This module will provide an advanced understanding of the main theoretical frameworks, analytical tools, and successful business models for managing innovation in high dynamic environments. The module draws extensively on a range of case studies to illustrate central issues in industry dynamics of technological innovation, and to identify successful management practices in formulating and implementing technological innovation strategy.
This module will to introduce the processes required to start a new creative economy venture successfully. You will be shown how the funding, networks and markets are linked to entrepreneurial activities and you’ll acquire the key skills required for venture development.
This module will give you an understanding and awareness of enterprise through the initiation and exposition of ideas with creative and commercial potential. In doing so it seeks to develop entrepreneurial skills, including networking, negotiation, presentation, time management and market research, encouraging you to apply knowledge of journalism and media industries to opportunities for self-employment and business start-ups.
This module aims to develop a systematic understanding of music entrepreneurship and a critical awareness of current problems and new insights. You will examine intellectual property as it relates to the music industries, and explore its application in both music start-ups and so-called ‘intrapreneurship’ within established organisations.
This module will provide an understanding of business networks and its contributions to entrepreneurial behaviour. This will allow you to confidently discover and develop business networks that will enhance your careers.
This module is underpinned by the ethos that ‘Entrepreneurship’ is now a career choice for many students in these challenging, dynamic and uncertain times. Recent developments in digital technologies have facilitated a new breed of entrepreneur for the 21st century: the ‘E-entrepreneur’. This module is designed to foster entrepreneurial talent and to encourage entrepreneurial skills underpinned by online digital technologies as a platform for students to shape their future careers, income streams and destinies.
This module provides an awareness and understanding of the various theories, knowledge, and financial tools an entrepreneur needs including business plans, financial management tools, financing new ventures, valuing ventures, going public, capital budgeting, and measuring financial performance to start, build, and harvest a successful venture.
The aim of this module is to develop your systematic knowledge and skills in building and fostering innovation throughout the organisation and within the marketing function. It will outline the importance of brands taking a visionary approach, and embedding innovation - through a range of innovation tools and theories - to respond to increasingly dynamic marketplaces.
This module, the culmination of the programme, allows you to specialise: either to develop an entrepreneurial project to proof of concept stage or to write a dissertation on entrepreneurship in the creative economy. You will be required to demonstrate self-direction and originality in solving problems, and to act autonomously in planning and implementing tasks at a professional or equivalent level. Cross-industry and transdisciplinary work is encouraged.
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.
Frank Shennan is Senior Lecturer in Journalism and a multi-award winning business and financial journalist, whose university teaching career in media, media management, media law and financial journalism has encompassed public and private-sector institutions. He created two successful freelancing courses for the National Union of Journalists, which received funding from the Scottish Government and European Social Fund. He also ran a successful innovation award for a Sunday newspaper for four years.
Marcus O’Dair is a Senior Lecturer in Popular Music and the convenor of the Blockchain for Creative Industries research cluster. He was lead author of the Music on the Blockchain report, which received significant media coverage upon its publication in 2016. Formerly a session musician with Passenger, he has gone on to release three acclaimed albums and perform across Europe as one half of Grasscut; as Grasscut’s manager, he has negotiated deals with record labels, publishers and live agents, as well as helping to secure significant syncs. His 2014 biography of Robert Wyatt was book of the week on Radio 4 and shortlisted for the Penderyn music book prize. As well as a number of academic journals, he has written for The Guardian, The Independent, The Times, The Financial Times, Uncut, Wire and Jazzwise.