BA (Religious & Cultural Studies) - Queen's University, Kingston, Canada
PG Certificate (Advertising Management) - Schulich Business School, York University, Toronto, Canada
PG Certificate (Graphic Design & Desktop Publishing) - George Brown College, Toronto, Canada
PG Certificate (Public Relations Management) - Ryerson University, Toronto, Canada
MA (International Communications) - Leeds University, Leeds, UK
Italian
Research: Place branding, public diplomacy, promotional culture, cultural intermediaries, city building, cultural policy, public sector promotional occupations.
Teaching: MED 1020 (Advertising and PR in Context); MED 2020 (Promotional Practice); APM 1002 (PR Practice); APM 2053 (Promotional Cultures)
Her doctoral research examines the intersection of promotion and policy in the development of ‘Creative Cities’, identifying ways in which private sector discipline in consumer research, marketing, branding and PR can help guide cultural public policy and post-industrial urban planning for competitive places in the 21st century.
She is particularly interested in uncovering the largely ‘invisible’ work performed by influential promotional intermediaries in place branding, and position them at the heart of cultural urban policy and planning endeavours. Her work seeks to highlight the organisational collaborations that occur at various levels of government and among many different stakeholders that anchor a city’s promotional efforts over the long term.
RESEARCH OUTPUTS:
Warren, Giannina and Dinnie, Keith (2018) Cultural intermediaries in place branding: who are they and how do they construct legitimacy for their work and for themselves? Tourism Management, 66 . pp. 302-314.
Giannina Warren, Keith Dinnie, (2017) "Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto", International Journal of Tourism Cities, Vol. 3 Issue: 1, pp.56-68, doi: 10.1108/IJTC-10-2016-0035
Funded report for the British Hospitality Association (in collaboration with Place Matters Ltd): The Potential Contribution of Coastal Tourism to the Regeneration of Seaside Towns
Funded report for MeCCSA (in collaboration with Dr Nathalie Fenton, Goldsmiths University): The impact of higher education policy on the work, practices and constitution of departments offering undergraduate and postgraduate degrees in the areas of media, communication and cultural studies
Warren, Giannina and Dilmperi, Athina and Keith, Dinnie (2021) Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing. Annals οf Tourism Research , 91 . pp. 1-13. ISSN 0160-7383
Warren, Giannina (2021) Cultural intermediaries and place branding: a framework for understanding their impact and influence. PhD thesis, Middlesex University.
Warren, Giannina and Dinnie, Keith (2018) Cultural intermediaries in place branding: who are they and how do they construct legitimacy for their work and for themselves? Tourism Management , 66 . pp. 302-314. ISSN 0261-5177
Warren, Giannina and Dinnie, Keith (2017) Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto. International Journal of Tourism Cities , 3 (1). pp. 56-68. ISSN 2056-5607
Thessaloniki Tourism Organisation -- Consultation and facilitation of a Tourism Ambassador Programme
City Nation Place - workshop facilitator (in collaboration with Dr Keith Dinnie)
Place Matters Ltd - Senior Research Consultant (in collaboration with Malcolm Allan)
