Prof T C Melewar

TC teaches Corporate Branding, Strategic Marketing Management and International Marketing on a range of undergraduate, MBA, and executive courses with companies such as Nestlè, Safeway, Corus (now Tata) and Sony. He was a Visiting Professor at Groupe ESC Grenoble, France and Humboldt University, Berlin, Germany. Currently, he is a Visiting Professor at University of Lincoln, UK and University of Malaya, Malaysia. He has taught MBA and MIB programmes in countries such as Germany, Sweden, France, Russia, Georgia, Moldova, Indonesia and Malaysia.

TC's research interests include corporate identity/branding and international marketing strategy. He has published over eighty journal articles in academic journals such as, the Journal of International Business Studies, International Marketing Review, European Journal of Marketing, Journal of World Business, Industrial Marketing Management, International Journal of Management Review, Journal of Marketing Communications, International Journal of Market Research and International Journal of Advertising among others. He has written three research books in the area of corporate branding/identity and international marketing with publishers such as Routledge and Palgrave. He was the former Editor-in-Chief of the Journal of Brand Management. Now he is the Editor Emeritus of this journal.

He has supervised through to completions 20 PhD students at Warwick and Brunel.

His paper won the 2009 William R Darden Best Research Methodology Paper Award at the Academy of Marketing Science Annual Conference, Baltimore, Maryland, USA (with Marko Sarstedt).

His paper won the Conference Best Paper at the 2008 13^th Corporate and Marketing Communications Conference, Slovenia (with Narissara Kaewsurin)

His paper won the Conference Best Paper at the 11^th ANZMAC Conference, Sydney, Australia (with Evmorfia Argyriou and David Arnott)

His paper received the Highly Commended Award in 2009 from the Emerald Literati Network.

He was the Guest Editor of the following journals; Journal of World Business, Journal of Business Research, International Marketing Review, European Journal of Marketing, Journal of Marketing Management, Corporate Reputation Review, International Studies of Management and Organization, International Journal of Tourism Research, Journal of Place Branding and Public Diplomacy, Qualitative Market Research, Corporate Communication: An International Journal and The Marketing Review.

Publications

• 1-82 - Journal Articles
• 83-112 - Guest Editorials
• 113 - 123 - Books
• 124 - 140 - Contribution to a Book
• 141 - 158 - Case Studies and Teaching Notes

Journal Articles

1. "Global Corporate Visual Identity System: Standardisation, Control and Benefits", International Marketing Review, Special Issue on International Marketing Communications, Vol. 15, No. 4, pp 291-308, 1998, ISSN 0265-1335 (with John Saunders).

2. "International Corporate Visual Identity: Standardisation or Localisation", Journal of International Business Studies, Vol. 30, No. 3 (Third Quarter), pp 583-598, 1999, ISSN 0047-2506 (with John Saunders).

3. "Global Corporate Visual Identity Systems: Using an Extended Marketing Mix", European Journal of Marketing, Vol. 34, No 5/6, pp 538-550, 2000, ISSN 0309-0566 (with John Saunders).

4. "The Saliency of Olins Visual Identity Structure in Relation to UK Companies Operating in Malaysia", Corporate Reputation Review, Vol.3, No. 3, pp. 194-200, Summer 2000, ISSN 1363-3589 (with John Saunders and John Balmer).

5. "International Advertising Strategies of MNEs in the Middle East", International Journal of Advertising, Vol. 19 No 4, pp 529 – 548, 2000, ISSN 0265-0487 (with Sarah Turnbull and George Balabanis).

6. "Discovering Relational Bonds in Channel Relationships: A Case Study of Malaysia" Journal of Global Marketing, Vol. 14, No 3, pp. 49-76, 2000, ISSN 0891-1762 (with Rosmimah Mohd Roslin).

7. "The Role of Corporate Identity in Merger and Acquisition Activity", Journal of General Management , Vol. 26, No. 2, pp. 17 – 31, Winter 2000, ISSN 0306-3070 (with John Harrold).

8. "Cause, Effect and Benefits of a Standardised Corporate Visual Identity System of UK Companies Operating in Malaysia", European Journal of Marketing, Special Issue on Corporate Marketing,, Vol. 35, No 3/4, pp. 414-427, 2001, ISSN 0309-0566 (with John Saunders and John Balmer).

9. "Measuring Visual Identity: A Multi-Construct Study", Corporate Communications – An International Journal Vol. 6, No. 1, pp. 36-41, 2001, ISSN 1356-3289.

