Qualification: MBA, BEng, PGCert (HE)
Hong is Principal Lecturer in International Management and Innovation. He has three years experience as Head of Department, but has recently taken on the role of Director of Operations.
Main pedagogic interests include: using technology in teaching, learning and assessment; experiential learning; and continuous assessment techniques.
Key areas of undergraduate and postgraduate teaching:
Current area of research are in
Woo, H.S. and Saghiri, S. (2011), 'Order assignment considering buyer, third-party logistics provider, and suppliers', International Journal of Production Economics, Vol 130, Iss 2, pp 144-152
Woo, H.S. (2008), 'Functional matrix structure for project management in China: the case of a state-owned project-driven enterprise', International Journal of Process Management and Benchmarking, Vol. 2, No. 4, pp-291-302
Woo, H.S. (2007), 'Critical Success Factors for Implementing ERP: The Case of a Chinese Electronics Manufacturer', Journal of Manufacturing Technology Management, Vol. 18 No. 4, pp 431-442
Woo, H.S. (1999), 'Negotiating in China: Some Issues for Western Women'; Women in Management Review, Vol 14 No. 4, pp 115-120
Woo, H.S. and Prud'homme, C. (1999), 'Cultural Characteristic Prevalent in the Chinese Negotiation Process', European Business Review, Vol 99 No. 5, pp 313-322
Ghobadian, A and Woo, H S (1996), 'A Comparison Between Four Main National Quality Awards', International Journal for Quality and Reliability, Vol. 13 No. 2 pp 10-44
Ghobadian, A., Woo, H.S., Liu, J., Gallear, D., and Viney, H. (2001) 'Benchmarking - Concept and Practice with Particular Reference to the Finance Function' CIMA; London; 250 pages
Ghobadian, A., Gallear, D., Woo, H.S., and Liu, J. (1998), 'Total Quality Management'; CIMA; London; 218 pages
Refereed and published conference proceedings
Woo, H.S. (2009), 'Implementing ERP in China: Lessons from family-owned Chinese enterprises', in Management of Engineering & Technology Conference 2009, ISBN: 978-1-890843-20-5
Woo, H.S. (2009), 'Innovation in a Chinese Food Manufacturer: A Case Study', in Production and Operations Management Society 2009, Orlando.
Liu, J., Ghobadian, A. and Woo, H.S. (1997), 'Issues in New Technology Implementation: The Case for Benchmarking', in Proceedings of the Sixth International Conference on Management of Technology', Edited by H. Mueller, J-G Persson & K.R. Lumsden, pages 1432 - 1438, ISBN 91-639-5611-9