Logo close icon
Studying with us during coronavirus in 2021
Section navigation
Main Baner Image

Strategic Brand Management MA/PGDip/PGCert

Learn about the course below

MA Strategic Brand Management

October 2021
1 year full-time
2 years part-time
£11,000 (UK) *
£14,500 (EU/INT) *
Course leader
Pantea Foroudi

Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding and innovation-driven marketing.

Why study MA/PGDip/PGCert Strategic Brand Management at Middlesex University?

An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building,  and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.

Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side.

Course highlights

  • Learn from academics who are experts in the field of branding
  • Week-long residential in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
  • The integration of a stakeholder perspective into strategic brand management
  • An innovative and diverse set of optional modules, including City, Region and Nation Branding, and Innovation-Driven Marketing
  • Our degree is accredited by the Chartered Institute of Marketing (CIM)

Find out more

Sign up now to receive more information about studying at Middlesex University London.

What will you study on the MA/PGDip/PGCert Strategic Brand Management?

The course begins by providing the core subjects of branding, focusing on strategy, stakeholders and communication, so as to embed a core understanding of the field. With this core knowledge you will progress onto two compulsory modules into the essential topics of analytics and digital, as well as two further optional modules which allow you to extend your understanding in areas of particular interest. Finally you will complete a dissertation project on a topic of interest that you select.

  • Modules

    • Strategic Brand Management (30 Credits) - Compulsory

      The aim of the module is to equip students with the key skills required for the strategic management of brands. The module introduces students to the core concepts of branding and provides a wide range of analytical tools and frameworks for the analysis of brands.

    • Stakeholder and Communication Theory (30 Credits) - Compulsory

      The module aims to equip students with the key skills for understanding the complexities involved in stakeholder and communication theories. It introduces students to issues such as strategic planning and campaign management, research and measurement, media relations and employee communication. The module provides a critical context in which to analyse current developments in stakeholder and communication theories.

    • Brand Analytics: Methods and Strategies (15 Credits) - Compulsory

      The aim of this module is to develop students' ability to measure, predict, and critically evaluate key performance indicators of brands. Students will collect and analyse data, and then prepare reports and communicate the results of the data analysis in order to assist decision-making and strategy development.

    • Digital Marketing (15 Credits) - Compulsory

      The aim of this module is to develop students' systematic knowledge and skills for understanding the complexity of the new digital landscape. The module provides a critical context in which to analyse the current digital developments in E-marketing. In particular, the module will facilitate students’ learning of e-marketing models, social media and e-tailing in order to produce a coherent digital marketing strategy.

    • Public Relations and Crisis Communication (15 Credits) - Optional

      You will gain a solid grounding in the theory and practice of Public Relations and develop intellectual abilities, skills and knowledge needed to strategically manage the reputation of brands and organisations, add value to your commercial success and support your goals. You will examine the most effective use of PR tools such as media relations when looking at managing public perceptions during moments of organisational or individual crisis; as well as develop specific skills of storytelling and writing for media across traditional and digital media channels. You will then explore the wider cultural and societal landscape in which PR operates, touching on areas such as celebrity, power and the impact of globalisation. The content will build upon the knowledge and skills from core modules and will appeal to those seeking to explore opportunities of employment within PR and communications related organisations.

    • Corporate and Organisational Branding (15 Credits) - Optional

      The module aims to equip students with to equip students with the key skills for managing corporate and organisational brands. It introduces students to the concepts and practice of corporate branding in a wide range of geographic and industry settings whilst providing a critical context in which to apply different research approaches to corporate and organisational branding, such as case studies, focus groups, and expert interviews. The module further introduces students to the related issues of corporate identity, corporate reputation and brand heritage.

    • Innovation-Driven Marketing (15 Credits) - Optional

      The aim of this module is to develop students' systematic knowledge and skills in the subject of innovation theory for marketing. In particular, the module will introduce students to issues such as strategic planning and innovation management, dynamic capabilities, market-driven and market driving, and will equip students with the key skills for taking a visionary approach and embedding innovation to deal with the challenges of the a fast moving marketplace, to produce a coherent marketing strategy embedding innovation and achieve a consistent innovation narrative.

    • Cross Cultural communication and Global brands (15 Credits) - Optional

      The ability to communicate in culturally diverse settings has become a key prerequisite of successful global brands.  Although there is a worldwide convergence of technology, media and financial systems, globalisation has not consistently produced globally uniform consumers; global brands often encounter unfamiliar challenges in specific regions or parts of the world. This module examines the discipline of cross-cultural communications in relation to global marketing. It is concerned with the development, implementation and evaluation of marketing communication activities across a diverse range of cultural settings. You will consider how cultural values influence, and can be reflected in, global communication programs. Message creation, execution and the available vehicles of message distribution will be evaluated across different cultural contexts. Through exposure to a wide range of real-life examples, you will be able to design comprehensive communication solutions to boost brand shares globally.

    • Research Methods and Dissertation (60 Credits)

      This module aims to assist students to develop an understanding of the research process and to conduct research leading to successful completion of their dissertation. It enables students to demonstrate proficiency in relation to scoping the issue(s)/problems, consideration of appropriate literature, collection and analysis of data, and developing specific recommendations or conclusions in relation to the research project.

    • City, Region and Nation Branding (15 Credits) - Optional

      The aim of this module is to equip students with the key skills for understanding the complex nature of city, region and nation brands. Beginning with an overview of the nature of places, the module introduces students to the key concepts of place branding and familiarises them with place brand management at city, region and country levels.

You can find more information about this course in the programme specification. Optional modules are usually available at levels 5 and 6, although optional modules are not offered on every course. Where optional modules are available, you will be asked to make your choice during the previous academic year. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.

How is the MA/PGDip/PGCert Strategic Brand Management taught?

Teaching is delivered through a combination of lectures, seminars, and guest speakers to both enhance knowledge and encourage engagement with topics through discussion with academics and peers. Learning is also supported by online material and you will also engage in self-directed study.

You'll also have the opportunity to take part in our residential trip and gain a global insight and wider understanding of organisational perspectives outside London. You'll meet current marketing teams and hear from their directors and heads of departments during in-depth presentations and tours. You'll also explore contemporary themes of marketing and apply practitioner-based thinking to a variety of organisational areas.


You will receive feedback on your work and modes of assessment will primarily focus on individual and group coursework, as well as your dissertation project.

  1. Standard entry requirements
  2. International (inc. EU)
  3. How to apply
  1. UK
  2. EU/International
  3. Additional costs
  4. Scholarships and bursaries

How can an MA/PGDip/PGCert Strategic Brand Management support your career?

Career prospects for graduates of this course are varied and include roles that will set you on the pat to managerial positions in branding, advertising, and marketing communications roles.

Roles can include:

  • Marketing Officer
  • Brand Consultant
  • Advertising Executive
  • Communications Officer

We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.

Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.

Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.

At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.

Other courses

Strategic Marketing MSc/PGDip/PGCert

Start: September 2021, January 2022

Duration: 1 year full-time, 2 years part-time

Code: PGN50S

Corporate and Marketing Communications MSc/PGDip/PGCert

Start: October 2021, EU/INT induction: September 2021

Duration: 1 year full-time, 2 years part-time

Code: PGN509

Digital Marketing MSc/PGDip/PGCert

Start: September 2021

Duration: 1 year full-time, 2 years part-time

Code: PGN508

Back to top