10. "Supplier-Retailer Relationships in Grocery Distribution in Malaysia: Indications of Dominance, Conflict and Co-operation", Journal of Asia Pacific Business, Vol. 3, No. 2, pp.5 -36, 2001, ISSN 1059-9231 (with Rosmimah Mohd Roslin).

11. "The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies, Journal of International Business Studies, Vol. 32, Iss. 1, pp. 157-175, 2001, ISSN 00472506   (with George Balabanis, Adamantios Diamantopoulos and Rene Mueller).

12. "Corporate Visual Identity Strategies: An Empirical Study of UK MNCs with Subsidiary in Malaysia", Global Focus: An International Journal of Business, Economics and Social Policy, Vol. 13, Iss. 2, pp. 157 - 171, Summer 2001 (with Maureen Meadows and John Saunders).

13. "The Dynamics of Corporate Identity: A Review of a Process Model", Journal of Communication Management, Vol. 5, No. 4, pp. 327 - 340, 2001, ISSN 1363-254X (with Adrian Wooldridge).

14. "The Complexities of Communicating Customers in Emerging Markets", Journal of Communication Management, Vol. 6, No. 1, pp 9 - 23, 2001, 2001, ISSN 1363-254X (with Richard Fletcher).

15. "Corporate Identity in the Service Sector: A Case Study", Public Relations Quarterly, Vol. 46, No. 2, pp 20 – 26, Summer 2001, (with Tim Storrie).

16. "Business-to-Business Marketing: An Internet and International Perspective",  The Marketing Review, Vol. 2, No. 2, pp 169-185, 2001, ISSN 1469-347X (with Carol Hunt and Susan Bridgewater).

17. "The Relationship between Consumer Ethnocentrism and Human Values", Journal of Global Marketing, Vol. 15, No.3/4, pp. 7- 37, 2002, ISSN 0891-1762 (with George Balabanis and Rene Mueller).

18. "Industry in Transition: Corporate Identity on Hold?", International Journal of Bank Marketing, Vol. 20, No. 2 and 3, pp. 57 –66, 2002, ISSN 0265-2323 (with Narinder Bains).

19. "The Impact of Information Technology on Global Marketing Strategies", Journal of General Management , Vol. 27, No. 4, pp. 15-26, 2002, ISSN 0306-3070 (with Caroline Stead).

20. "Defining the Corporate Identity Construct", Corporate Reputation Review, Vol. 5, Iss. 1, pp 76 - 90, 2002, ISSN 13633589 (with Elizabeth Jenkins).

21.  "Leveraging Corporate Identity in the Digital Age", Marketing Intelligence and Planning, Vol. 20, No. 2, pp. 96-103, 2002, ISSN 0263-4503 (with Abhijit Navalekar).

22. "The Human Values' Lenses of Country of Origin Images", International Marketing Review, Vol. 19, No. 6, pp. 582-610, 2002. ISBN 0265-1335 (with George Balabanis and Rene Mueller).

23. "Can Swiss Multinational Corporations be Considered as Truly Global Firms: A Brief Insight", European Business Journal, Vol. 15, No. 1, 2003, pp. 24-34,  ISSN 0955-808X (with Luc Osborne).

24. "Is The French Model of Capitalism Becoming More Like the Anglo-Saxon Model", Journal of General Management, Vol. 28, No. 4, pp. 47-63, 2003, ISSN 0306-3070 (with Andrea Mott).

25. "The Importance of Impulse Purchasing Behaviour in the International Airport Retail Environment", Journal of Consumer Behaviour, Vol. 3, Iss. 1, pp. 85-98, 2003, ISSN 1472-0817 (with Gerry Crawford).

26. "The Internet Revolution: Some Global Marketing Implications", Marketing Intelligence and Planning, Vol. 21, Iss.6, pp. 363-369, 2003, ISSN 0263-4503 (with Nichola Smith).

27. "Determinants of the Corporate Identity Construct: A Review of Literature", Journal of Marketing Communications, Vol. 9, No. 4, pp. 195-220, December 2003, ISSN 1352-7266.

28. "Global Corporate Brand Building: Guidelines and Case Studies?" Journal of Brand Management, Vol. 11, No. 2, pp. 157-170, November 2003, ISSN 1350-231X (with Christopher Walker).

29. "Linking Practices Reflective of "Asian Values" and Relationship Marketing in the Grocery Distribution Channels in Malaysia" International Journal of Retail and Distribution Management incorporating Retail Insights, Vol. 32, No. 1, pp. 33- 44, 2004, ISSN 0959-0552 (with Rosmimah Mohd Roslin).

30. "The Influence of Culture on Brands Building in the Chinese Market: A Brief Insight", Journal of Brand Management, Vol. 11, No. 6, pp. 449-462, 2004, ISSN 1350-231X (with Maureen Meadows, Richard Rickards and Wenqiang Zheng).

