Dr Kailin Wu joined Middlesex University in 2010. Her PhD thesis entitled 'Inside a Family Day Out' was the first study to clarify the extent of direct and indirect power children exercised over venue choices for family outings and trips, and the first to uncover complex intra-family and inter-family interactions operated within a purchase decision-making process. Her article 'Where do you want to go today? An analysis of family group decisions to visit museums' was published in the Journal of Marketing Management (ABS 3*). She had presented her papers at the Academy of Marketing Conference and the International Conference on Arts & Cultural Management (AIMAC).
Prior to both her master and doctoral studies, Kailin had worked in film distributions and productions in Taiwan. She organised the Taiwan Cinema at Cannes Film Market in 2003. She had been coordinated 36 Taiwanese films attending over 200 international film festivals, including Cannes, Berlin and Venice, and programmed 18 Taiwan film festivals and retrospectives held across five continentals. She involved in three France-Taiwan-China co-produced films.
Current PhD supervision:
Ali, Raza and Jin, Zhongqi and Wu, Kailin and Melewar, T. C. (2017) How does reputation win trust? A customer-based mediation analysis. International Studies of Management and Organization, 47 (3). pp. 220-239. ISSN 0020-8825
Wu, Kailin and Holmes, Kirsten and Tribe, John (2010) 'Where do you want to go today?' An analysis of family group decisions to visit museums. Journal of Marketing Management, 26 (7-8). pp. 706-726. ISSN 0267-257X
Articles in refereed journals: