Strategic Branding and Stakeholder Management MSc with Integrated Placement (15 months/24 months) | Middlesex University London
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Strategic Branding and Stakeholder Management MSc with Integrated Placement (15 months/24 months)

Learn about the course below
Code
15 months: PGNN24A
24 months: PGNN24B
Start
October 2019
Duration
15 months full-time (3 months placement)
2 years full-time (12 months placement)
Attendance
Full-time
Fees
15 months: £11,300 (UK/EU) *
24 months: £11,800 (UK/EU) *
15 months: £16,500 (UK/EU) *
24 months: £17,000 (INT) *
Course leader
Pantea Foroudi

Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding.

Why study MA Strategic Branding and Stakeholder Communication with Integrated Placement (15 months/24 months) at Middlesex University?

An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.

Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side.

Course highlights

  • Learn from academics who are experts in the field of branding
  • The integration of a stakeholder perspective into strategic brand management
  • An innovative and diverse set of optional modules, including City, Region and Nation Branding, Innovation-Driven Marketing and Sonic Branding

As part of this course, you can do an optional three month or one year industry placement.  Programmes with integral placements give you the opportunity to apply the skills you have learned throughout your studies in a practical environment. You will be earning a full time salary and will learn skills that can't be taught in a classroom at University. During the placement, you will be able to gain further insight into industrial practice that you can take forward into your individual project and into your future career.

Although the placement is not guaranteed, the University maintains links with a wide network of organisations who offer placement opportunities. The University will also provide you with full support to help you secure a placement, from job application to the interview.

In order to qualify for the placement period you must have passed all modules in the semesters preceding the placement. The placement will take place after you have completed all your modules and undertaken your final applied project.

What will you study on the MA Strategic Branding and Stakeholder Communication with Integrated Placement (15 months/24 months)?

The course begins by providing the core subjects of branding, focusing on strategy, stakeholders and communication, so as to embed a core understanding of the field. With this core knowledge you will progress onto two compulsory modules into the essential topics of analytics and digital, as well as two further optional modules which allow you to extend your understanding in areas of particular interest. Finally you will complete a dissertation project on a topic of interest that you select.

  • Modules

    • Strategic Brand Management (30 Credits) - Compulsory

      The aim of the module is to equip students with the key skills required for the strategic management of brands. The module introduces students to the core concepts of branding and provides a wide range of analytical tools and frameworks for the analysis of brands.

    • Brand Analytics: Methods and Strategies (15 Credits) - Compulsory

      The aim of this module is to develop students' ability to measure, predict, and critically evaluate key performance indicators of brands. Students will collect and analyse data, and then prepare reports and communicate the results of the data analysis in order to assist decision-making and strategy development.

    • Digital Marketing (15 Credits) - Compulsory

      The aim of this module is to develop students' systematic knowledge and skills for understanding the complexity of the new digital landscape. The module provides a critical context in which to analyse the current digital developments in E-marketing. In particular, the module will facilitate students’ learning of e-marketing models, social media and e-tailing in order to produce a coherent digital marketing strategy.

    • Innovation-Driven Marketing (15 Credits) - Optional

      The aim of this module is to develop students' systematic knowledge and skills in the subject of innovation theory for marketing. In particular, the module will introduce students to issues such as strategic planning and innovation management, dynamic capabilities, market-driven and market driving, and will equip students with the key skills for taking a visionary approach and embedding innovation to deal with the challenges of the a fast moving marketplace, to produce a coherent marketing strategy embedding innovation and achieve a consistent innovation narrative.

    • Research Methods and Dissertation (60 Credits)

      This module aims to assist students to develop an understanding of the research process and to conduct research leading to successful completion of their dissertation. It enables students to demonstrate proficiency in relation to scoping the issue(s)/problems, consideration of appropriate literature, collection and analysis of data, and developing specific recommendations or conclusions in relation to the research project.