31.  "International Advertising Strategy: A Review, Reassessment and Recommendation", Management Decisions, Vol. 42, No. 7, pp. 863- 881, 2004, ISSN 0025-1747 (with Claes Vemmervik).

32. "The Importance of Brand Power: A Review of the European Car Market", European Business Journal, Vol. 16, Iss. 4, pp. 167-177, 2004, ISSN 0955 808X (with Lydia Sambrook).

33. "Corporate Reputation and Crisis Management: The Threat and Manageability of Anti-Corporatism", Corporate Reputation Review, Vol. 7, No. 4, pp. 377-387, 2005, ISSN 13633589 (with Laura Tucker).

34. "Corporate Identity in the Higher Education Sector: A Case Study" Corporate Communications: An International Journal, Vol. 10, No. 1, pp. 41-27, 2005, ISBN 1357-3289 (with Sibel Akel).

35. "Corporate Visual Identity: The Rebranding of France Telecom", Journal of Brand Management, Special Issue on Global Branding, Vol. 12, No. 5, pp. 379-394, 2005, ISSN 1350-231X (with Gareth Hussey and Nopporn Srivoravilai).

36. "Corporate Identity: Concept, Components and Contribution", Journal of General Management, Vol. 31, No. 1, pp. 59-82, 2005, ISSN 0306-3070 (with Elif Karaosmanoglu and Douglas Patterson).

37. "A Relationship Marketing Perspective in Electronic Banking: Evidence from Greece", Journal of Euro Marketing, Vol. 15, No. 1, pp. 47-74, 2005, ISSN 1049-6483 (Evmorfia Argyriou and Maureen Meadows).

38. "The Role of Communication and Visual Identity in Modern Organisations", Corporate Communications: An International Journal, Vol. 11, No. 2, pp. 138-147, 2006, ISSN 1356-3289 (with Kara Bassett and Claudia Simones).

39. "Seven Dimensions of Corporate Identity: A Categorisation from the Practitioners' Perspectives", European Journal of Marketing, Vol. 40, No. 7/8, pp. 846-869, 2006, ISSN 0309-0566 (with Elif Karaosmanoglu).

40. "Impact of Brand Websites on Brand Equity: A Review of Literature, Theoretical Framework and Research Agenda", International Journal of Market Research, Vol. 48, Iss. 5, pp. 575-600, 2006, ISSN 1470-7853 (with Evmorfia Argyriou and Phillip Kitchen).

41. "Danone Branding Strategy in China", Journal of Brand Management, Vol. 13, No. 6,  pp. 407 – 417, 2006, ISSN 1350-231X (with Edgar Badal and Joseann Small).

42. "The Demise of Independent Wine Production in France: A Marketing Challenge?" International Journal of Wine Marketing, Vol. 18 No. 3. pp. 183-203, 2006, ISSN 0954-7541 (with Warren Pike).

43. "Corporate Communications, Identity and Image: A Research Agenda", Journal of Brand Management, Vol. 14 No. ½, pp. 196-206, 2006, ISSN 1350-231X (with Elif Karaosmanoglu).

44. "In-Group and Out-Group Orientations and Their Relation to Formation of Country-of-Origin Image Stereotypes", International Journal of Business and Globalization, Vol. 1 No. 3, pp. 328-344, 2007 ISSN 1753-3627 (with George Balabanis and Rene Mueller).

45. "Geiz-ist-Geil Consumer Behaviour: A Three-Company Study", Management Decision, Vol.45 Iss. 6, pp. 1023 – 1037, 2007, ISSN 0025-1747 (with Kieran Bridges).

46.  "EU Enlargement: A Case Study of Branding Standardisation", Euromed Journal of Business, Vol. 3 Iss. 2, pp. 179-201, 2008 (with David Hayday, Geraldine Cohen and Suraksha Gupta).

47. "The Impact of the Current Expansion of the European Union on International Marketing Strategies on Norwegian Multinational Farmed Salmon Producers: A Case Study", Marketing Intelligence and Planning Vol. 26 No 4/5, 2008,  pp. 405-415, ISSN 0263-4503 (with Helene Mui, Joseann Small and Suraksha Gupta).

48.  "Do You Know Y? Mobile Internet and Thumb Generation", International Journal of Technology Marketing, Vol. 3 No 2, 2008, ISSN 1741-878X (with Lynn Lim and Mei Wen Chou).

