Writing a Sales Strategy

The traditional mission for sales has been to sell the company's products and services. As a result, although sales should have a sense of the company's goals, imperatives and mission, a gap exists between organisational strategy and its implementation in the sales operation. This short course will identify best practice in developing a successful sales strategy.

Course content

This course covers a wide range of highly relevant topics:

Identify sales strategy
Key skills in setting strategies
Researching sales
Internal communication systems

Learning outcomes

By the end of the session delegates will:

Understand the key components of a sales strategy with regards market and competitor analysis
Understand product offering, customer engagement, retention, development and growth
Be equipped with knowledge and skills to apply to a sales strategy implementation plan
Create a sales strategy that optimises organisational resources
Align sales strategy with the organisation's grand plan and avoid costly misalignment
Defend hard won share of sales segments

Progression routes

This course is part of the CPD Management Series and other workshops include:

Completion of four of the workshops in this series and a Work-Based Learning Report leads to a Middlesex University Certificate in Personal and Professional Development NQF Level 4.

For further information, please email our Business Development team or call 020 8411 5050.

Writing a Sales Strategy

Course content

Learning outcomes

Progression routes

In this section