    • Placement

      As part of this course, you can do an optional three month or one year industry placement.  Programmes with integral placements give you the opportunity to apply the skills you have learned throughout your studies in a practical environment. You will be earning a full time salary and will learn skills that can't be taught in a classroom at University. During the placement, you will be able to gain further insight into industrial practice that you can take forward into your individual project and into your future career.

      You will undertake your placement after completing your taught modules and project. During the placement, you will be assigned an academic supervisor, who will maintain direct contact with you. You will be able to access online materials at the University as well as other physical resources as appropriate. You will maintain a placement log for the day-to-day activities and submit a final report once the placement comes to an end.

      Although the placement is not guaranteed, the University maintains links with a wide network of organisations who offer placement opportunities. The University will also provide you with full support to help you secure a placement, from job application to the interview.

      In order to qualify for the placement period you must have passed all modules in the semesters preceding the placement.

    • Marketing Strategy, Leadership and Planning (30 Credits) -Compulsory

      The aim of this module is to provide a systematic process and an analytical tool-kit that can deliver this success to a range of industries and organisations. Students will learn how to minimise the uncertainties surrounding marketing decisions through disciplined analysis of market trends, competitive intelligence and informed judgement. They will assess an organisation’s capability and capacity to design and deliver marketing strategies to meet expansion targets. They will develop and monitor strategies that can make all the difference between high and low performance in the market, including competitive positioning, growth and digitally orientated strategies. They will finally learn how to improve and maximise their leadership style to aid decision thinking, inspire people and achieve business goals.

    • Customer Analysis and Relationship (15 Credits) - Optional

      The module aims to provide students with a detailed critical awareness of the issues and themes surrounding relationship marketing and the management of such an approach to business. In particular, the module will focus on the development and implementation of relationship marketing strategies that enhance organisational profitability and success.

    • Product Management Strategies (15 Credits) - Optional

    • Multichannel Marketing Management (15 Credits) - Optional

      Following this the module introduces the offline and online retailing and its importance in creating a competitive advantage for the business. Students are provided with strategic models and tools to analyse the retailing and e-tailing environment.

    • Strategic Marketing Communications (15 Credits) - Optional

      The module will explore the techniques of integrating the various marketing communication tools, such as public relations, advertising and sales promotion. Students will also learn the various methods of engaging target audience on the offline and online platforms as well as on digital social media, to produce a coherent brand communications strategy and achieve a consistent brand narrative.

    • Consumer Psychology (15 Credits) - Optional

      The aim of the module is to explain the psychological foundations that direct consumers to choose products, services, experiences or ideas in order to satisfy their needs and wants. By understanding how thoughts, beliefs, feelings, perceptions, knowledge and attitudes drive decision making, the business can gain a powerful tool for company success.

    • Experiential Marketing and Events (15 Credits) - Optional

      The module will develop students’ insights into how events and experiential marketing activities create a mutually beneficial and authentic interaction between customers and brands.

You can find more information about this course in the programme specification. Optional modules are not offered on every course. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.

How is the MA Strategic Branding and Stakeholder Communication with Integrated Placement (15 months/24 months) taught?

Teaching is delivered through a combination of lectures, seminars, and guest speakers to both enhance knowledge and encourage engagement with topics through discussion with academics and peers. Learning is also supported by online material and you will also engage in self-directed study.

Assessment

You will receive feedback on your work and modes of assessment will primarily focus on individual and group coursework, as well as your dissertation project.

  1. UK & EU
  2. International
  3. How to apply
  1. UK & EU
  2. International
  3. Additional costs

How can an MA Strategic Branding and Stakeholder Communication with Integrated Placement (15 months/24 months) support your career?

Career prospects for graduates of this course are varied and include roles that will set you on the pat to managerial positions in branding, advertising, and marketing communications roles.

Roles can include:

  • Marketing Officer
  • Brand Consultant
  • Advertising Executive
  • Communications Officer

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