49. "International Corporate Branding: A Communication and Corporate Image Case Study", World Journal of Business and Management, Vol 2, Iss 1. 2008, pp 1819- 8589 (with Calum Mackay, Joseann Small, Evmorfia Argyriou and Lynn Lim)

50. "The Expanding Role of Intangible Assets of the Brand", Management Decision, Vol. 46, Iss. 6, 2008, pp. 948-960, ISSN 0025-1747 (with Suraksha Gupta and Susan Grant).

51. The Effect of Evaluation Criteria on Design Attributes and Brand Equity in The Product Evaluation Process", Journal of Brand Management Vol. 16 No. 3, 2008,  pp 195-212, ISSN 1350-231X (with Kwang Jin Na, Ray Holland, John Shackleton and Yun Yong Hwang).

52. "Hypermarket and the Small Retailers in Malaysia: Exploring Retailers Competitive Abilities", Vol. 9 No. 4, 2008, pp 329-343 ISSN 1059-9231, Journal of Asia Pacific Business (with Rosminah Mohd Roslin).

53. "MNEs Executive Insights Into International Advertising Programme Standardisation", Journal of Marketing Communications, Vol. 15 Iss. 5, pp. 45 – 366, 2009, ISSN 0265-0487 (David Pickton, Suraksha Gupta and Tunga Chigovanyika).

54. "Transfer of Brand Knowledge in Business-to-Business Markets by Brand When Personified as a Human: A Qualitative Study", Journal of Business and Industrial Marketing, Vol. 25 Iss. 5, pp. 395 – 403, 2010, ISSN 0885-8624 (with Suraksha Gupta and Michael Bourlakis).

55. "Adding New Dimensions to Corporate Identity Management and Corporate Communications: Exploring the Sensory Perspective", The Marketing Review, Vol. 9 No. 2, 2009, pp. 155-170, ISBN 1469-347X (with Roland Bartholme).  

56. "Nation Branding and Integrated Marketing Communications- An ASEAN Perspective", Vol 27 No. 4, 2010, pp. 388-403, International Marketing Review (with Keith Dinnie, Kai-Uwe Seidenfuss and Ghazali Musa).

57. "Clinical Trials: A Branding Opportunity", Global Journal of Management and Business Research, Vol. 10 Iss 1, pp. 97 – 103, 2010, ISSN (with Troels Sorensen and Lynn Lim).

58. "Understanding and Interpreting the Relationship between Human and Corporate Identity: An Empirical Study", Global Business and Management Research:An International Journal, Vol. 2 No. 4, pp. 366 – 385, 2010, ISBN  (with Klement Podnar)

59. "A Relational Insight of Brand Personification in Business-to-Business Markets", Journal of General Management, Vol. 35 No. 4, 2010, pp. 65 – 76, ISSN 0306-3070 (with Suraksha Gupta and Michael Bourlakis).

60. "Value Marketing Through Corporate Reputation: An Empirical Investigation of Thai Hospitals", Journal of Marketing Management, Vol. 27 Issues ¾, March 2011, pp. 243-268, ISSN 0267-257X (with Nopporn Srivoravilai, Martin Liu and Natalia Yannopoulou). 

61. "Drivers of Globally Integrated Marketing Communications: A Review of Literature and Research Propositions", Journal of Promotion Management, Vol. 17 No. 1, 2011 (with Mabel Zvobgo)

62. "Exploring the Auditory Dimension of Corporate Identity Management", Marketing Intelligence and Planning, Vol. 29 No. 2, pp. 92-107, 2011, ISSN 0263-4503 (with Roland Bartholme). 

63. "Investigating the Implications of Business and Culture on the Behaviour of Customers of International Firms", Industrial Marketing Management, Vol. 40 No. 1, pp. 65-77, 2011,  ISSN 0019-8501 (with Suraksha Gupta and Jyoti Navare).

64. "Remodelling the Corporate Visual Identity Construct: A Reference to the Sensory and Auditory Dimension", Corporate Communications: An International Journal, Vol. 16 No. 1, pp. 53 – 64, 2011 ISSN 1356-3289 (with Roland Bartholmé).

65. "Consumer Attitudes Re-visited: Integrative Model of Attitude Formation", International Journal of Management Reviews, Vol.13 Iss. 4, 2011, pp. 431-451, ISSN 1460-8545 (with Evmorfia Argyriou).

66. "Customer Experiences with Brands:  Literature Review and Research Directions", The Marketing Review, Vol. 11 No. 3, 2011, pp. 205-226 ISSN 1469-347X (with Ahmed Rageh, Arch Woodside and Lynn Lim)

67.  "Segmentation and Brand Positioning for Islamic Financial Services", European Journal of Marketing, Vol. 46 Iss. 7/8, 2012, ISSN 0309-0566 (with Rusnah Muhamad and Sharifah Faridah Syed Alwi).

