and retail models in terms of innovation and technology management
SELECTED (recent) PUBLICATIONS:
Articles in Refereed Journals
Pantano E., Gandini A. (in press). Exploring the forms of sociality mediated by innovative technologies in retail settings. Computers in Human Behavior.
Papagiannidis S., Pantano E., See-To E., Dennis C., Bourlakis M. (2017). To immerse or not? Experimenting with two virtual retail environments. Information Technology & People, 34 (1), pp.pp.163-188.
Pantano E., Priporas C.V., Stylos N. (2017). ‘You will like it!’ Using open data to predict tourists’ attitude toward a tourist attraction. Tourism Management, 60, pp. 430-438.
Pantano E., Priporas C.V., Sorace S., Iazzolino G. (2017). Does the innovation-orientation lead to retail industry growth? Empirical evidence from patent analysis. Journal of Retailing and Consumer Services, 34, pp. 88-94.
Pantano E., Priporas C.V. (2016). The effect of mobile retailing on consumers’ purchasing experiences: a dynamic perspective. Computers in Human Behavior, 61, pp. 548-555.
Pantano E. (2016). Benefits and risks associated with time choice of innovating in retail settings. International Journal of Retail & Distribution Management, 44 (1), pp. 58-70.
Pantano E. (2016). Engaging consumer through storefront: evidences from integrating interactive technologies. Journal of Retailing and Consumer Services, 28, pp. 149-154.
Pantano E., Bassano C., Priporas C.-V. (forthcoming). Technology and Innovation for Marketing. UK: Routledge.
Pantano E., Nguyen B., Dennis C., Merrilees B., Gerlach S. (2017). Internet Retailing and Future Perspectives 2nd edition, UK: Routledge.
Pantano E. (2015). Successful Technological Integration for Competitive Advantage in Retail Settings. Pennsylvania, USA: IGI Global. Edited volume.
Pantano E., Timmermans H.J.P. (2011). Advanced Technologies Management for Retailing: Frameworks and Cases. Pennsylvania, USA: IGI Global. Edited volume.
Pantano, Eleonora and Priporas, Constantinos-Vasilios and Migliano, Giuseppe (2018) Reshaping traditional marketing mix to include social media participation: evidence from Italian firms. European Business review . ISSN 0955-534X (Accepted/In press)
Pantano, Eleonora and Passavanti, Rosanna and Priporas, Constantinos-Vasilios and Verteramo, Saverino (2018) To what extent luxury retailing can be smart? Journal of Retailing and Consumer Services, 43 . pp. 94-100. ISSN 0969-6989
Pantano, Eleonora and Priporas, Constantinos-Vasilios and Dennis, Charles (2018) A new approach to retailing for successful competition in the new smart scenario. International Journal of Retail & Distribution Management, 46 (3). pp. 264-282. ISSN 0959-0552
Pantano, Eleonora and Priporas, Constantinos-Vasilios and Baier, Daniel (2017) Guest editors’ introduction: smart interaction with consumers: from co-creation to smart partnership. International Journal of Electronic Commerce, 21 (4). pp. 449-453. ISSN 1086-4415
Pantano, Eleonora and Gandini, Alessandro (2017) Innovation in consumer-computer-interaction in smart retail settings. Computers in Human Behavior, 77 . pp. 365-366. ISSN 0747-5632