Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity.
49% of employers - according to our partner IAB UK - believe there is a digital skills shortage across the whole marketing industry. With a Masters in Digital Marketing, you'll prepare yourself to meet the needs of organisations across a variety of sectors by developing skills in crucial areas such as e-marketing, consumer psychology, and more.
As a student of MSc Digital Marketing you will have free access to The Trade Desk Edge Academy — it will provide you with the digital marketing skills on media buying, building your professional confidence that builds the skills and the credentials you need to excel. You will have access to case studies, thought leadership, and exclusive interviews with the pioneers of programmatic advertising.
Through the Edge you will get industry recognised certified on top of your Masters, and show off your digital certification badges on your LinkedIn profile, CV, email signature, and social media.
Sign up now to receive more information about studying at Middlesex University London.
The aim of the module is to explain the psychological foundations that direct consumers to choose products, services, experiences or ideas in order to satisfy their needs and wants. By understanding how thoughts, beliefs, feelings, perceptions, knowledge and attitudes drive decision making, the business can gain a powerful tool for company success.
Following this the module introduces the offline and online retailing and its importance in creating a competitive advantage for the business. Students are provided with strategic models and tools to analyse the retailing and e-tailing environment.
This module aims to assist students to develop an understanding of the research process and to conduct research leading to successful completion of their dissertation. It enables students to demonstrate proficiency in relation to scoping the issue(s)/problems, consideration of appropriate literature, collection and analysis of data, and developing specific recommendations or conclusions in relation to the research project.
More information about this course
See the course specification for more information:
Optional modules are usually available at levels 5 and 6, although optional modules are not offered on every course. Where optional modules are available, you will be asked to make your choice during the previous academic year. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.
If you’re starting university in 2020, we’ll be teaching you in different ways to make sure you get the best learning experience possible. You’ll learn through live sessions with teaching staff and have the chance to study independently too, with access to all the online resources you need through our globally available student portal.
We’re planning different scenarios for teaching so we can be flexible. While we’re social distancing, we currently plan to teach your course fully online through a mixture of live interactive sessions and independent learning. This will ensure you’re equipped with the same skills as on campus study, and offer you an engaging learning experience where you can meet and network with your lecturers and fellow students through online platforms. We are also exploring opportunities for face-to-face interactive sessions with smaller groups of students and staff where possible and we can make the appropriate arrangements. You will still be able to access bookable study spaces on campus, and any of the facilities and support services which are open, as well as our extensive online support.
The table below shows current plans for your learning across a typical week, including scheduled live online teaching and an indication of what we hope to teach face to face, where you can make it to campus. While some weeks might look different to this, due to how we schedule classes and make arrangements for any face to face sessions (for example, in some cases these could take place every two weeks with an increased number of hours), the table gives you an idea of what to expect based on the overall number of teaching hours on your course.
You’ll receive final arrangements for your teaching and a full course timetable before you start.
Course delivered fully online
Contact time per week, per level:
Self-paced learning time
Average hours per week, per level:
On demand resources
Average hours per week, per level:
Read more about our scenarios for returning to campus and what they might mean for your teaching and learning experience, and how you’ll be able to access student support.
Future plans for teaching
We’re developing our timetable for face to face teaching with current government advice on social distancing to keep you safe. If social distancing requirements are lifted, we’ll start to safely move back towards our usual teaching arrangements with more opportunities for face to face learning. Some learning and support might stay online in this scenario. If more restrictions are put in place, or there is another lockdown, we’ll be prepared to deliver your learning and support fully online, with alternative arrangements made for any required placements. We’ll always give you notice of any changes that we make.
Definitions of terms
You’ll have a strong support network available to you to make sure you develop all the necessary academic skills you need to do well on your course.
Our support services will mainly be delivered online and you’ll have access to a range of different resources so you can get the help you need, whether you’re studying at home or have the opportunity to come to campus.
You’ll have access to one to one and group sessions for personal learning and academic support from our library and IT teams, and our network of learning experts. Our teams will also be here to offer financial advice, and personal wellbeing, mental health and disability support.
Read our guide to what’s been happening in your subject area recently and more about what to expect this autumn.
Whether you’re want to go into marketing or digital marketing, developed your consultancy, work in social media; today, knowledge of the consumer, digital and analytics is at the heart of marketing. The huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector.
The International Advertising Bureau (IAB UK) is the industry body for digital advertising, committed to building a sustainable future for digital. They do this by bringing the industry together through their 1,200 members including media owners, agencies and brands. Middlesex University is the first and only Higher Education Partnership with the IAB UK.
Currently, our MSc Digital Marketing students gain:
Find out more about what IAB UK does and how our students get invaluable access to their resources.
Jose Maria Ramirez Vila-Coro
MSc Digital Marketing
I chose to study this course because of the quality of teaching that Middlesex provides, the facilities and the dedication the University has to achieve excellency. I would say that the residential trip during the course represents the most real example of a work project and provided me with the opportunity to discover the way that certain companies develop themselves. It was a truly exciting experience and really boosted my motivation and has made me more confident as a person.
This course gave me the chance to work on projects, experience new ways to work and enhanced my leadership skills.
We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.
Start: September 2021, January 2022
Duration: 1 year full-time, 2 years part-time
Start: October 2021, EU/INT induction: September 2021
Duration: 1 year full-time, 2 years part-time