68. "Measuring Reputation in Global Markets: A Comparison of Reputation Measures' Convergent and Criterion Validities", forthcoming, Journal of World Business, Vol. 48 Iss. 3, 2013, (with Marko Sarstedt and Petra Wilcyznski).

69. "Embedding Knowledge and Value of a Brand into Sustainability for Differentiation", Journal of World Business, Vol. 48 Iss. 3, 2013 (with Suraksha Gupta and Michael Czinkota).

70. "Using Netnography Research Method to Reveal the Underlying Dimensions of the Customer/Tourist Experience", Qualitative Market Research:  An International Journal, Vol. 16 No. 2/3, 2013 (with Ahmed Rageh and Arch Woodside)

71.  "The Effect of Digital Signage on Shoppers Behaviour: The Role of Evoked Experience", forthcoming, 2014, Journal of Business Research (with Charles Dennis, Josko Brakus, Elefterios Alamanos and Suraksha Gupta)

72. "Linking Corporate Logo, Corporate Image and Reputation: An Examination of Consumer Perceptions in the Financial Setting", forthcoming 2014, Journal of Business Research (with Pantea Foroudi and Suraksha Gupta)

73. "Business Schools Brand Image:  A Design Perspective", forthcoming 2014, Journal of Business Research (with Sharifah Faridah Syed Alwi and Philip Kitchen)

74. Comparing Values:  Region of Origin, producer and PDO Label, forthcoming 2014, International Journal of Tourism Research (with Elena Marcoz and Charles Dennis)

75. "Brand Likeability: Can Firms Make Themselves More Likeable?" Journal of General Management, Vol. 38 No. 3, pp. 25-50, 2013 (with Bang Nguyen and J Chen)

76.  "A Framework of Brand Likeability: Exploring Likeability in Firm-Level Brands", Journal of Strategic Marketing, Vol. 21 No. 4, pp. 368-390, 2013 (with Bang and J Chen).

77.  "Attitude of Muslim Consumers Towards Sex appeal in Advertising: A Comparative Study Between Sub-Cultures in Malaysia", forthcoming  2014,  Journal of Promotion Management (with Ahmed Rageh)

78. "Virtual Brand-Communities Using Blogs as Communication Platforms and their Impact on the Two-Step Communication Process: A Research Agenda", The Marketing Review, Vol. 13 No. 2, 2013, pp. 103-124 ISSN 1469-347X (with Christine Hallier and Amanda Broderick)

79. "The Establishment of Industrial Branding Through Dyadic Logistics Partnership Success (LPS):  The Case of the Malaysian Automotive and Logistics Industry, forthcoming 2014, Industrial Marketing Management (with Nuraida Abdul Rahman and Amir Sharif)

80. "Branding  in Asian Context:  A Malaysian Perspective", Asia Pacific Journal of Marketing and Logistics, Vol. 25 No.2, 2013, pp. 287-297, ISSN 1355-5855 (with Sharifah Faridah Syed Alwi)

81. The Marketing Review, forthcoming (with Yousra Asaad and Geraldine Cohen)

82. Marketing Intelligence and Planning, forthcoming (with Yousra Asaad, Geraldine Cohen and John Balmer)

Guest Editorials

83. "Corporate Identity", forthcoming 2014, Corporate Communications: An International Journal (with John Balmer and Rosmiza)

84. "Corporate Identity:  East Meets West", forthcoming 2014, The Marketing Review (with John Balmer and Rosmiza)

85. "Place Branding:  The Strategic Marketing of Cities, Regions and Nations", forthcoming 2014, Qualitative Market Research:  An International Journal (with Charles Dennis and Chiara Mauri)

86. "Islamic Marketing and Branding", forthcoming, Futures 2015 (with Mohd Nor Othman and Cedomir Nestorovic)

87. "Islamic Marketing and Branding, forthcoming, Journal of Islamic Marketing 2015 (with Norbani Che Ha and Sharifah Alwi)

88.  "Corporate Branding, Identity, Image and Reputation, forthcoming 2014, International Studies of Management and Organisation (with Jyoti Navare)

89. "Place Management, Marketing and Nation Branding", forthcoming 2013, The Marketing Review (with Charles Dennis)

90. "Place Management, Marketing and Nation Branding", forthcoming 2014, International Journal of Tourism Research (with Charles Dennis)

91. "Shaping the Research Agenda for Corporate Branding ", European Journal of Marketing, Vol. 46 Iss.5, pp. 600-608, 2012 (with Manto Gotsi and Costas Andriopoulos)

