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Advanced Selling Skills

Selling today is more competitive than ever before. Sales success demands a new breed of calibre professionals with advanced selling skills. Whatever the factors that helped salespeople to where they are today is not enough to keep them there. Corporate survival today is absolutely dependant on a world-class sales force. As many as 70% of companies do no sales training at all. By employing the best-trained, most highly-skilled salespeople, the company can influence positively its own destiny.

Course content

  • The challenges of selling
  • Positioning strategies
  • Personal performance
  • Prospecting for profits
  • Consulting vs selling
  • Interviewing techniques
  • Gap analysis
  • A competitive strategy
  • Proposing and presenting
  • Holding your prices
  • Sales negotiating

Learning outcomes

By the end of the session delegates will:

  • Understand tools and techniques such as the sales cycle, question based selling, active listening, recognising motivation and triggers for engaging sales
  • Be equipped with knowledge and skills to apply  new learning

Progression routes

This workshop is part of the Management Series. Other workshops include:

  • Advanced selling skills
  • Effective preparation and follow up of client meetings
  • Excellence in customer service
  • Key account management
  • Marketing
  • Maximising fund raising opportunities
  • Maximising social media impact
  • Networking successfully
  • Writing a sales strategy

Completion of four of the workshops in the series and a Work Based Learning Report will provide an opportunity to receive a Middlesex University Certificate in Personal and Professional Development NQF Level 4, 5, 6 or 7.

For further information contact the Corporate Engagement Team: 020 8411 5050 or corporate@mdx.ac.uk

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