92. "Advancing Branding Research: A Qualitative Agenda", forthcoming 2014, Qualitative Market Research: An International Journal (with Bill Merrilees)

93. "Nation Branding: Issues, Insights and Impacts",  Corporate Reputation Review, Vol. 16 No.1, 2013, pp.5-6, ISSN 1363-3589 (with Suraksha Gupta and Keith Dinnie)

94. "Corporate Identity, Image, and Reputation Management: A Further Analysis", Corporate Communication: An International Journal, Vol. 17 Iss. 1, pp. 50-53, 2012, ISSN 1356-3289  (with Marko Sarstedt and Christine Hallier)

95. "Branding  in Asia", Asia Pacific Journal of Marketing and Logistics, Vol. 25 No.2, 2013, pp. 287-297, ISSN 1355-5855 (with Sharifah Faridah Syed Alwi)

96. "Corporate Branding, Identity, Image and Reputation (COBIIR)", Marketing Intelligence and Planning, Vol. 31 No. 5, 2013, pp. 448-450, ISBN 978-1-78350-196-0 (with Bang Nguyen and Temi Abimbola)

97.  "CRM: Technology Adoption, Business Implications, and Social and Cultural Concerns",  Journal of Marketing Management, Vol. 29 Nos. 3-4, pp. 391-392 ISSN 0267-257X (with Charles Dennis and Maged Ali)

98.  "Current Issues Concerning the Interface Between Design and Marketing", forthcoming, Journal of Business Research (with Charles Dennis and Anthony Kent)

99. "Global Business Management for Sustainability and Competitiveness: The Role of Corporate Branding, Corporate Identity and Corporate Reputation", Journal of World Business, Vol 48 Iss 3, 2013, (with Suraksha Gupta and Michael Czinkota)

100. "Digital and Virtual World Research on Brands and Marketing Development", Journal of Brand Management, Vol. 19 No. 1, pp. 1-3, September 2011, ISSN 1350-231X (with Lynn Lim)

101. "Corporate Branding, Identity and Communications: A Contemporary Perspective", Journal of Brand Management, Vol. 14 Nos ½, pp. 1 – 3, 2006, ISSN 1350-231X (with Elif Karaosmanoglu).

102. "Contemporary Thinking, Topics and Trends in International Branding", International Marketing Review, Part 1, Vol. 24 No. 4, pp. 249 – 251, 2007 ISSN 0265-1335 (with Joseann Small).

103. "Contemporary Thinking, Topics and Trends in International Branding", International Marketing Review, Part 2, Vol. 24 No. 4, pp. 381- 383, 2007 ISSN 0265-1335 (with Joseann Small).

104. "Corporate and Organisational Marketing", Corporate Communications: An International Journal, Vol. 12 No. 2, pp. 321-325, 2007, ISSN 13563289 (with Shaun Powell and John Balmer).

105. "Corporate Marketing and the Branding of the Organisation", Journal of Brand Management, Vol 15 No. 1, pp 1-3, 2007, ISSN 1350231X (with John Balmer and Shaun Powell).

106. "Development and Progress in Branding Research", Journal of Brand Management, Vol. 16  No. 3, pp. 117-118, 2008, ISSN 1350-231X

107. "The Notion of Relationship in Branding", Journal of Brand Management, Vol. 17 No.2, 2009, pp.95-98 ISSN 1350-231X.

108. "Branding and Marketing of Technological and Industrial Products", European Journal of Marketing, Vol.44 No.5, 2010, pp.545-546  (with Lynn Lim)

109. "Business-to-Business Marketing in the 21st Century", Journal of Business and Industrial Marketing, Vol.25 No.5, 2010, pp.323, 2010, ISSN 0885-8624  (with Tony Garry and Len Tiu Wright).

110. "Place Branding Management", Journal of Place Branding and Public Diplomacy, Vol. 6 No. 2, 2010, pp. 76-78, ISSN: 1751-8040 (with Charles Dennis)

111. "International Perspective on Nation Branding", International Marketing Review, Vol.27 No.4, 2010, pp.386-387 ISBN978-0-85724-339-3 (with Keith Dinnie)

112. "Marketing Perspectives of Logistics Service Providers: Present and Future Research Directions",  European Journal of Marketing, Vol. 45 No. 3, 2011, pp. 300-310, ISSN 0309-0566 (with Michael Bourlakis)

Books

113. Instructor's Resource Manual for Principles of Marketing, The European Edition by Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong, ISBN 0 13239328 X., Prentice Hall UK (1996).

114. Instructor's Resource Manual for Principles of Marketing, Second European Edition by Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong, ISBN 0 13 2622 629, Prentice Hall UK (1998).

115. Expanding the Role of Corporate and Marketing Communications in the New Business Landscape, Editor, Proceedings of the Ninth International Conference on Corporate and Marketing Communications, University of Warwick, April 2004, ISNN 0902610783.

116. Intangible Economies: Brand, Corporate Image, Identity & Reputation in the 21st Century, Book of Abstracts from the 3rd AM Annual International Colloquium on Brand, Corporate Identity and Reputation, Special Interest Group. The Brunel Business School, Brunel University, September 2007, ISBN -0- 9549730-2-X.

117. Facets of Corporate Identity, Communication and Reputation, April 2008, ISBN: 978-0-415-40527-0, Routledge.

118. Contemporary Thoughts on Corporate Branding and Corporate Identity Management, August 2008, ISBN 9780230543140, Palgrave (with Elif Karaosmanoglu).

119. Strategic International Marketing: An Advanced Perspective, July 2011, Palgrave, ISBN 9780230580244 (with Suraksha Gupta).

120. Online Corporate Identity Management: How Companies Should Manage their Digital Identities in Order to Form a Positive Image, forthcoming, December 2011, Emerald (with Christine Hallier)

121. Corporate Branding:  Areas, Arenas and Approaches, forthcoming, December 2014, Routledge (with Sharifah Faridah Syed Alwi)

122. Brands, Consumers and Companies:  The Rise of the Asian Paradigm, forthcoming, December 2014, Palgrave (Don Schultz Keller and Bang Nguyen)

123. Islamic Marketing and Branding: A Compendium of Theory and Practice, forthcoming, December 2014, Gower Publishing (with Sharifah Alwi)

Contribution to a Book

124. Market Segmentation and Buying Behaviour in the Islamic Financial Services Industry (IFSI), in Ozlem Sandikci and Gillian Rice (editor), Handbook of Islamic Marketing, Edward Elgar, Cheltenham, UK and Northampton, USA, 2011, ISBN 978 1 84980 013 6 (with Rusnah Muhamad and Sharifah Syed Alwi)

125. "International branding", in Paliwoda, S. (ed.), Exporting, International and Global Marketing Management: Beyond the fundamentals, The Marketing & Management Collection, Henry Stewart Talks Ltd, London, 2011 (with Suraksha Gupta) (online at http://hstalks.com/go)

126. "Branding and brand management", in Baker, M.J. (ed.), Principles of Marketing: The Marketing & Management Collection, Henry Stewart Talks Ltd, London, 2012 (with Sharifah Faridah Syed Alwi) (online at http://hstalks.com/go)

127. Kuala Lumpur: Searching for the Right Brand, in Keith Dinnie (editor), City Branding:  Theory and Cases, Palgrave, ISBN 9780230241855 (with Ghazali Musa)

128. Kuala Lumpur: Searching for the Right Brand The Korean translation has been published in 2013 by Han Kyung Sa, Seoul, South Korea. ISBN 978-89-93292-98-5 93320

129. Kuala Lumpur: Searching for the Right Brand The Russian translation has been published in 2013 by Mann, Ivanov & Ferber, Moscow, Russia. ISBN 978-5-91657-655-9

130. "Facets of the Global Corporate Brand", in Handbook of Corporate Communications and Public Relations – Pure and Applied by Sandra Oliver (ed), Routledge, ISBN 0415334195, (with Christopher D. McCann).

131. "The Corporate Identity Conundrum: An Exploratory Study of Its Concept and Contribution" in Communication with Customers: Trends and Development by Cleopatra Veloutsou (with Elif Karaosmanoglu and Douglas Patterson), pp. 9-32, ISBN 960-87822-2-8, Athens Institute of Education and Research (ATINER), Athens, Greece.

132. Standardising Corporate Visual Identity: A Comparative Study Between Headquarters and Subsidiary Opinions", International Academy of Business Disciplines Conference(IABD), published in The Changing Global Environment: Case Studies, Peter Curwen (Editor), pp. 22-26, August 1995, Sheffield, England (with John Saunders), ISBN 086339 5430.

133. Colour Transparencies for Principles of Marketing, The European Edition by Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong, ISBN 0 13 239336 0 (1996).

134. Colour Transparencies for Principles of Marketing, The European Edition by Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong, ISBN (1998).

135. "Global Corporate Visual Identity Systems: Standardisation, Control and Benefits", in Marketing Communication Classics, Maureen Fitzgerald and David Arnott, eds., Thomson International, ISBN 1861525079, 1999.

136. "Corporate Brand Differentiation in the Financial Services Industry", in Nation Branding by Keith Dinnie, Butterworth Heinemann, 2007, ISBN 978-0-7506-8349-4 (with Tayo Otubanjo).

137. "Seven Dimensions of Corporate Identity: A Categorisation from the Practitioners' Perspectives", in Corporate Identity Management: An Introduction, Icafi University Press, December 2008.

138. "Explicating the Relationship between Identity and Culture: A Multi-Perspective Conceptual Model" (with Kevin J Vella) in Facets of Corporate identity, Communication and Reputation, by T C Melewar, Routledge, 2008

139.  "Corporate Reputation Building: An Asian Perspective" (with Nopporn Srivoravilai), in Facets of Corporate identity, Communication and Reputation, by T C Melewar, Routledge, 2008.

140. "Renault-Nissan: A Study into the Advantages of a Prior Strategic Alliance in the Development of a Post-Merger Corporate Identity" (with Elif Karaosmanoglu and David Stark), in Contemporary Thoughts on Corporate Branding and Corporate Identity Management, by T C Melewar and Elif Karaosmanoglu Palgrave, 2008

Case Studies and Teaching Notes

141. "Nestle: Under Fire Again and Again", The European Case Clearing House, Cranfield University (with John Saunders), 596-040-1.

142. "Nestle: Under Fire Again and Again", Teaching Note, The European Case Clearing House, Cranfield University (with John Saunders), 596-040-8.

143. "Kit Kat: Have a Break . . ." The European Case Clearing House, Cranfield University (with John Saunders and Sylvie Laforet), 596-038-1.

144. "Kit Kat: Have a Break . . ." Teaching Note, The European Case Clearing House, Cranfield University (with John Saunders and Sylvie Laforet), 596-038-8.

145. "Coffee Mate", The European Case Clearing House, Cranfield University (with John Saunders and Veronica Wong), 596-039-1.

146. "Coffee Mate", Teaching Note, The European Case Clearing House, Cranfield University (with John Saunders and Veronica Wong), 596-039-8.

147. "BMW: Putting the Brrrrum Back in Brum", The European Case Clearing House, Cranfield University (with John Saunders), 596-049-1.

148.  "BMW: Putting the Brrrrum Back in Brum", Teaching Note, The European Case Clearing House, Cranfield University (with John Saunders), 596-049-8.

149. "The Swatchmobile: Any Colour Combination, Including Black", The European Case Clearing House, Cranfield University (with John Saunders), 596-051-1.

150. "The Swatchmobile: Any Colour Combination, Including Black", Teaching Note, The European Case Clearing House, Cranfield University (with John Saunders), 596-051-8.

151. "Tibigarden: Is There Life After Euro Disney", The European Case Clearing House, Cranfield University (with John Saunders), 596-052-1.

152. "Tibigarden: Is There Life After Euro Disney", Teaching Note, The European Case Clearing House, Cranfield University (with John Saunders), 596-052-8.

153. "Stena Sealink versus Le Shuttle, Eurostar and the Rest", The European Case Clearing House, Cranfield University (with John Saunders), 596-050-1.

154. "Stena Sealink versus Le Shuttle, Eurostar and the Rest", Teaching Note, The European Case Clearing House, Cranfield University (with John Saunders), 596-050-8.

155. "Amaizer: It Tastes Awful but We're Working On It", The European Case Clearing House, Cranfield University (with John Saunders), 596-048-1.

156. "Amaizer: It Tastes Awful but We're Working On It", Teaching Note, The European Case Clearing House, Cranfield University (with John Saunders), 596-048-8.

157. "Britcraft Jetprop: Whose Sale Is It Anyhow?", The European Case Clearing House, Cranfield University (with John Saunders), 596-047-1.

158. "Britcraft Jetprop: Whose Sale Is It Anyhow?", Teaching Note, The European Case Clearing House, Cranfield University (with John Saunders), 596-047-8.

TC was formerly the Joint Editor-in-Chief for the Journal of Brand Management and now is the Emeritus Editor of the journal. He is also on the Editorial Advisory Board for the following journals: Journal of Marketing Communications, Corporate Reputation Review, Marketing Intelligence and Planning, and Corporate Communications: An International Journal. He is also the Founder and Chair of the following colloquia, Place Branding and Management, Design and Marketing, and Corporate Branding, Identity, Image and Reputation (COBIIR) and the Honorary Director of the International Islamic Marketing and Branding Conference.

He has served as External Examiner for the following universities; Imperial, East Anglia, Strathclyde, Queen Mary, De Montfort, Swansea, Open, Salford, ESC Dijon, France, University of Malaya, Malaysia.